• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceEye on Investing

Elon Musk’s bad bet: Bitcoin’s sudden dive will hit Tesla with a Q2 loss

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
June 22, 2021, 8:30 PM ET

Just before 9 AM on June 22, Bitcoin’s price sank to $29,511, its lowest level since the early hours of January 2, and 55% off its all-time record of $64,863 achieved just ten weeks ago. This is bad news for all crypto investors, but especially so for BTC’s chief influencer, Tesla CEO Elon Musk. The reason: Musk likely bought every Bitcoin on Tesla’s books at a higher price. The upshot is that in Q2, Tesla will be taking a substantial write-down on the celebrated wager that helped launch the bull run that’s turned into a freefall.

By just after noon, Bitcoin had surged back to around $32,000. As we’ll see, that relief rally won’t save Tesla from booking a hefty charge.

In its 10K released on February 8, Tesla disclosed for the first time that it had purchased $1.5 billion in Bitcoin. We know that Tesla bought all of its coins between January 1 and February 8, the date of its annual report. By my calculations, it purchased roughly 46,000 coins at an average of $32,600. It’s unlikely that Tesla acquired any of its holdings for less than the $29,511 reached on June 22, since Bitcoin hovered below that threshold for only a single day, January 1. On January 2, it surged to over $32,000, never to drop below $30,000 until its new tumble breaching 30k.

Hence, all of the Bitcoin on Tesla’s balance sheet went at least briefly underwater on June 22. In Q1, it sold 10% of its holdings, or 4,600 coins, at $59,000, booking a $101 million gain. But assuming it hasn’t unloaded any more, and Musk in his frequent tweets on Bitcoin has only referenced the one sale, Tesla still holds 41,400 coins in its treasury. By my calculations, the EV-maker paid an average of $32,126 for those coins. So at what’s so far the June 22 low of $29,511, it was sitting on a loss of $2,615 per coin, for a total hit of $122 million.

That paper deficit means Tesla’s careened from what was once almost $1.5 billion in paper gains plus the $101 profit on the 10% sale, to what would be an overall loss of $21 million if it sold everything at $29,511. But Bitcoin fanatics claim that it price could easily go on another moonshot, sending Tesla’s holdings back into positive territory––indeed, they expect that to happen, and Musk probably does, too.

The problem is that even if Bitcoin rebounds, Tesla’s deploying an accounting system that will force it to book a sizable Q2 loss on its daring investment. The Financial Accounting Standards Board (FASB) classifies Bitcoin and other cryptocurrencies as an “indefinite lived intangible assets.” That designation means that companies holding Bitcoin must take a charge called an “impairment” in quarters where the market price falls below the what Tesla paid, but can’t take a gain when their value rises above their acquisition cost.

Tesla’s picked an unusual, and conservative, system for booking losses. It chose not to follow the more common method of taking a write down on the whole portfolio when Bitcoin’s price at the close of the quarter is lower than the average paid for the coins on its books. Instead, Tesla tracks its cost for each individual batch of Bitcoin, and if at any time during the quarter that individual batch is trading below its purchase price, the EV giant books an impairment for the difference.

So for accounting purposes, it doesn’t matter if Bitcoin jumps into the mid-$30,000s and puts Tesla’s holding back in the black. The charge doesn’t go away. Because the price fell to $29,511, Tesla’s obliged to take an impairment on every coin that it bought for more than that number. And it appears to have paid more for all the coins in its war chest. As a result, Tesla in Q2 will need to shoulder a pre-tax loss that I estimate at the full $122 million. That’s the total difference between the cost of each slug Tesla purchased, and the $29,511 low.

Of course, Bitcoin could just as easily sink well below that mark as go on another tear. If it hits $25,000 before the Q2 close on June 30, the loss will go to around $300 million. A drop to $20,000 would lift the impairment to around $500 million.

Even a $122 million ding is a big deal. It’s equal to 20% of the pre-tax income Tesla garnered in Q4 of 2020, and all but $15 million of that total flowed not from selling cars and batteries, but trading regulatory credits to rivals, a sideline it acknowledges will decline rapidly. Tesla’s shareholders are craving good news about Tesla’s EV sales. The last thing they want to worry about is how a crazily careening wager on Bitcoin could swamp its profits on cars in the quarters to come. Elon Musk controls what happens to Tesla. But he’s tied the carmaker’s future to a speculative flyer whose fortunes are skidding are out of his control.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Markets are jittery as the global oil crisis bleeds into a global debt selloff, while Trump weighs new military options on Iran
EnergyOil
Markets are jittery as the global oil crisis bleeds into a global debt selloff, while Trump weighs new military options on Iran
By Jason MaMay 17, 2026
3 hours ago
Gundlach says it’s ‘just not possible’ for the Fed to cut rates
EconomyFederal Reserve
Gundlach says it’s ‘just not possible’ for the Fed to cut rates
By Jordan Fitzgerald, Sam Kim and BloombergMay 17, 2026
6 hours ago
Supply shocks weren’t random. They were strategic—and should be seen as ‘supply coercion’ instead, former Fed official says 
Economysupply chains
Supply shocks weren’t random. They were strategic—and should be seen as ‘supply coercion’ instead, former Fed official says 
By Jason MaMay 17, 2026
6 hours ago
U.S. says China to buy $17 billion of agricultural goods annually
EconomyChina
U.S. says China to buy $17 billion of agricultural goods annually
By Yash Roy and BloombergMay 17, 2026
8 hours ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
EconomyDebt
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
9 hours ago
BlackRock private credit fund’s valuations are probed by DOJ
InvestingDepartment of Justice
BlackRock private credit fund’s valuations are probed by DOJ
By Olivia Fishlow, Ava Benny-Morrison and BloombergMay 17, 2026
11 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
9 hours ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
1 day ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.