• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

The red-hot housing market finally begins to cool

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
August 16, 2021, 11:55 AM ET
Video Poster

Between the bidding wars and lack of homes for sale, the 2021 housing market has been nothing short of a nightmare for many would-be buyers.

But the red-hot market is finally starting to cool down a bit. The number of homes for sale in the country rose 10% in July, according to data released last week by realtor.com. In all, the figure is up 23% since bottoming out this spring.

Increasing levels of inventory is a good sign for buyers who’ve been pitted against one another in one of the most competitive—and tight—housing markets in the nation’s history. Indeed, during the first 12 months of the pandemic, inventory for sale fell by more than 50%. Inventory levels this spring and summer were at their lowest in more than 40 years.

But rising inventory and a cooling market don’t mean home shoppers should expect prices to fall. Industry insiders don’t foresee a 2008-style housing crash; instead, they see a market returning to normal. Over the past year, home prices soared a mind-boggling 17.2%, according to real estate research firm CoreLogic. That company forecasts a more modest 3.2% appreciation in the next 12-month window.

“We were going 120 mph; now we’re going 100 mph. A normal year is 75 mph,” Devyn Bachman, vice of research at John Burns Real Estate Consulting, told Fortune. “We need inventory levels to stabilize. That will stabilize the pricing environment as well. And I think we’re heading in that direction.”

What’s going on?

For starters, seasonality is coming back to the market. Around this time every year—with the exception of last year—housing cools a bit as shoppers get distracted by vacations and the restart of school.

“After skipping seasonal trends in 2020, our research projects that housing inventory will follow seasonal patterns in 2021, and begin cooling down…Housing inventory for sale will trend upward, but we are still a long way off from normal inventory levels,” Nik Shah, CEO of Home.LLC, told Fortune. Similar to CoreLogic, his forecast shows home appreciation decelerating in the coming months but still moving upward.

This isn’t all driven by seasonality, however. Bachman said the market is cooling as homebuyers start to push back at sky-high home prices. Of course, this was always inevitable: Prices can’t outpace income growth forever.

“You’ve had crazy-strong home price appreciation over the last year, that is unsustainable…When you have that much appreciation, people pause and say, ‘I need to step back and let things cool down,’” Bachman said.

This uptick in housing inventory is welcomed by more than just home shoppers. Many sellers will benefit too. The lack of homes for sale in the U.S. has persuaded some would-be home sellers to not put their home up for sale. After all, if they sold, the tight market would make it hard for them to find something else. As inventory levels begin to go back up, these potential sellers might finally make the plunge. And that would help to further increase inventory levels.

Even with the recent uptick in homes for sale, inventory levels are still down 42% from pre-pandemic levels. That tight market won’t go back to normal overnight. Not when historically low mortgage rates and a wave of millennials looking to buy are still driving the market forward.

More finance coverage from Fortune:

  • What are stablecoins? Your guide to the fast-rising alternative to Bitcoin and Ethereum
  • Adidas gives Reebok the boot. Will this go down as one of the worst sportswear acquisitions ever?
  • As climate worries spike, green bonds are having a moment. Should you invest?
  • The daunting challenge ahead for Disney CEO Bob Chapek
  • Crypto platform offers $500,000 “bug bounty” to hacker for returning stolen assets

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

A laptop screen shows World Liberty Financial's website
CryptoCryptocurrency
Trump-backed World Liberty Financial tokens hit all-time low on reports of insider loans
By Jack KubinecApril 10, 2026
42 minutes ago
Iran is demanding tankers in the Strait of Hormuz pay tolls in crypto: What we know so far
CryptoIran
Iran is demanding tankers in the Strait of Hormuz pay tolls in crypto: What we know so far
By Ben WeissApril 10, 2026
51 minutes ago
scott bessent
CybersecurityFederal Reserve
The AI that found 27-year-old vulnerabilities no human ever caught before just forced an emergency meeting with every major Wall Street CEO
By Jake AngeloApril 10, 2026
3 hours ago
man leaning against t shirt stand
EconomyInflation
Inflation goes up by a whopping monthly rate of nearly 1%—and it’s hitting you at the grocery store and gas station
By Catherina Gioino and Eva RoytburgApril 10, 2026
3 hours ago
A young man looks at his phone, and a flurry of red arrows point downwards.
Cryptosports betting
Prediction markets have made betting easier than ever—and young men are paying the price
By Carlos GarciaApril 10, 2026
3 hours ago
evs
EconomyChina
Trump’s gift to China: a booming market for cheap, state-of-the-art EVs amid the Iran War
By Chan Ho-Him and The Associated PressApril 10, 2026
4 hours ago

Most Popular

The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
1 day ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
1 day ago
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
Success
'I hate working 5 days': Zoom CEO says traditional work schedules are becoming obsolete—and predicts a 3-day workweek by 2031
By Fortune EditorsApril 9, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
12 hours ago
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
Success
Gen Z doesn't want your full-time job. They want several part-time roles, and it's reshaping the entire workforce
By Fortune EditorsApril 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.