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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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How Microsoft plans to give virtual reality apps a big boost

By
Aaron Pressman
Aaron Pressman
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By
Aaron Pressman
Aaron Pressman
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March 2, 2021, 11:40 AM ET
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The market for virtual and augmented reality products has developed slower than expected, but Microsoft is seeking to accelerate the sector by making it much easier for people to connect from different locations and with different kinds of devices.

The ultimate goal of the new effort, dubbed Microsoft Mesh, is to allow, for example, a person in an office in New York using Facebook’s Oculus VR headset to collaborate with a person in Seattle using Microsoft’s HoloLens 2 glasses. Using Mesh-compatible hardware and software, the two people would be able to see virtual representations of each other appearing in their offices, talking and moving in real time as if they were present. And both would be able to see a common view of virtual charts or digital objects projected before them that they could change or manipulate.

At least that’s the vision that Microsoft demonstrated for the first time in public at its Ignite conference on Tuesday. Ultimately, Mesh could connect users on a variety of VR gadgets, PC and Mac computers, and smartphones.

But getting all the various hardware makers to agree to use Microsoft’s standards may not be as easy as the company hopes. And while Microsoft’s HoloLens and popular collaboration software like Teams and Office will be compatible with Mesh, other software developers may be wary of depending on the company for such critical functionality.

“This has been the dream for mixed reality, the idea from the very beginning,” Alex Kipman, a Microsoft technical fellow working on the project, explained at the demonstration. “You can actually feel like you’re in the same place with someone sharing content. Or you can teleport from different mixed reality devices and be present with people even when you’re not physically together.”

The Mesh system could also be useful for gamers. John Hanke, CEO of Niantic, the developer behind Pokémon Go, demonstrated on Tuesday how the game might work, with players standing in different places all seeing the same Pokémon characters. “We want to bring everyone into the same ‘room’ so they can bounce things off each other and have that human connection,” Hanke explained.

The tech industry has been promoting the future of augmented and virtual reality for years but has generated only modest interest from consumers and businesses so far. Many setups require expensive hardware that can be difficult to configure and that provides janky, unrealistic experiences. Collaborating across different brands of hardware can be difficult or impossible. Still, the unrealized potential continues to attract efforts from major companies like Microsoft and Facebook, which bragged that its Oculus Quest 2 VR device was a bestseller over the holidays. Apple is also rumored to be working on AR and VR hardware of its own.

Microsoft’s moves to help software developers add new features that will work across many brands of AR and VR hardware echoes the company’s strategy with the Windows and DOS operating systems.

In the early days of personal computing, every software developer had to write drivers to make their programs work with different brands of PCs, displays, printers, and other hardware devices. But with DOS and even more on Windows, Microsoft included driver support in the operating system for a huge array of hardware, thus simplifying the task of software developers, whose programs had to be compatible only with the operating system.

Under CEO Satya Nadella, Microsoft has moved away from its emphasis on Windows and is instead focusing its strategy around its Azure cloud computing service that competes with Amazon’s AWS and Google’s cloud effort. The Mesh system linking together different brands of VR hardware and software runs via Azure behind the scenes.

Microsoft said Mesh would run using the standards for VR and AR created by each hardware manufacturer, such as Apple’s ARKit framework for the iPhone and iPad, and not force users to install a separate bit of software or rely on proprietary standards from Microsoft.

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