• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Volvo draws first blood with Nvidia’s Orin chip in quest for self-driving cars

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
April 13, 2021, 3:43 PM ET

In the race to develop self-driving vehicles, Sweden’s Volvo looks set to gain an advantage over the competition by incorporating—well ahead of its rivals—the latest hardware from U.S. semiconductor manufacturer Nvidia.

Effectively a type of central nervous system for cars, Nvidia’s proprietary Orin chip combines 17 billion transistors across various processing cores. It was designed to crunch vast amounts of data generated by autonomous vehicles, which navigate by constantly probing their surroundings.

The next generation of Volvo’s XC90 flagship crossover will come equipped with Orin starting in 2022, two years before Daimler’s Mercedes-Benz gets the chip. More Volvo models sharing the same underpinnings as the XC90 are expected to follow, also featuring Orin.

“We believe in partnering with the world’s leading technology firms to build the best Volvos possible,” said chief technology officer Henrik Green in a statement. “We can take safety to the next level on our next generation of cars,” with Orin’s help, he added.

An Nvidia spokesperson told Fortune that the company has not been affected by the global semiconductor shortage and expects to meet its supply obligations to carmakers.

Bragging rights

The deal means Volvo, a subsidiary of Chinese carmaker Zhejiang Geely Holding since 2010, will be the first global brand to get access to the technology. There are some bragging rights in that.

With great fanfare, Mercedes announced last June that it had reached a deal that will see Orin gradually rolled out across its range starting in 2024. 

Investor darlings Nio, Xpeng, and Li Auto— all U.S.-listed Chinese electric-vehicle companies worth tens of billions of dollars—put in orders for Orin or its less advanced sibling, Xavier, as did startups such as Vietnam’s VinFast. The deals cement Nvidia’s status as the supplier of choice for hardware that powers self-driving cars. 

Orin can perform 254 trillion operations per second (TOPS), much faster than Xavier’s 30 trillion. Tesla’s own proprietary HW3 system, which underpins the Full Self-Driving feature, can handle only 144 trillion.

Despite ambitious claims to the contrary by brands like Tesla, the much-hyped self-driving technology remains in its infancy. Almost no passenger car currently available for purchase is capable of true autonomy—at most, they can safely steer themselves in less challenging traffic conditions.

Only Honda’s Legend flagship sedan, launched in March, can assume full control in limited circumstances and at low speeds on Japanese highways, legally freeing drivers to take their eyes off the road.

Mercedes has aspirations to follow Honda in the second half of this year with a similar feature in its S-Class luxury limousine for German roads. Mercedes has not revealed the hardware it will use, and the planned timing may still slip.

Best known for its innovations in the area of safety, Volvo aims to use Nvidia’s Orin to propel itself to forefront of the self-driving technology once the brand’s third-generation XC90 is launched.

Much like Honda’s Legend and Mercedes’ S-Class, it will offer an “eyes-off” system called Highway Pilot that drivers will be able to activate when conditions allow, provided local laws permit it. Over time, Volvo can then increase the SUV’s intelligence by uploading new software to the vehicle.

Who pays for a fender bender?

The key difference between advanced assistance features and piloted systems is legal liability. Tesla’s Full Self-Driving, soon to see its ninth iteration, warns drivers they are at all times responsible for any crash. By comparison, Volvo would be on the hook for any damages incurred when Highway Pilot is engaged.

There are much more advanced self-driving cars, but they are operated by fleets and are not for private ownership. Alphabet’s Waymo One robotaxis driving around in Phoenix are fully autonomous, for example. Yet their prodigious computing power combined with a sensor suite is as expensive as the underlying cars, putting them well beyond the reach of normal consumers. 

Nvidia is already working on the next-generation successor to the Orin. Dubbed Atlan, the chip should be more powerful than those found in such Waymo cars, Nvidia announced on Monday.

This could technically enable cars to handle any driving situation, allowing passengers to not only take their eyes off the road, but even get some shut-eye behind the wheel.

The first chip under development to feature 1,000 TOPS, Atlan is roughly four times as powerful as Orin. The first samples are due to be shipped to interested customers in the auto industry in 2023. Nvidia hopes Atlan will be ready for 2025 series production models. 

“It will be more than the total compute found in most robotaxis today,” Jensen Huang, Nvidia founder and CEO, said during a presentation on Monday.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Image showing multiple computer screens with code.
CybersecuritySecurity
Mercor, a $10 billion AI startup that works with companies including OpenAI and Anthropic, confirms major data breach
By Beatrice NolanApril 2, 2026
1 hour ago
picture of the word "solana"
CryptoCryptocurrency
Latest crypto hack sees thieves make off with $280 million from Solana DeFi platform Drift
By Carlos GarciaApril 2, 2026
2 hours ago
kroenke
CommentarySoccer
Why American billionaires are abandoning Wall Street for English soccer clubs
By Andrés MartinezApril 2, 2026
2 hours ago
Workers on the production line of solar panels in China
EnergyRenewables
After renewable power’s record-smashing 2025, the Iran war could accelerate the shift as countries seek ‘structurally more resilient’ energy, UN says
By Tristan BoveApril 2, 2026
2 hours ago
Trump at podium with bondi watching
PoliticsDonald Trump
Trump ousts Pam Bondi as attorney general
By The Associated Press, Alanna Durkin Richer, Eric Tucker, Michael Balsamo and Michelle L. PriceApril 2, 2026
3 hours ago
What to know about Gwynne Shotwell, the woman behind SpaceX’s monster IPO
NewslettersMPW Daily
What to know about Gwynne Shotwell, the woman behind SpaceX’s monster IPO
By Emma HinchliffeApril 2, 2026
3 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
13 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real Estate
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Fortune EditorsApril 2, 2026
13 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.