• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNFTs

The next major trend in NFTs is to rent them out, and crypto landlords are making a killing

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
Down Arrow Button Icon
January 24, 2022, 8:00 PM ET
Add Fortune on Google for similar content.

Play-to-earn gaming is the newest craze in the crypto world, but unless you have thousands of dollars, you probably won’t be able to participate.

Enter a concept called scholarships—a way for players to rent the non-fungible tokens used in games as tools, creatures, or skins. These NFTs, for short, are often required for playing or they give players an advantage. In exchange for renting the NFTs, players pay the lenders a cut of whatever cryptocurrency they earn while battling, farming, or racing online. Essentially, NFTs are already maturing to the point where they have de facto landlords.

To play the most popular of these games, Axie Infinity, players need a minimum of three NFTs in the form of axies, or fluffy virtual Pokémon-looking creatures that can cost $250 to $600 for the entire set. Anyone who meets that bar can form a team that can battle other teams and earn cryptocurrency that can be converted to cash through a crypto exchange or other means.

Players who lack the money for axies—often in low-income countries—can rent them from individuals or groups. Recently, some lenders have started trying to turn that demand into a big business. 

In August, a major provider of these so-called scholarships, Yield Guild Games, received a $4.6 million investment led by the crypto-focused arm of venture capital firm Andreesen Horowitz. In November, another scholarship provider, GuildFi, raised $6 million in a funding round led by venture capital firms DeFiance Capital and Hashed.

In contrast, Maxim de Clippelaar and Mick de Bock, two 20-somethings from the Netherlands, started their rental service, Axie University, in August with about $12,000 out of their own pockets. So far, they’ve signed up 50 scholars, all of whom are in the Philippines. 

Scholars, who pay no up-front cost, are required to play every day and meet a steadily rising minimum daily threshold of earnings that starts at about 85 smooth love potion, or nearly $1 in Axie Infinity’s cryptocurrency. De Bock said players must game for about two hours daily to meet their quota, but they may eventually be able to devote less time if they improve. Players who frequently miss the quota can be dropped, de Clippelaar said. There is no cost to players for being dropped or for quitting.

images from a video game NFT
Courtesy of Axie University

As part of the financial end of the arrangement, players keep 40% of the crypto profits they earn from gaming while Axie University and its four investors hold onto the remaining 60%. 

The founders of Axie University say their company grosses $5,000 monthly before paying scholars and some private investors their share. What’s left over, Axie University says, is reinvested into expanding the company’s operations, with the goal of having 200 scholars by summer.

Critics have pointed to the renting of NFT assets to play a game as gambling or exploitation, because of the low earnings for scholars, who are mostly in Southeast Asia. Yet, de Clippelaar countered that Axie University gives players an opportunity for players to supplement their low wages. He said players choose whether to participate and that many say the scholar program is an added perk that comes with playing a game they enjoy.

Jonry Estrara, a 19-year-old Axie University scholar and a student at Rizwoods Colleges in Cebu City, Philippines, said he earns $100 to $250 every two weeks, after Axie University takes its cut, from playing Axie Infinity for three-to-four hours daily. In Cebu City, where the minimum wage is 404 Philippine pesos —$7.80 daily, or about $109 per two weeks— his earnings go relatively far, Estrara said. 

Estrara said he had been in a scholar program before with a different lender but ultimately quit when he saw the opportunity to take on more responsibilities with Axie University and earn more money. He was the fifth person to sign up as an Axie University scholar, and has since started to help manage a part of the operation, for which he gets some extra pay.

Estrara said he has helped recruit people he knows to become Axie scholars. At first, some friends thought the whole set-up was a scam.

“But when I got my money, my salary that I received from Axie, they were like, ‘Whoa, how do you do that? How do you play Axie?’” he said.

After earning enough money, scholars can buy their own team and “graduate.” At that point they can either set off on their own or stay with Axie University and become a manager, meaning they would still get the 60/40 revenue split as a scholar but also a 50/50 split, or a higher cut if they decide, by loaning out their own team to someone else. 

Estrara said getting his own team is something he’s working toward by saving money he earns from Axie University to buy his own team and rent it out. 

In the end, de Clippelaar said Axie University takes on a lot of risk by renting out teams of axies.

Axie Infinity only allows one account per person. So, for example, scholars who use two different accounts to play Axie Infinity—thereby increasing their opportunity for earnings—could be banned and all the axies they rented lost. If so, Axie University could lose hundreds of dollars. 

“They can do one thing wrong and we lose everything,” said de Clippelaar.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
Marco Quiroz-Gutierrez
By Marco Quiroz-GutierrezReporter
LinkedIn iconTwitter icon

Role: Reporter
Marco Quiroz-Gutierrez is a reporter for Fortune covering general business news.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
Investingstock prices
Michael Burry just shorted Caterpillar’s 172% AI rally. One analyst says his bet won’t even matter
By Marco Quiroz-GutierrezJuly 2, 2026
7 hours ago
U.S. Treasury Secretary Scott Bessent
EconomyDebt
AI’s $2.2 trillion deficit fix is already half fake, economists say
By Tristan BoveJuly 2, 2026
9 hours ago
Anthropic CEO Dario Amodei
AIEye on AI
Anthropic’s Fable model is back. But U.S. AI policy is still a mess
By Jeremy KahnJuly 2, 2026
9 hours ago
ai
North AmericaImmigration
Trump’s $46 billion ‘smart wall’ with Mexico bets on AI and scale
By Rebecca Santana and The Associated PressJuly 2, 2026
10 hours ago
sk
AISouth Korea
AI “grief videos” turn mourning into a $390 service in South Korea
By Hyung-Jin Kim and The Associated PressJuly 2, 2026
10 hours ago
Securitize CEO Carlos Domingo looks to the far right during a conference.
CryptoBlockchain
Securitize is latest crypto company to go public as BlackRock-backed firm sees stock jump 3% on debut
By Camila Grigera NaónJuly 2, 2026
10 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
20 hours ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
10 hours ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
2 days ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.