• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
CommentaryCoronavirus

If you think COVID is the end of cities, you’re wrong

By
Peter Kern
Peter Kern
Down Arrow Button Icon
By
Peter Kern
Peter Kern
Down Arrow Button Icon
March 15, 2021, 4:25 PM ET
Commentary-return to cities-travel
Some talking heads claim the coronavirus is the end of city travel, but they’re wrong, writes Peter Kern.Noam Galai—Getty Images
Add Fortune on Google for similar content.

Since the outset of the pandemic, we’ve been inundated by alarmist news and talking heads decrying the end of civilization as we know it. Executives and financial experts have boldly claimed that once COVID-19 is under control and a vaccine is available for mass consumption, people will continue with the quarantine lifestyle—living in exurban areas, shopping only online, cooking at home, and connecting virtually with friends and colleagues instead of gathering in-person in the major metropolitan centers of the world.

Sure, declaring human behavior is forever changed makes for a good headline, but it ignores all of human history. Humanity has survived war, pestilence, disease, and pandemic. Yet it has inexorably continued its march toward the citification of the world.

The global health crisis we’re living through is serious, and it will have lasting effects, but does anyone truly believe this event, beyond all those previous challenges, is capable of fundamentally altering human nature?

We are social animals, not designed for isolation. Maintaining close relationships with others is essential to our mental health and, ultimately, our survival. There is a reason depression and anxiety are rising all over the world. It’s because we miss one another—the interaction, the spontaneity, the energy of it all. Zoom and other videoconferencing tools are great and will certainly be important in our future, but they cannot replace, nor suppress, the need for human connection.

We’ve seen many predictions about the travel industry lately—an industry that generated $2.6 trillion for the U.S. economy in 2019 alone, supporting 15.8 million American jobs. Among the most insidious claims is that people won’t return to cities for years, if ever. This is patently absurd. (As a travel booking company, Expedia Group would benefit from travel to cities bouncing back.)

I used to live about 20 blocks from the World Trade Center. Following 9/11, there was widespread concern that New York City could not recover, and tourism would never be the same. The threat of mass exodus pervaded every corner of Manhattan. 

Of course, we all know what happened. Residents and businesses returned. New York City witnessed booming real estate values, strong economic growth, inward migration, and, yes, record tourism.

People always find their way back to cities. Businesses and work are an essential part of the appeal, but people are the heart. An insatiable craving for the culture, community, and bright minds that make up metropolitan areas persists, even in the darkest times.

In fact, since the Industrial Revolution, despite devastating wars and pandemics, people have increasingly flocked to cities. Between 1950 and 2018, the world’s urban population grew fourfold, according to a UN report, with the number of people living in cities outnumbering those in rural areas for the first time in 2007.

A 2019 study showed that seven in 10 American homes classify themselves as eco-households. We know many cities are sustainability superheroes; they are walkable and focused on reducing emissions by enhancing mobility and integrating transportation. It’s a far reach to think that the most environmentally conscious generations in history will suddenly abandon their values and move to the suburbs in a moment of panic. 

In addition to that, cities will always be the vital core of travel, playing a dynamic role as destinations and hubs.

Before the pandemic hit, Euromonitor International found the most popular destinations by arrivals were, unsurprisingly, cities like Bangkok, Paris, and London. At Expedia Group, we’ve seen firsthand sustained interest in traveling to cities. Flight reservations on Expedia.com as of March indicate people are already planning their return to cities, with Los Angeles, Seattle, and, of course, New York City ranking among the top 10 most popular destinations from June through August of 2021.

With the global scientific community’s incredible work, multiple effective vaccines are now in production, with more coming. There is little doubt that life will be back, just as there is little doubt that people from around the world will crave the theater, museums, food, hustle and bustle, and beauty and scale of our cities. They will fly across the world; they will stay in hotels; they will, in some sense, feel alive again. Renewal is coming for the world, and history shows us that it will be coming for our cities first.

Peter Kern is vice chairman and chief executive officer of Expedia Group.

About the Author
By Peter Kern
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

rn
CommentaryCryptocurrency
Former Iran director at NSC: Crypto legislation is a ticket to sanctions evasion
By Richard NephewJuly 2, 2026
16 hours ago
m
Commentary250 Years of Innovation
McKinsey chairs: Building a more resilient industrial base may require $2 trillion in investment
By Eric Kutcher and Shubham SinghalJuly 2, 2026
17 hours ago
em
Commentary250 Years of Innovation
America’s 250th birthday has Elon Musk and a record IPO. Its 15th had Alexander Hamilton — and a stock market bubble
By Owen LamontJuly 2, 2026
20 hours ago
paramount
CommentaryAntitrust
How Paramount’s theater commitments could boost local economies across the nation
By Ike BrannonJuly 2, 2026
20 hours ago
elon
CommentaryChina
China has 400 private space companies. The West is barely paying attention
By Rainer ZitelmannJuly 2, 2026
22 hours ago
senate
CommentaryCongress
One rare bipartisan AI bill is moving through Congress. Here’s why it deserves to pass
By Neil Björkman and Betsy BrewerJuly 1, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
14 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
24 hours ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
16 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
17 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.