• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Financecorporate leadership

Leadership lessons J&J should—and shouldn’t—take from its famous Tylenol response

Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
Geoff Colvin
By
Geoff Colvin
Geoff Colvin
Senior Editor-at-Large
Down Arrow Button Icon
April 13, 2021, 8:45 PM ET

“This is loony. This is crazy,” says Arthur Caplan, founding head of the Division of Medical Ethics at NYU School of Medicine in New York City. 

He’s talking about Tuesday’s joint statement from Dr. Anne Schuchat of the Food and Drug Administration and Dr. Peter Marks of the Centers for Disease Control and Prevention regarding Johnson & Johnson’s COVID-19 vaccine. Their message: “We are recommending a pause in the use of this vaccine out of an abundance of caution.” Their concern is that after more than 6.8 million doses of J&J’s one-shot vaccine have been administered in the U.S., six cases of an extremely rare type of blood clot, including one death, have been reported. This type of clot requires treatment different from that used for most blood clots; the FDA and CDC issued their statement so health care providers can plan for “the unique treatment required” in those cases.

Is that response ethically right? And what about J&J’s response? The company attracts extra attention because in 1982 it set the standard for an ethical corporate response in cases when a product—Tylenol then—is harming or killing customers; the case has been studied in business schools ever since. 

But despite seeming similarities, this case is nothing like Tylenol. 

Caplan thinks the government’s response is all wrong. “I wouldn’t pause vaccinations,” he says. “In light of an explosion of cases in Michigan and worldwide disasters in Brazil, Iran, France, even Canada, you don’t want to undermine trust in vaccines. It’s exactly the wrong time.” And what about the risk of blood clots? “I don’t like messaging that doesn’t have comparative data,” he says. His preferred messaging would go like this, with data added: “J&J vaccine has a potential hyper-remote risk of rare blood clots that may be manageable. Here is today’s data on hospitalization, deaths, and burials due to COVID. Keep vaccinating while issue is resolved.”

J&J’s statements have been cautious. The company says “we strongly support” Tuesday’s statement by the FDA and CDC, and it simultaneously announced it will “proactively delay the rollout of our vaccine in Europe.” It also noted that “At present, no clear causal relationship has been established between these rare events and the Janssen COVID-19 vaccine.” Janssen is J&J’s pharmaceutical business. 

But the company has not recalled any doses, a sharp contrast with its response in 1982, when it quickly recalled all Tylenol nationwide—its retail value was an estimated $100 million—and ran ads telling consumers not to use Tylenol. That was the ethical thing to do. But in today’s situation, based on today’s facts, it would not be.

In the Tylenol case, seven people died within a few days, and it became clear almost immediately that someone was putting cyanide-laced capsules in Tylenol containers. Today it’s far from clear that J&J’s vaccine has harmed anyone. Six cases in almost seven million patients vaccinated could reflect normal prevalence of the disorder, called cerebral venous sinus thrombosis (CVST). 

But what if those few cases don’t reflect normal prevalence? What if investigation shows, as some are already hypothesizing, that the vaccine produces, in a few people, antibodies that trigger an immune response that causes the blood clots? That is, what if there’s a tiny risk that the vaccine might cause CVST blood clots that could, in the worst case, kill a patient? What’s the ethical thing to do?

For the answer, remember Caplan’s preference for comparative data. While Tylenol is a pain medication and comforts people, it doesn’t save their lives. But the vaccine is saving thousands of lives. Which leads to a truly wrenching question: Would ethicists condone risking the potential loss of a few lives per million as a tolerable price for saving thousands of lives per million?

“I would,” says Caplan, who co-edited a book on vaccine ethics in 2017. It would be necessary to inform patients by changing the consent statement they sign, and “you would prepare doctors to handle this type of blood clot,” which isn’t necessarily fatal and gives warning through symptoms including severe headache, abdominal pain, leg pain, or shortness of breath. But “you don’t pull a vaccine in the middle of a plague even if it did kill one or two people.”

Caplan adds one more ethical consideration. When the FDA and CDC pause the use of one vaccine, “the public just hears that vaccines are dangerous,” he says. “There are people out there who are smoking but aren’t getting vaccines because they think they’re dangerous. And if those are the headlines over the coming days, it bodes very, very ill for public health.”

About the Author
Geoff Colvin
By Geoff ColvinSenior Editor-at-Large
LinkedIn iconTwitter icon

Geoff Colvin is a senior editor-at-large at Fortune, covering leadership, globalization, wealth creation, the infotech revolution, and related issues.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

A man with a headset sits at a desk in a call center.
EconomyAutomation
The AI boom hasn’t stopped U.S. companies from hiring cheap offshore labor, and overseas call center employment is still skyrocketing
By Sasha RogelbergMay 17, 2026
1 hour ago
Zillow CEO doubles down on remote-work model: ‘There is talent everywhere in this country’
Workplace Cultureremote work
Zillow CEO doubles down on remote-work model: ‘There is talent everywhere in this country’
By Marco Quiroz-GutierrezMay 17, 2026
1 hour ago
epstein on the right, deutsche bank logo, dollar bill butterflies, and christian sewing on the left in a collage
BankingJeffrey Epstein
‘The Butterfly Trust’: How Deutsche Bank maintained Jeffrey Epstein as a client until he was arrested
By Lily Mae LazarusMay 17, 2026
2 hours ago
Mary Moreland-Abbott Executive Vice President of Human Resources.
CommentaryRetirement
Gen X is the most indebted generation in America. Their employers can fix that
By Mary MorelandMay 17, 2026
3 hours ago
Gen Z calls degrees ‘useless’—but 20 years of data tells a different story: graduates are still the least likely to be unemployed
Successunemployment
Gen Z calls degrees ‘useless’—but 20 years of data tells a different story: graduates are still the least likely to be unemployed
By Orianna Rosa RoyleMay 17, 2026
3 hours ago
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
EconomySamsung
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
By Catherina GioinoMay 17, 2026
4 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
1 day ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
15 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
1 day ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.