• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Robots are now scanning shelves at Save Mart and Lucky Supermarkets in California

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
April 16, 2021, 8:30 AM ET

Subscribe to Data Sheet, a daily brief on the business of tech, delivered free to your inbox.

Customers who shop at a few Northern California grocery stores could see a five-foot autonomous robot cruising down the aisles, scanning goods like cereal and shampoo.

Supermarket giant Save Mart Companies has begun testing inventory-scanning robots developed by Simbe, a robotics startup, at seven grocery stores in Golden State cities such as Modesto and Dublin. Those supermarkets include three of Save Mart’s namesake stores, two of its Lucky California stores, and two of its FoodMaxx groceries. 

After three months of testing the robot, called Tally, Save Mart will decide whether it makes sense to continue using the technology, said Brad Bogolea, Simbe’s chief executive. 

Bogolea explained that grocers are exploring robots as a way to cut costs by replacing humans with machines for certain tasks. He said they could help track store inventory in order to prevent items like toilet paper from going “out of stock” when a person shops. Still, Bogolea maintained that “Tally will not replace humans at any of our partner retailers.” 

The startup’s robot moves autonomously throughout a grocery store about two to three times a day in order to scan grocery shelves, Bogolea said. The bot’s job is to ensure that items are properly stocked and goods like potato chips are correctly priced.

The Tally robot at a Save Mart in Modesto, CA.
A Tally bot roams a beverage aisle at a Save Mart in the Northern California city of Modesto.
Simbe

The grocer is running the pilot program “to ensure the best in-store experiences” for customers, said Hal Levitt, Save Mart’s retail operations lead, in a statement. The technology could, he said, allow “us to provide better product availability.”

The Tally robot has limits though. The gadget does not currently scan grocery products such as fresh produce or baked goods, which pose a more “difficult computer vision problem” than analyzing packaged goods, Bogolea said. He added that Simbe wants to improve its A.I. technology so that its robot can eventually track more grocery items.

Because of rising minimum wages, particularly in California, grocers believe that automation technology will help improve their profit margins. Minimum wages in the state are expected to increase to $15 an hour by 2023.

“In California, the minimum wage is going to turn many of these grocers over their heads,” Bogolea said. Some union workers have protested grocers in California, like Safeway, increasingly using A.I. in their facilities to automate certain worker tasks. Bogolea said his startup hasn’t faced any pushback from unions.

Last fall, Walmart ended a partnership with a Simbe competitor, Bossa Nova Robotics. The break-off raised questions about whether inventory-scanning robots were worth the investment by retail operators. “Walmart’s decision isn’t reflective on the broader market,” Bogolea said.

In 2016, Target tested Simbe’s Tally robots at a San Francisco store. But the retailer “is not a customer at this time,” a Simbe spokesperson said.

Simbe is heavily courting more regional grocery store operators and midsize retailers instead of bigger companies, Bogolea said. There’s a chance that large players like Walmart may eventually develop their own robots, posing a risk to robotics startups like his. 

“Trying to sell to Amazon and Walmart is sexy, but it’s the fastest way to kill yourself as a company,” Bogolea said. 

Some of Simbe’s other customers include France’s Decathlon Sporting Goods and Groupe Casino, and St. Louis–based Schnuck Markets.

Story updated on April 20 to add Bogolea’s comments on the possibility of robots replacing human workers.

More must-read tech coverage from Fortune:

  • Volvo draws first blood with Nvidia’s “Orin” chip in quest for self-driving cars
  • How Google’s workers are pushing for a better Google
  • Intel CEO on Nvidia competition: “We are playing offense, not defense”
  • 1Password acquires Dutch startup SecretHub to hone secret-keeping
  • New players are piling into the world’s largest electric vehicle market—no auto experience required
About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

A SpaceX Falcon 9 rocket is displayed outside a Space Exploration Technologies Corp. facility in Hawthorne, California.
Startups & VentureElon Musk
SpaceX has filed confidentially for IPO ahead of AI rivals
By Bailey Lipschultz, Edward Ludlow and BloombergApril 1, 2026
8 hours ago
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
CybersecurityYouTube
AI ‘slop’ is flooding YouTube Kids—and more than 200 groups and experts are calling for a ban
By Catherina GioinoApril 1, 2026
8 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economydisruption
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Nick LichtenbergApril 1, 2026
8 hours ago
ntsb
LawAutos
Why hands-free systems in self-driving cars aren’t actually safer, according to the NTSB
By Josh Funk and The Associated PressApril 1, 2026
9 hours ago
Mike Wirth, chief executive officer of Chevron.
EnergyData centers
Microsoft and Chevron enter exclusivity deal on powering West Texas AI data center complex
By Jordan BlumApril 1, 2026
9 hours ago
A chip research center site operations manager stands next to a window overlooking the facility.
EnvironmentData centers
Data centers are so hot their ‘heat island’ effect is raising temperatures up to 6 miles away and impacting 343 million people worldwide, study finds
By Sasha RogelbergApril 1, 2026
11 hours ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
15 hours ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
16 hours ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.