• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Finance

BuzzFeed could have raised hundreds of millions of dollars in a SPAC. Instead it got just over $16 million thanks to redemptions. Here’s how they work.

By
Declan Harty
Declan Harty
Down Arrow Button Icon
By
Declan Harty
Declan Harty
Down Arrow Button Icon
December 3, 2021, 6:03 PM ET
Add Fortune on Google for similar content.

BuzzFeed is officially going public, though not exactly as planned. 

On Thursday, shareholders of 890 5th Avenue Partners, the special purpose acquisition company (SPAC) intending to take BuzzFeed public, overwhelmingly approved the deal by a margin of nearly 60 to 1.

It was a momentous step for the 15-year-old New York company, which has long been the poster child for digital media. BuzzFeed was a darling of the new class of millennial-geared media companies in the decade after its launch in 2006, with CEO Jonah Peretti pushing to expand the BuzzFeed name beyond its popular online quizzes with a strong newsroom (that recently won a Pulitzer Prize) and a motion picture division, along with a swirl of other ambitions. Then, like many other digital media companies, BuzzFeed suffered from a mix of waning investor interest, growing advertising competition from social media platforms, and faltering growth—driving its valuation down from its 2016 high of $1.7 billion. BuzzFeed now expects its valuation to stand at $1.5 billion after the SPAC deal closes. 

Peretti has framed BuzzFeed’s upcoming entrance into the U.S. public markets as the beginning of a new era, one where the company will be actively pursuing acquisitions like that of Complex Networks, work with content creators, and expand its reach into areas like travel and fashion.

“Soon we’ll have a public stock and more resources to invest in growth,” Peretti wrote in June. “The world is opening up again as the pandemic comes to an end. And with over half a billion in projected revenue this year, we finally have the scale to influence how the larger media industry works and help shape a better model for the future.”

The markets aren’t so sure about its prospects, though. Investors have withdrawn about 94% of the $287.5 million of capital that had been invested in BuzzFeed’s SPAC partner, according to a Dec. 2 securities filing. It’s a stunning pullback that leaves BuzzFeed now expecting to raise just $16.2 million in SPAC proceeds as part of its upcoming public market debut on Monday, and signals that investors have questions about the company’s growth trajectory.

“Normally high redemptions are a pretty big sign that it’s a bad deal,” New York University law professor Michael Ohlrogge, who studies SPACs, tells Fortune.

BuzzFeed does not expect the 94% of withdrawals to affect its acquisition strategy, a spokesperson for the company told Fortune, adding that it has enough cash to operate and grow its business. BuzzFeed did have $145 million of cash and cash equivalents on its balance sheet at the end of the third quarter, and, on Friday, it closed a $150 million convertible note financing. 

SPACs like 890 5th Avenue are essentially structured at launch as blank-check companies.

Usually formed by a group of sponsors that includes some mix of financiers, but may involve celebrities, professional athletes, or former politicians as well, a SPAC raises money through an initial public offering of its own to go out and target a private company that it then acquires—a process that the SPAC usually has two years to complete. But before the deal is completed and the private company takes over the SPAC’s public listing, investors have a chance to redeem their shares and pull their money out of the deal if they want to.

In the first part of the year, as the market around blank-check companies exploded, redemptions in SPACs stood at around 25%, according to The Wall Street Journal, which cited data from the company SPAC Research. Withdrawal numbers have jumped as of late, though, as SPACs have fallen out of vogue. The average SPAC has lost about 60% of the money it raised before its deal has been completed since the end of July, The Journal reported. In BuzzFeed’s case, with withdrawals of about 94%, Ohlrogge says it’s the likely result of investors wanting out of the deal but not finding the interest in the market to resell them. So, they redeemed.

Shares of 890 5th Avenue Partners slid by as much as 14% in trading Friday before bouncing back. The stock ended the day down 2.93% at $9.62. 

For Ohlrogge, though, even the debt raise of $150 million is a sign that investors are not ready to jump aboard BuzzFeed’s ship in the public markets.

Typically private investments in public equities, or PIPEs, entail big-name investors buying up shares of a SPAC so that they can get in early on the target company. But in the case of BuzzFeed’s, the investors bought convertible debt from the company, meaning they now have a sure-fire way of recouping their investments plus interest, if BuzzFeed fails to live up to expectations. In the few cases where those structures have been in place, shares of the newly-public companies have struggled, according to Ohlrogge.

“Every single deal that I’m aware of that has had these convertible notes does quite poorly post merger,” Ohlrogge says. “And that’s not a surprise.”

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Declan Harty
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

t
AsiaWhite House
‘I AM SETTING THEM ALL FREE, RIGHT NOW!’ Trump’s pre-July 4 Friday news dump included pardons for 11 people including ex-Abramoff partner
By Michelle L. Price and The Associated PressJuly 4, 2026
2 hours ago
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
EnergyNuclear
How a third-generation Texas oilman transformed an organic farming company into a leading advanced nuclear startup at a small Christian college
By Jordan BlumJuly 4, 2026
6 hours ago
JPMorgan built a pipeline of female CEO candidates that was the envy of Wall Street. How did it fall apart?
MPWMost Powerful Women
JPMorgan built a pipeline of female CEO candidates that was the envy of Wall Street. How did it fall apart?
By Emma HinchliffeJuly 4, 2026
7 hours ago
Elon Musk with a black DOGE hat
SuccessWealth
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
7 hours ago
Chad Hurley and Steven Chen wearing suits
SuccessWealth
YouTube’s founders split over $650 million when they sold to Google in 2006—had they held out, they could have taken a slice of $550 billion
By Preston ForeJuly 3, 2026
23 hours ago
Photo: Paris, france
Environmentclimate change
Brutal heatwave in France is killing 2,000 people per week, undertakers are overwhelmed, and health agency says there’s worse to come
By John Leicester and The Associated PressJuly 3, 2026
23 hours ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 days ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
7 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.