• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
FinanceQuarterly Investment Guide

Why some investors are betting on the most staid investment of all: Cash

By
Erik Sherman
Erik Sherman
Down Arrow Button Icon
By
Erik Sherman
Erik Sherman
Down Arrow Button Icon
April 15, 2021, 5:00 AM ET
Add Fortune on Google for similar content.

This article is part of Fortune‘s quarterly investment guide for Q2 2021.

Call it “The Once and Future King.” Not T.H. White’s book about Arthur, but cash. 

For some savvy investors, the phrase “cash is king” has made a comeback. They’re ramping up a bet on the staidest investment of all, getting ready to pounce on opportunities at a time when they see overheated markets, and uncertainty ahead. The move is bold and can offer strong advantages if done right.

How much cash should you carry?

Financial advisers traditionally have a rule of thumb: Keep three to six months of expenses in cash as an emergency fund as well as enough “near-term liquidity” to cover foreseeable expenses over the same period, says Brian Price, head of investment management at Commonwealth Financial Network.

“For me, basically cash in a normal market is transactions, emergency fund, and that’s about it,” says Tom Smythe, professor of finance at Florida Gulf Coast University. “Probably, 98% of your portfolio is in stocks and bonds,” leaving 2% in cash.

But current markets aren’t normal. The S&P 500’s P/E multiple is the second highest it has been in many years, according to data from S&P Capital IQ.

That’s leading some to alter their recommendations. “I would say you’d probably want 5% to 10% in cash now,” Smythe says. “Typically, investors want to build their cash positions in times of anticipated market drawdowns,” adds Lauren Goodwin, a multi-asset portfolio strategist at New York Life Investments. There’s also a lot of uncertainty, she notes.

“The potential range of outcomes today we believe is wider than usual,” echoes Karen Harding, a partner and private wealth team leader at NEPC. “I am afraid equities are expensive and going to sell off.” Cash offers the “dry powder” to bargain hunt, Harding says. If the S&P 500 dropped more than 30% as, for example, it did between Feb. 19 and March 23 in 2020, an investor could load up on stocks that will likely eventually head up again.

“We have incredible amounts of leverage in the markets right now,” said Robert S. Phipps III, director at wealth and portfolio management firm Per Stirling Capital Management. “I do think [bond] rates are headed higher. I do think inflation is headed higher. If the FAANG [major tech] stocks are hurt in higher rates, it will be harder for index investors to get a good return.”

Phipps upped his firm’s portfolio cash allotment to an unusual 30% for quick allocation in turbulent conditions. “I want to have a lot of risk exposure when there is a strong availability of high risk-adjusted returns.” He’s eyeing cyclicals as well as value stocks, which “look better now for comparative growth than any time in my investing history.”

Avoid getting nicked

For most investors, selling off existing equities to take a profit and put the money into cash is probably unwise. Not only is there tax on capital gains, but for long-term investors even if there is a selloff shares are likely to eventually return to current levels. Meanwhile even if you foresee a selloff, timing the market perfectly is nearly impossible. “It could be like catching a falling knife,” said Aviva Pinto, managing director of Wealthspire Advisors. “You may be buying in while the market is falling” or selling shares while there’s still an upside.

Under a cash-is-king strategy, however, new money like dividends, distributions, and additional savings could go into your brokerage settlement account for the times you rebalance your portfolio—selling losers, buying assets with more potential—to ensure optimum performance.

Plus, having new money stay in cash “allows us to rebalance without having to sell positions in taxable accounts, thus avoiding unfavorable tax liabilities,” said Sam Brownell of Stratus Wealth Advisors.

There is a downside of cash: inflation. As prices generally go up, the value of money falls. Unless cash is parked in an account that offered an interest rate higher than inflation—high savings interest rates are well below 1%—inflation will eat away at your asset.

In more normal times, much of the cash would go into fixed-income assets to balance equities holdings. But yields on what is supposed to be the “safe” part of a portfolio, generating income no matter what the current value might be, are hardly impressive. The difference in performance between fixed income and cash is so low that “it’s basically a wash,” Harding said.

But with prices at or near historic highs, and many predicting they’ll come back to earth, cash does offer the ultimate contrarian bet: If stocks swoon, you’ll be poised to buy when everyone else is panic selling.

Explore Fortune’s Q2 investment guide:

  • 10 stocks fund manager Cathie Wood is buying—and 3 she’s avoiding
  • Bitcoin investors: Learn about the Hunt brothers and the silver market
  • Why some investors are betting on cash
  • How to invest for the 22nd century
  • Everything you need to know about buying NFTs
  • What the savviest short-seller has in his sights next
  • The investment billionaires like Bill Gates are doubling down on
  • Coinbase? Bitcoin? The case for making a few wild bets
About the Author
By Erik Sherman
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
46 minutes ago
A man shaves wood pieces from a block.
EconomyRetirement
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
56 minutes ago
Best checking accounts for July 2026
Personal Financechecking accounts
Best checking accounts for July 2026
By Glen Luke FlanaganJuly 2, 2026
1 hour ago
h
EconomyJobs
‘More fizzle than sparkle’: June jobs report fails to launch a July 4 firework
By Nick LichtenbergJuly 2, 2026
2 hours ago
Woman taking photo in scenic landscape
Successlifestyle
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
2 hours ago
rn
CommentaryCryptocurrency
Former Iran director at NSC: Crypto legislation is a ticket to sanctions evasion
By Richard NephewJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.