• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechBird

What scooter company Bird has planned after its public debut and a rocky 2020

By
Jessica Mathews
Jessica Mathews
Down Arrow Button Icon
By
Jessica Mathews
Jessica Mathews
Down Arrow Button Icon
November 5, 2021, 7:47 PM ET

Electric scooter company CEO Travis VanderZanden was surprisingly gracious about what some may find to be a travesty: The very name of his company, Bird, became shoemaker Allbird’s ticker symbol earlier this week, mere days before Bird’s own public debut.

“I guess this is the week of the public birds,” VanderZanden tells Fortune.

But VanderZanden is a bit preoccupied to worry much about a ticker (Bird’s ticker is BRDS, trading on the New York Stock Exchange). After what was a very difficult year in 2020, Bird’s merger with Switchback II Corp., a special purpose acquisition company, was approved by shareholders on Tuesday and officially closed early this morning. Now the company has $414 million in cash to play with—$264 million in equity from the public offering and $150 million in debt from Apollo Investment Corporation—and VanderZanden has big plans for how to spend it.

Bird, headquartered in Santa Monica, Calif., is known primarily for its electric scooter rental business. Customers use an app to reserve, then rent scooters across more than 350 cities in the U.S. and Europe. 

Bird’s public debut follows a tough year during the pandemic. Revenue from rentals, accounting for the vast majority of the company’s revenue, were cut nearly in half in 2020—to $80 million from $140 million. VanderZanden said that, in March of that year, Bird pulled all of its scooters off the road, and it didn’t redeploy them until the summer. Around that time, the company came under fire for how it handled layoffs—reportedly telling 30% of its staff over a Zoom call that they were out of a job, with some employees being locked out of their email and Slack during the call.

“Just like most companies, we had to take a quick look at the cost structure and make some tough decisions,” VanderZanden says about laying off staff. “So we did unfortunately have to lay off some people to make sure that the company would be okay, not knowing what was around the corner.”

When Bird scooters went back onto the street, they did so under a new service model. The company now partners with local businesses to charge the scooters and place them—making the company less reliant on direct employees and helping boost its margins. 

The company has recently begun adding e-bikes into the equation, selectively rolling them out in cities like San Diego. And it’s also getting active in the retail sales market, as the pandemic has driven more people to want to own their own bikes, VanderZanden says. 

The company is selling both its e-scooters and e-bikes directly to consumers on its own website and through Best Buy. It plans to announce additional retail partnerships in Europe. VanderZanden wouldn’t comment on how many e-bikes the company had produced, nor how many it had sold thus far.

“The faster we can roll out e-bikes, it seems like there’s endless demand for people to purchase” them, he says.

VanderZanden says business “has really bounced back strong.” Individuals in cities are using e-bikes or scooters as an alternative to public transportation, he says. But the company is still running at a significant deficit. It reported a $208 million loss in 2020 on less than $95 million in total revenue. That’s continued on into this year: The company ran at a net loss of $119 million in the first six months of this year, nearly identical figures for the same period in 2020. However, its revenue is up so far in 2021—$86 million in the first half of the year, compared to $30 million in 2020.

Either way, Bird likely has a lot of work ahead of it before it becomes profitable. As for now, VanderZanden says the company is focused on expanding its operations in existing cities, entering new regions in the U.S. and Europe, and building out its retail business. 

And as for BIRD, “I think the ticker, you know, really doesn’t matter as much,” VanderZanden says.

BRDS is down more than 6% since it began trading on Thursday, closing Friday at $8.40.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Jessica Mathews
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

farley
Future of WorkInfrastructure
Ford CEO Jim Farley says America is sleepwalking past its ‘essential economy’ crisis. Goldman Sachs just showed how big it really is
By Nick LichtenbergApril 2, 2026
1 hour ago
Nima Ghamsari smiles
NewslettersTerm Sheet
Blend’s post-IPO reset: CEO Nima Ghamsari bets that AI can turn it all around
By Lily Mae LazarusApril 2, 2026
2 hours ago
Photo: President Trump
Big TechMarkets
Trump hails ‘tremendous progress’ in Iran but all Wall Street heard was ‘back to escalation’
By Jim EdwardsApril 2, 2026
3 hours ago
Can Elon Musk take SpaceX IPO to infinity and beyond?
NewslettersFortune Tech
Can Elon Musk take SpaceX IPO to infinity and beyond?
By Alexei OreskovicApril 2, 2026
3 hours ago
Asia’s AI playbook gets a reality check as the Iran war sends energy prices higher and snarls supply chains
AsiaTech
Asia’s AI playbook gets a reality check as the Iran war sends energy prices higher and snarls supply chains
By Angelica AngApril 2, 2026
3 hours ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real EstateBillionaires
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Marco Quiroz-GutierrezApril 2, 2026
6 hours ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they're turning 'welcomer cities' into the next big tech towns
By Fortune EditorsApril 2, 2026
6 hours ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
3 days ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.