• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Electric vehicles

Audi’s attractively priced new electric vehicles poised to take on Tesla

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
April 14, 2021, 3:32 PM ET

Volkswagen Group’s Audi looks poised to take on Tesla’s Model Y starting in June, when the battery-powered Q4 e-tron marks the German premium brand’s debut in the booming electric compact crossover segment.

Together with its Sportback twin that features a sleeker, more coupe-like look, the SUV is Audi’s third zero-emission model line. As the automaker’s entry level offering, it bookends a product range that is led at the very top by the RS e-tron GT luxury sports car.

“We have a clear focus on battery electric vehicles that we will now bring to the road year after year,” Audi CEO Markus Duesmann told reporters.

The Q4 e-tron and Q4 Sportback e-tron represent the fifth and sixth fully electric models out of a portfolio of more than 20 that will be eventually offered by 2025.

German buyers will have to pay about 47,500 euros ($57,000) for the long-range Q4 e-tron, and 49,500 euros ($59,400) for its Sportback version, including tax—a bargain compared to the 58,620 euros ($70,344) charged by Tesla for the equivalent Model Y.

U.S. customers will have to wait for details on pricing, however, as the model, which will ship from Germany, won’t arrive in dealerships until November.

Unlike Audi’s previous two zero-emission model lines that were to a degree derived from conventional combustion engine cars, the Q4 e-tron SUV is its first conceived from the ground up to run on batteries, just like a Tesla.

Built from scratch

Eliminating the conventional powertrain—including an engine, transmission, and driveshaft—freed engineers up, allowing them to redesign the vehicle from scratch. They stretched the dimensions of the passenger cabin, giving occupants the spaciousness found in a typical midsize car in the footprint of a compact.

By pushing the wheels to the outermost extremities, the Q4 e-tron is also more maneuverable than even smaller cars. Its 10.2-meter (33.5-foot) turning circle gives it an advantage on narrow European roads, where a less agile Tesla would struggle.

It will also come with an optional augmented-reality head-up display that superimposes information such as navigational directions virtually onto the road.

The long-range version of the Q4 e-tron should manage a European certified distance of 520 kilometers (323 miles) on one charge, while the company hopes to surpass 250 miles under the EPA test cycle administered for U.S. models.

Audi’s model line will center on the long-range Q4 40 e-tron that features a battery with a usable, or net, capacity of 77 kilowatt hours and an electric motor with 150 kW output (201 hp) that drives the rear wheels. Together they can accelerate the vehicle to 100 kilometers per hour (62 mph) from standstill in 8.5 seconds with speed topping out at 160 km/h. The vehicle can recharge to 80% in 38 minutes using fast charging stations equipped with a minimum 125 kW power.

An all-wheel-drive version dubbed the Q4 50 e-tron as well as a shorter range 35 model will flank it, although the latter won’t be offered in the U.S. market.

Production could be constrained initially as the Q4 e-tron will be supplied by only one plant outside China. The Audi runs off the same line in Germany as the ID.4 and three other group models, where a maximum of 330,000 units can be built annually.

Duesmann told reporters sustainability wasn’t just an issue of engine emissions, but would extend to the production process as well: “That’s why we want to deliver all Q4 e-tron vehicles to our customers with a neutral carbon balance.”

Together with its sibling Volkswagen ID.4, the vehicle serves as a one-two punch from the VW Group, which intends to eventually eclipse Tesla as the largest manufacturer of electric vehicles.

By utilizing VW’s dedicated BEV architecture expected to underpin 19 million vehicles, Audi is able to improve the economics of the model by spreading out the development costs over a higher volume and extracting lower prices from suppliers.

This is important as no carmaker currently can generate a profit on the sale of a BEV. Even Tesla makes its money selling regulatory credits. Last year it collected nearly $1.6 billion from incumbent carmakers, which pay the company for the right to count Tesla cars in their CO2 fleet emissions, thereby offsetting the gas-guzzlers they sell.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

epstein on the right, deutsche bank logo, dollar bill butterflies, and christian sewing on the left in a collage
BankingJeffrey Epstein
‘The Butterfly Trust’: How Deutsche Bank maintained Jeffrey Epstein as a client until he was arrested
By Lily Mae LazarusMay 17, 2026
3 minutes ago
‘No one was coming to save me’: How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn’t fix
Successreese witherspoon
‘No one was coming to save me’: How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn’t fix
By Sydney LakeMay 17, 2026
3 minutes ago
Mary Moreland-Abbott Executive Vice President of Human Resources.
CommentaryRetirement
Gen X is the most indebted generation in America. Their employers can fix that
By Mary MorelandMay 17, 2026
33 minutes ago
Gen Z calls degrees ‘useless’—but 20 years of data tells a different story: graduates are still the least likely to be unemployed
Successunemployment
Gen Z calls degrees ‘useless’—but 20 years of data tells a different story: graduates are still the least likely to be unemployed
By Orianna Rosa RoyleMay 17, 2026
57 minutes ago
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
EconomySamsung
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
By Catherina GioinoMay 17, 2026
2 hours ago
Kevin Warsh, chairman of the US Federal Reserve nominee for US President Donald Trump, during a Senate Banking, Housing, and Urban Affairs Committee confirmation hearing in Washington, DC, US, on Tuesday, April 21, 2026.
BankingKevin Warsh
Wall Street is keeping a close eye on Kevin Warsh at the Fed. These are the red (and green) flags they’re watching for
By Eleanor PringleMay 17, 2026
3 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
23 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
13 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
23 hours ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
16 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.