• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

Current price of oil as of July 13, 2026

3

Current price of silver as of Monday, July 13, 2026
MPWMost Powerful Women

Former PepsiCo CEO Indra Nooyi explains why she ‘never ever, ever’ asked for a raise

By
Beth Kowitt
Beth Kowitt
Down Arrow Button Icon
By
Beth Kowitt
Beth Kowitt
Down Arrow Button Icon
October 8, 2021, 9:26 AM ET
Former PepsiCo CEO Indra Nooyi says her cultural upbringing kept her from asking for a raise.
Former PepsiCo CEO Indra Nooyi says her cultural upbringing kept her from asking for a raise. Erik Tanner—The New York Times/Redux
Add Fortune on Google for similar content.

Indra Nooyi set certain corners of the internet abuzz this week with comments the former PepsiCo CEO made about asking for a raise in a Q&A with the New York Times Magazine.

Nooyi said that she had “never, ever, ever asked for a raise” and had in fact even turned one down during the financial crisis. When asked why, Nooyi, who regularly ranked as one of Fortune’s Most Powerful Women in business, said, “I find it cringeworthy. I cannot imagine working for somebody and saying my pay is not enough.”

The quote was widely shared on Twitter, with some users contrasting Nooyi’s high pay as a CEO with the earnings of the average worker or wondering how Nooyi responded when her former employees asked for raises of their own.

Nooyi felt like some of the social media promotion of the piece had taken her out of context and wanted to clarify. In an interview with Fortune yesterday, she responded to the online firestorm. “I was speaking the truth about my cultural upbringing and why it stopped me from asking for certain things,” she says. “I talk about the immigrant’s fear. I’ve been honest about talking about myself. This is part of that whole package.”

Nooyi, who was born and raised in Chennai, India, and moved to the U.S. for graduate school, says that she and her husband were both brought up to never ask for anything—that they were taught if they did a good job, everything else would come with it. “I wish we were not that way. I wish we had the courage to go ask for it.” She added that since they didn’t come from much, “whatever we had we thought was a lot.”

Nooyi says that she never implied others should not ask. “You can’t take the cultural upbringing out of me,” she says. “This was unique to me. This is not what I’m preaching at all, not what I’m suggesting, not what I’m recommending.”

Nooyi stressed that she supports equal pay and that if you’re paid less than someone else in the same job, you should ask for pay parity—advice that she says she also gives her two daughters. She says that if someone brought a pay case to her when she was CEO of PepsiCo, she was particularly sensitive if it was a woman because she knew that some of them might have been hesitant to ask.

As Bloomberg reported, in Nooyi’s final year on the job in 2018, she did not rank close to the top for executive pay at public U.S. companies. When asked if she should have been paid more, she told Fortune she didn’t know. “My board she treated me fairly,” she says, adding that “if we start ratcheting up the pay structures, it’ll just become a race to the top.”

When asked if CEOs are paid too much, Nooyi said that was up to the boards and compensation committees. “CEO jobs are well-paying jobs,” she says, “but the responsibilities are very, very heavy too.”

Nooyi, who sits on the board of Amazon, says that companies should be doing a pay equity analysis every year, and focus on the details rather than totals and averages across a company. “These general pay studies get everyone worked up, but they don’t get to a solution,” she says. Companies need to analyze the data to see where the problem is, how it should be addressed, and how soon, she added. “I’m all for analysis leading to results.”

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Beth Kowitt
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

e
Arts & EntertainmentSocial Media
American influencers turn Erling Haaland into the World Cup’s breakout brand
By Kaitlyn Huamani and The Associated PressJuly 13, 2026
13 hours ago
Taylor Swift paid New York City more than $160,000 to cover the costs tied to her wedding, Mayor Zohran Mamdani confirmed
Arts & EntertainmentTaylor Swift
Taylor Swift paid New York City more than $160,000 to cover the costs tied to her wedding, Mayor Zohran Mamdani confirmed
By The Associated Press, Catherina Gioino, Andrew Dalton and Kimberlee KruesiJuly 10, 2026
3 days ago
Around 2.6 million fewer Americans have affordable healthcare access plan as affordability becomes top issue ahead of midterms
North AmericaAmerican Politics
Around 2.6 million fewer Americans have affordable healthcare access plan as affordability becomes top issue ahead of midterms
By The Associated Press and Ali SwensonJuly 7, 2026
7 days ago
bernie
PoliticsBook Excerpt
Bernie Sanders told me exactly why he had to run. The Democratic Party still isn’t listening
By Tad DevineJuly 7, 2026
7 days ago
Indra Nooyi sitting in a chair behind a red background.
SuccessCareers
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
8 days ago
p
PoliticsPope
Pope Leo marks July 4 at migrant graves, not U.S. celebrations
By Nicole Winfield, Andrea Rosa and The Associated PressJuly 4, 2026
10 days ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
2 days ago
Current price of oil as of July 13, 2026
Personal Finance
Current price of oil as of July 13, 2026
By Joseph HostetlerJuly 13, 2026
20 hours ago
Current price of silver as of Monday, July 13, 2026
Personal Finance
Current price of silver as of Monday, July 13, 2026
By Joseph HostetlerJuly 13, 2026
20 hours ago
Trump embraces Australian retirement system backed by Larry Fink
Personal Finance
Trump embraces Australian retirement system backed by Larry Fink
By Brianna Sosa and BloombergJuly 12, 2026
1 day ago
How Pete Hegseth's DEI order just put Scouting America's future at stake
North America
How Pete Hegseth's DEI order just put Scouting America's future at stake
By Seth T. Kannarr, Derek H. Alderman and The ConversationJuly 13, 2026
11 hours ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.