• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
RetailKohl's

Kohl’s is latest retailer to show shoppers are splurging again

Phil Wahba
By
Phil Wahba
Phil Wahba
Senior Writer
Down Arrow Button Icon
Phil Wahba
By
Phil Wahba
Phil Wahba
Senior Writer
Down Arrow Button Icon
May 20, 2021, 12:56 PM ET

In the latest proof point of how Americans, deprived of their national pastime of shopping for months last year, are making up for lost time, Kohl’s reported on Thursday that net sales rose 69.5% in the first quarter.

Such an astonishing increase for Kohl’s is largely attributable to its stores being closed for weeks a year ago. But the sales increase nonetheless was better than expected as Kohl’s, just like Target, Walmart, Home Depot, T.J. Maxx and Macy’s reported earlier this week, benefited from pent-up demand from shoppers armed with stimulus checks.

“The U.S. consumer is in a stronger position,” said Kohl’s CEO Michelle Gass on a call with Wall Street analysts Thursday. “Spending has picked up driven by stimulus, easing COVID restrictions and people resuming more normalcy in their daily lives.”

But that has benefitted all of retail, begging the question of how Kohl’s specifically can benefit this spending surge to shake off years of stagnation pre-pandemic. Gass recently got through a battle with activist investors over her plan to revitalize the 1,100-store chain.

That plan involves making an even bigger bet on activewear, one that has paid off so far for Kohl’s, remodeling more stores more quickly to beautify them and make them more efficient as e-commerce nodes, and in a major coup for Kohl’s, launching a beauty business with LVMH’s Sephora.

“We’re just months away from what is going to be one of, if not the biggest game changer, in our history,” Gass told Fortune. Kohl’s will start with 200 Sephora shops, offering the popular beauty brand a new home after its long deal with J.C. Penney ended amid that retailer’s decline.

Despite the jaw-dropping sales increase last quarter, Kohl’s net sales came in about 4% below 2019 levels. (For March and April, when rising vaccination rates helped ease restrictions, they were above 2019 net sales.) In contrast, both Target and Walmart are well above sales levels of that year, showing Kohl’s is facing pressure not just to recapture business lost to the pandemic but truly return to growth.

In addition to Sephora, Kohl’s has built up its stable of national brands like Lands’ End, Cole Haan, and Calvin Klein and is working on improving its home furnishings business, even as it will face tough competition from Target and Bed Bath & Beyond on that front. And it has shed a number of its week store brands, allowing it to de-clutter stores at a time e-commerce makes it less necessary for retailers to have so much stuff on the sales floor.

Buoyed by a strong start to the year, Kohl’s raised its net sales expectations for 2022 to an increase in the mid-to-high teens percentage range, compared to the previous outlook in the mid-teens. Part of that is Gass’ bullishness that Kohl’s will do well in its next big test: Back-to-School, which is only a few weeks away, and is Kohl’s busiest time of the year after the holiday season.

“It plays right into everything we’re doubling down on: athleisure, denim, etc. So we’ve always been a strong destination for back to school and I think we’ve never been set up as strongly as we are today,” says Gass.

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.
About the Author
Phil Wahba
By Phil WahbaSenior Writer
LinkedIn iconTwitter icon

Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

delivery
Retailecommerce
Walmart’s upper hand over Amazon in the $1 trillion e-commerce race: 90% of Americans live within 10 miles of a superstore
By Anne D'Innocenzio and The Associated PressMay 16, 2026
1 day ago
gamestop
RetailM&A
‘Neither credible or attractive’: eBay slaps down GameStop’s $56 billion takeover bid
By Michelle Chapman and The Associated PressMay 12, 2026
5 days ago
amazon
RetailAmazon
Amazon’s promise of 30-minute delivery collides with memories of Domino’s drivers crashing in the late 1980s
By Anne D'Innocenzio and The Associated PressMay 12, 2026
5 days ago
India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
Asiadiet coke
India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
By Brendan Cosgrove and Morning BrewMay 11, 2026
6 days ago
Content creator Logan Walter
SuccessJobs
This Gen Zer dropped out of college to become an influencer—now he’s a millionaire from selling products like Medicube and Neutrogena on TikTok Shop
By Emma BurleighMay 11, 2026
6 days ago
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
Real Estatebaby boomers
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
By Sydney LakeMay 9, 2026
8 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
1 day ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
19 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
1 day ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
22 hours ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.