• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
Arts & EntertainmentTheaters

The pandemic revolutionized theater and the performing arts. Get used to seeing plays with a VR headset on.

By
Amiah Taylor
Amiah Taylor
Down Arrow Button Icon
By
Amiah Taylor
Amiah Taylor
Down Arrow Button Icon
January 24, 2022, 4:16 PM ET
Add Fortune on Google for similar content.

A night out at the theater used to mean a human audience, watching human actors onstage. But the pandemic largely interrupted that, and as it lingers on, the theater of the future is arriving.

It looks very metaverse. In other words, get used to wearing a headset, whether you’re leaving your home or not.

Theater companies in the U.K., home to one of the world’s oldest and grandest performing traditions, are increasingly integrating digital technology into interactive theater performances. They’re even getting help from the government to do it, The New York Times reported. 

In March of last year, for instance, the famous Royal Shakespeare Company co-produced Dream, an immersive theater experience inspired by Shakespeare’s A Midsummer Night’s Dream that featured actors using motion capture technology. They were transformed into digital avatars, and their performance was streamed to an audience watching on smartphones or computers. 

It’s one of several shows, along with “Wallace and Gromit: The Big Fix Up,” “Robots and Dinosaurs/Lost Origin” and “Weavr,” which received funding from a £16 million British government initiative called The Future Demonstrators Programme, dedicated to “funding major projects exploring the future of large-scale immersive experiences.” That itself is part of a larger £39.3 million governmental fund, Audience of the Future, which began before the pandemic, and invested in new immersive technologies such as virtual, augmented and mixed reality from 2018 to 2021.

But theater is just one example of how the pandemic transforming the performing arts.

How does virtual reality theater actually work?

For last year’s production of Dream, the performers wore equipment that reflected their real-time movements. Those movements were then reflected in the performance of their digital avatars. 

The production used Vicon motion tracking to perfectly synchronize the movements of the actors and their avatars according to Alex Counsell, the Dream motion production supervisor.  

The website for Dream says that the performance “used the latest gaming and theater technology together with an interactive symphonic score that responds to the actors’ movement during the show.”

Audience members had the option to guide a character, Puck, through the forest. Embodied as fireflies, at-home viewers could serve as forest guides in the virtual space by using their mouse, trackpad, or finger to move around. In this way, the performance relied upon audience participation and became interactive.  

“I think every show you work on there’s some element of specialness to it,” said Matt Peel, the lighting designer for the Dream production. “This one is moving the technology on, and has the potential to do something that people have never seen before.”

Other art forms are pivoting to virtual

Theater isn’t the only performing arts industry that has pivoted towards augmented reality during the pandemic. 

Fortnite, an online video game, offered a virtual performance within the game featuring rapper Travis Scott that attracted a record-breaking 12 million viewers in 2020. The rapper reportedly grossed $20 million in revenue, according to The Gamer, an online publication. And in August of last year, Fortnite offered Ariana Grande $20 million in exchange for doing a virtual concert on their platform.  

More virtual reality shows to come

Dream is one of several productions that are leaping off the stage and into virtual reality. 

For example, Odeon Theatrical unveiled an augmented reality theatrical venue platform in September, which claims to “quickly and seamlessly integrate XR technology with existing production creative, allowing producers to generate visually thrilling, digitally enhanced live performances.” And, Hexagram, which has previously created immersive experiences with companies like Disney, Netflix, and Microsoft, is in the process of creating a “cloud-based platform for interactive storytelling.” 

Not all of these new theater experiments are augmented reality, and not all of them are in the U.K.

Tony-nominated director Robert O’Hara is bringing the classic “Long Day’s Journey Into Night” to New York City’s Off-Broadway circuit, and he told The New York Times that he struck a deal with Audible to secure the rights. The catch? He’s directing an audio presentation of the production at an undisclosed post-February date this year.  

“What’s amazing about this turn to streaming and digital is the democratization of theater, so more people will be able to access it,” actor Ato Blankson-Wood told the Times.

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Amiah Taylor
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

s
Personal FinanceSports
The sports economy is unaffordable at the bar, let alone the stadium
By Catherina GioinoJuly 2, 2026
6 hours ago
t
Arts & EntertainmentNew York
No holiday for New York City cops, who get a heat wave, World Cup and a Taylor Swift wedding at MSG
By Anthony Izaguirre and The Associated PressJuly 2, 2026
6 hours ago
ts
Arts & EntertainmentTaylor Swift
Taylor Swift and Travis Kelce’s wedding at Madison Square Garden will run from 5pm on Friday until maybe 4am on July 4th, permit says
By Jake Offenhartz and The Associated PressJuly 2, 2026
7 hours ago
ts
Arts & EntertainmentNew York
Taylor Swift, Travis Kelce donate $26 million to charities ahead of rumored Madison Square Garden wedding
By Kimberlee Kruesi and The Associated PressJuly 2, 2026
7 hours ago
ts
Arts & EntertainmentNew York
NYPD confirms ‘an event that we are tracking at Madison Square Garden on Friday night,’ declines to comment on Taylor Swift wedding
By Jake Offenhartz, Kimberlee Kruesi and The Associated PressJuly 2, 2026
7 hours ago
usa
North AmericaWorld Cup
The World Cup is a smash but America still isn’t a soccer country, poll suggests
By Linley Sanders and The Associated PressJuly 2, 2026
7 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
18 hours ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
6 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.