• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

3

The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Tesla

Tesla’s 2021 in review: Elon Musk’s EV giant has had a wild ride

By
Dana Hull
Dana Hull
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Dana Hull
Dana Hull
and
Bloomberg
Bloomberg
Down Arrow Button Icon
December 16, 2021, 6:46 AM ET

Tesla has had another wild year. It dominates the U.S. electric vehicle space, commanding roughly two-thirds market share. Rental company Hertz announced plans to buy 100,000 Tesla cars. And thanks to the rise in the company’s share price, CEO Elon Musk is the richest person on the planet. As 2021 comes to a close, he’s also basking in the glow of being named Time’s and the Financial Times’ “Person of the Year.”

When you cover Tesla as a full time beat reporter—as I do—the sheer firehose of chatter about the company is astonishing. Musk’s tweets alone generate enormous news cycles; on Tuesday he was going after Senator Elizabeth Warren. Every car crash generates headlines and a cycle of questions: was Autopilot involved, or not? Is NHTSA or the NTSB investigating? Musk just tweeted again—how is this impacting cryptocurrency markets? It can be hard to separate the important from the distraction, the real news from the smoke and mirrors.

Amid the deluge, there are some stories that have staying power and should be revisited or read now if you missed them the first time around.

Big Batteries

Automotive still accounts for about 88% of Tesla’s revenue, and the energy side of the business has long taken a back seat to the challenges of making and delivering cars. In March, I followed a trail of bread crumbs via public documents to break the news that Tesla was building a massive battery project south of Houston. We don’t hear much from Tesla about the energy business, but the Megapack is a product worth keeping an eye on. Growing the Megapack business will, in part, come down to battery cells — can Tesla get enough of them from its existing suppliers? Is there a storage application for the 4680 battery cells that Tesla is trying to make in-house?

Rivian

Tesla has been in the pole position when it comes to EVs for quite a while. But scores of former Tesla executives who helped launch the Model 3 are now at Rivian, which has big backing from Amazon. If I were Tesla, I would pay close attention to the electric truck startup—it is, based on a lawsuit accusing Rivian of poaching.

Autopilot

Tesla’s Autopilot feature is a beat in and of itself. Musk, who said lidar is a “fool’s errand” during Tesla’s “Autonomy Day” for investors in 2019, has a contract to use such sensors from Luminar Technologies Inc. for testing and development. CJ Moore, who led Autopilot software, is now at Apple. We know that NHTSA has opened a defect investigation into Autopilot that is narrowly focused on crashes involving first responder vehicles. Where does that investigation stand? Finally, a word of caution: be skeptical of initial reports. In the spring, a fatal Tesla crash that killed two occupants in Texas got enormous coverage because the local authorities said the car was “driverless.” After filing a public records act request, I got a copy of the police report and the autopsies. The driver of the Tesla was behind the wheel at the time of the crash, and had almost twice his state’s legal limit of alcohol in his system.

Racism and Sexism

Tesla has long been accused of having a culture where racism and sexism thrive at its factory in Fremont, California. Why investors—in particular, the ESG crowd—seem so willing to turn a blind eye to this is baffling, but this year has been a fascinating one on the legal front. This summer, we broke the news that Melvin Berry, a Black former worker, won a rare $1 million award in arbitration. More recently, a federal jury awarded Owen Diaz a staggering $137 million, which Tesla is appealing. Now a San Francisco law firm is handling several cases from women accusing Tesla of “rampant” harassment, with six additional cases filed Tuesday.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Authors
By Dana Hull
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Markets are jittery as the global oil crisis bleeds into a global debt selloff, while Trump weighs new military options on Iran
EnergyOil
Markets are jittery as the global oil crisis bleeds into a global debt selloff, while Trump weighs new military options on Iran
By Jason MaMay 17, 2026
4 hours ago
CDC to escalate Ebola response after WHO declares emergency
HealthHealth
CDC to escalate Ebola response after WHO declares emergency
By Jessica Nix and BloombergMay 17, 2026
5 hours ago
Four crew members ejected safely after two Navy jets collide and crash during air show in Idaho
North AmericaMilitary
Four crew members ejected safely after two Navy jets collide and crash during air show in Idaho
By The Associated PressMay 17, 2026
7 hours ago
Gundlach says it’s ‘just not possible’ for the Fed to cut rates
EconomyFederal Reserve
Gundlach says it’s ‘just not possible’ for the Fed to cut rates
By Jordan Fitzgerald, Sam Kim and BloombergMay 17, 2026
7 hours ago
Supply shocks weren’t random. They were strategic—and should be seen as ‘supply coercion’ instead, former Fed official says 
Economysupply chains
Supply shocks weren’t random. They were strategic—and should be seen as ‘supply coercion’ instead, former Fed official says 
By Jason MaMay 17, 2026
8 hours ago
U.S. says China to buy $17 billion of agricultural goods annually
EconomyChina
U.S. says China to buy $17 billion of agricultural goods annually
By Yash Roy and BloombergMay 17, 2026
9 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
10 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
1 day ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
17 hours ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.