• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

Finance

The price of lumber is up over 200%—and pre-COVID levels might never return

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
April 20, 2021, 10:51 AM ET

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

Homebuilders and do-it-yourselfers just can’t catch a break: On Friday, the price per thousand board feet of lumber jumped to an all-time high of $1,104, according to Random Lengths. That’s up a staggering 208% from a year ago.

For months, lumberyards and homebuilders held off on buying lumber in hopes that prices would correct before spring and summer building kicked off. Price relief hasn’t materialized, so now they’re rushing to buy. That frenzy is sending prices further north: On Monday, the May futures contract price per thousand board feet of two-by-fours jumped $32 to $1,326. That uptick once again triggered the circuit breakers and caused lumber trading to halt for the day.

Why haven’t prices corrected back to pre-COVID levels? Simply, backlogged supply can’t catch up to robust demand. But the full story is a perfect economic storm worthy of its own business school case study.

When the pandemic struck last year, shutdowns caused sawmills to halt production at the same time quarantining Americans rushed to Home Depot and Lowe’s to buy up materials for do-it-yourself projects. That supply-and-demand mismatch caused lumber inventory to plummet. It only got worse from there. Aided by recession-induced record low interest rates, the housing market boomed in the summer of 2020. As that market got hotter and existing home inventory fell, buyers turned to new construction. Of course, new homes require a lot of lumber, thus exacerbating the shortage.

On the supply side, production is finally rebounding: Wood production hit a 13-year high in February. But because of limited mill capacity and labor shortages, that alone can’t solve the scarcity. Classic economic theory suggests surging prices should help to dampen demand. That hasn’t happened yet. In fact, the demand for lumber has only gone higher. In March, new housing starts hit its highest levels since 2006.

Tight-budgeted DIYers don’t want to hear this, but pre-pandemic lumber prices might never return.

“I don’t think we ever go back to levels we had prior to this boom,” Michael Goodman, director of specialty products at Sherwood Lumber, told Fortune.

Why? Demographically speaking, we’re going to need a lot more lumber in the years ahead. The five largest years for millennial births occurred between 1989 to 1993. And we’re currently in the five-year window when this seismic group of younger millennials will hit the age of 30—an all-important age for first-time homebuying. A Fortune-Researchscape International poll conducted in April found 54% of these young millennials plan to buy a home in the next five years. But as the result of years of under-building following the 2008 housing bust, the country doesn’t have enough homes to accommodate that level of buying. That’s why we’re already seeing these millennial buyers cause housing inventory to dry up: The total number of homes for sale in the U.S. has dropped over 50% in the past 12 months. That means builders—and lumberyards—should remain plenty busy.

That is, if supply can keep up. Currently, sawmill capacity is too low. And even if capacity grows, it doesn’t fix the limited supply of Canadian softwood lumber, which—unlike abundant Southern yellow pine—is the go-to for framing homes.

“If the production factors remain that are limiting log supply, I find it hard to believe we return to historical price ranges,” Stinson Dean, CEO of Deacon Lumber, told Fortune.

Returning to the April 2020 price of $358 per thousand board feet is a pipe dream. But don’t scratch off the possibility of a mild pullback. If sky-high prices finally cause demand to slow a bit, Goodman says later this year we could get back to around $800.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

trump
EconomyCurrency
China will remain an ‘incomplete superpower’ until it can catch up with U.S. financial might, market veteran says
By Jason MaMay 18, 2026
52 minutes ago
David Solomon
SuccessCareers
Goldman Sachs’ CEO once scooped ice cream at Baskin-Robbins—he picked up a second job at McDonald’s after his dad gave him a time management lesson
By Preston ForeMay 18, 2026
59 minutes ago
Top CD rates from major banks May 18, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
BankingCertificates of Deposit (CDs)
Top CD rates from major banks on May 18, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Danny BakstMay 18, 2026
3 hours ago
Current price of Ethereum for May 18, 2026
Personal FinanceEthereum
Current price of Ethereum for May 18, 2026
By Joseph HostetlerMay 18, 2026
3 hours ago
Current price of Bitcoin for May 18, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for May 18, 2026
By Joseph HostetlerMay 18, 2026
3 hours ago
haidt
AIGen Z
A record number of 18-year-olds are set to graduate into an economy designed against them
By Nick LichtenbergMay 18, 2026
4 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
23 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
6 days ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
1 day ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
2 days ago
Gen X is the most indebted generation in America. Their employers can fix that
Commentary
Gen X is the most indebted generation in America. Their employers can fix that
By Mary MorelandMay 17, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.