• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
TechAmazon

Amazon workers can still fight for better conditions, even if union efforts fail. Here’s how.

By
Danielle Abril
Danielle Abril
Down Arrow Button Icon
By
Danielle Abril
Danielle Abril
Down Arrow Button Icon
April 13, 2021, 6:51 PM ET
Add Fortune on Google for similar content.

Subscribe to Data Sheet, a daily brief on the business of tech, delivered free to your inbox.

Amazon workers in Bessemer, Ala., decided against unionizing in a consequential election last week. Despite the failed attempt, workers can still fight for improved working conditions at the facility.

Patricia Campos-Medina, executive director of The Worker Institute at Cornell University, says it’s only a matter of time before the e-commerce giant is forced to do better. Between heightened worker activism across Amazon warehouses and elevated public awareness of the employees’ plights, “improvement is inevitable,” she said. Amazon is “going to have to make some changes.”

Workers at Amazon warehouses across the nation have long complained about grueling working conditions. They say they have too few bathroom breaks, which are all timed, excessive productivity goals, and an unsafe working environment. The pandemic, they claim, only exacerbated problems as more people turned to delivery. 

If workers were to form a majority union, Amazon would be forced to bargain with it for a contract that would cover things like pay, benefits, and productivity goals. Such an outcome might seem like a long shot after last week’s decisive defeat, where more than 70% of ballots opposed the union—but it’s not yet out of the question.

Union organizers said they plan to challenge the result by filing labor complaints against Amazon, which they say violated labor laws during the election. Ultimately, they are seeking a redo. 

But in lieu of establishing a majority union, Amazon workers could join together in two different ways to advocate for themselves.

Bargain shopping

The first approach involves forming a minority union.

Susan Schurman, a professor at Rutgers School of Management and Labor Relations, says this is the best course of action, should union organizers lose their challenge with the NLRB. A minority union would give workers access to representation from a U.S. labor union, and therefore access to its advisors and lawyers, but wouldn’t require a majority vote.

Unlike a majority union, a minority union wouldn’t require Amazon to bargain for a contract. Instead, a minority union would give workers a formal chain-of-command through which they could make demands and take collective action.

Workers at Google-parent Alphabet recently debuted its minority union in January. Since then, the union has helped at least one employee get reinstated at her job after being fired under controversial circumstances. The group has also drawn attention to issues such as hate speech on YouTube and the suspension—and later firing—of Google’s Ethical A.I. team lead Margaret Mitchell.

“Unions have structural bargaining power,” Schurman said. “When they join together to make demand for certain things, they can get more accomplished.”

Amazonians United

Even without setting up any kind of union, workers can still act collectively while enjoying the protections of U.S. labor law. (See section seven of the National Labor Relations Act, which states that employees “have the right to self-organization,” to “bargain collectively through the representatives of their choosing, and to engage in other concerted activities.”)

In other words, workers can form an internal group, or work with outside associations and community organizations, to join together and negotiate with management. Amazon workers in Chicago did this when they formed an independent group called Amazonians United in 2019. Any attempt by employers to interfere, restrain, or coerce employees from taking such actions would violate labor laws.

The right to self-organization is “ingrained in our labor laws,” Campos-Medina said. “That’s why you see efforts all over the country with warehouse workers [beyond Amazon] organizing and demanding improvements.”

Taking the fight outside

Whichever route Amazon’s workers take, garnering sympathy and support from people outside the company could prove key.

Campos-Medina said beyond worker activism, which she believes is one of the most effective tools for improving workplaces, public officials, the public, and regulators could serve as additional sources of pressure. Cities could threaten to end tax incentives and tax breaks for Amazon, or the public could boycott the company.

Schurman said regulation already exists to protect workers from dangerous workplace environments and unfair labor practices. But research shows that unions play a pivotal role in making sure employers adhere to those laws, she said.

“There is regulation in place. Whether or not it’s enforced is really the issue,” Schurman said. “But safety and health laws are much more likely to be enforced when there is a union present.“

While some workers at Amazon’s Bessemer, Ala. warehouse might be disappointed about the failed union push, Medina-Campos said they’ve still made a lot of progress toward achieving their goals.

“They knew they were David in the David and Goliath” fight, said Medina-Campos. “They just needed to hit Amazon so they felt it, and I think they did that.”

More must-read tech coverage from Fortune:

  • Volvo draws first blood with Nvidia’s “Orin” chip in quest for self-driving cars
  • How Google’s workers are pushing for a better Google
  • Intel CEO on Nvidia competition: “We are playing offense, not defense”
  • 1Password acquires Dutch startup SecretHub to hone secret-keeping
  • New players are piling into the world’s largest electric vehicle market—no auto experience required
About the Author
By Danielle Abril
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Microsoft CEO Satya Nadella on April 23, 2026 in Sydney, Australia. (Photo: George Chan/Getty Images)
NewslettersFortune Tech
Microsoft may cut thousands more jobs in a bid to control costs
By Andrew NuscaJuly 1, 2026
53 minutes ago
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big TechNvidia
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
3 hours ago
Dell’s AI boom is real, but so is the profit margin hit nobody is pricing in
AIDell Technologies
Dell’s AI boom is real, but so is the profit margin hit nobody is pricing in
By Mia OsmonbekovJune 30, 2026
15 hours ago
Image of colored bar charts with one being pushed up.
NewslettersEye on AI
AI is minting billion-dollar companies faster than before
By Beatrice NolanJune 30, 2026
17 hours ago
Anthropic CEO Dario Amodei pointing to his head.
AIAnthropic
At the heart of Anthropic’s clashes with the U.S. government, a decision not to play by the new rules of Trump’s Washington
By Jeremy KahnJune 30, 2026
20 hours ago
wb
CommentaryLeadership
I grew BDO from $600 million to $3.4 billion. Here’s the 3-part formula that made it possible
By Wayne BersonJune 30, 2026
21 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
1 day ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
22 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.