• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

1

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

2

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

3

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
RetailTurkey

Turkey may be more inflation-proof than the rest of your Thanksgiving meal

Megan Leonhardt
By
Megan Leonhardt
Megan Leonhardt
Down Arrow Button Icon
Megan Leonhardt
By
Megan Leonhardt
Megan Leonhardt
Down Arrow Button Icon
November 9, 2021, 2:30 PM ET
Add Fortune on Google for similar content.

Americans’ annual Thanksgiving meal is expected to cost more this year, thanks to supply chain issues and labor shortages. But prices for the star of the show, the turkey, are going to depend greatly on what type of bird graces the dinner table. 

Economists, farmers, and meat processing executives have been warning for months about higher turkey prices for Thanksgiving.  Credible’s Financial Analyst Daniel Roccato, for example, estimates turkey prices will be up 8% to 9%. Overall, the price of turkeys ranging from eight to 16 pounds climbed 25% from last year, jumping from 81 cents in 2019 to $1.36 per pound in September, according to a recent Wells Fargo analysis of Department of Agricultural data.

And yet the advertised price for whole Thanksgiving turkeys at major national retailers like Aldi, Lidl, Walmart, Target and Trader Joe’s are exactly the same as last year. Whole Foods’ animal-welfare-certified frozen whole turkeys are even selling for less per pound than last year.

So what’s going on?

It’s worth noting that much of the analysis so far, including the recent Wells Fargo report, relies on the relative price of whole bird turkeys at the producer level, not the price the consumer pays at the store. And while there are fewer turkeys available this year, it doesn’t necessarily mean that shoppers are going to pay more per pound for every bird sold. 

It comes down to the type of turkey you’re buying, says Phil Lempert, an analyst and food trends expert known as the Supermarket Guru. “What we are seeing is that the smaller turkeys—12 pounds and less—are both more expensive and in short supply, due to labor shortages,” Lempert says. 

Butterball’s CEO echoed the sentiment, saying that it’s reasonable to expect higher prices per pound on smaller birds because they’re in shorter supply this year. “We don’t expect there to be a shortage overall, but we do see that there are going to be fewer small turkeys this year,” Jay Jandrain told Fox Business. 

In addition to smaller birds, it will also be hard to find deals on fresh turkeys. The reason? The labor shortage. “When you think about the fresh turkey market, there’s a real premium cut because you have to be so spot on on the timing,” says Michael Swanson, chief agricultural economist at Wells Fargo. The birds have to be ready on a certain day, make it through the processing facility within a specific window, and then are put on the truck for transportation to warehouses and stores.

Businesses are dealing with labor issues throughout that process, but Swanson says trucking is especially problematic. “There’s not a single segment that isn’t struggling with truck availability,” he tells Fortune.

Yet larger, frozen birds, usually referred to as “Toms,” seem to be plentiful and in-store prices are about the same as last year—at least for now. “Some of these larger birds have been in frozen storage, so the pricing isn’t affected by current conditions,” Lempert says. 

Frozen turkeys help everyone from processors to retailers alleviate many of the labor and supply chain issues. “They can harvest those turkeys early, maybe even three months ago, put them in the freezer, and they can move them whenever they want—whenever trucks are ready,” Swanson says. And that shows up in the more stable prices, although that does vary by grocery chain and even among individual stores.

“My hope is that, yes, we’ll see the prices the same as we saw last year, or the year before. And my hope is that we see smaller birds—that they’re not all these 25-pound, frozen turkeys that take three days to defrost in your bathtub,” Lempert says. 

But with so much uncertainty, the best advice Lempert can give shoppers right now is to be prepared to shop early. “If you see it now, buy it now,” he says. 

More must-read retail coverage from Fortune:

  • How the Best Workplaces in Retail are retaining employees amid the Great Resignation
  • China’s Singles Day already tops Black Friday. Now holiday creep is making the world’s biggest shopping event even bigger
  • What scooter company Bird has planned after its public debut and a rocky 2020
  • My legless Thanksgiving Day turkey is a sad symptom of the supply chain crunch
  • Dry cleaners are facing a hanger shortage

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
Megan Leonhardt
By Megan Leonhardt
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
RetailCostco
Costco CEO promises the $1.50 hot dog isn’t going away: ‘The price will not change as long as I’m around’
By Sydney LakeJuly 4, 2026
1 day ago
w
Travel & LeisureWorld Cup
‘I can understand the, um, obesity here’: The World discovers American cuisine at the World Cup
By Dee-Ann Durbin and The Associated PressJuly 4, 2026
1 day ago
dec
North Americamuseums
A retired insurance executive found a lost Declaration of Independence in Britain’s National Archives
By Danica Kirka and The Associated PressJuly 4, 2026
1 day ago
Ejay O'Donnell, Bart Szaniewski, and Grant Eastey wear Dad Gang hats in a factory
SuccessEntrepreneurship
Three dads started selling hats from a garage with $750—now they’ve sold $35 million worth, partnered with Gary Vee, and grown a community of fathers
By Preston ForeJuly 4, 2026
1 day ago
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
North AmericaFood and drink
Americans will eat 150 million hot dogs today. One specific American is predicted to eat 70 of them
By Catherina GioinoJuly 4, 2026
2 days ago
Nike’s self-inflicted wounds are risking CEO Elliott Hill’s nascent comeback
RetailFortune 500
Nike’s self-inflicted wounds are risking CEO Elliott Hill’s nascent comeback
By Phil WahbaJuly 4, 2026
2 days ago

Most Popular

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
2 days ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
3 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
3 days ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
3 days ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
3 days ago
Russia's fuel crisis is so bad that a mom and her baby waited in line for 18 hours to get gas — 'Are we in the Soviet Union?'
Energy
Russia's fuel crisis is so bad that a mom and her baby waited in line for 18 hours to get gas — 'Are we in the Soviet Union?'
By Jason MaJuly 4, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.