• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Amazon just revealed a booming ad business, helping to send its shares skyrocketing

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
February 3, 2022, 8:00 PM ET

Investors showed faith in Amazon on Thursday despite the online retail giant posting lukewarm financial results for its latest quarter.

Amazon’s sales grew 9% year-over-year to $137.4 billion for its fourth quarter, roughly in line with analyst expectations of $137.6 billion. Additionally, the company forecast revenue of $112 billion to $117 billion in the upcoming quarter, short of the $120 billion that analysts had projected. 

As Amazon chief financial officer Brian Olsavsky explained during a call with analysts, the pandemic—with its supply chain issues and labor supply problems—has challenged the company.

And yet, Amazon’s shares soared 14% in after-hours trading on Thursday to $3,175, a sign that investors believe the company will soon do better. Olsavsky helped give that impression by telling analysts that while “all our teams are all battling Omicron right now,” executives “do see the sun coming out” over the next few quarters.

Amazon has several fast-growing business units that are giving investors hope. For the first time, the company broke out financial details about its online ad business, in which quarterly sales grew 32% year-over-year to $9.7 billion. Amazon’s online ad business is dwarfed by only Google-parent Alphabet and Facebook-parent Meta.

Meanwhile, sales in the Amazon Web Services cloud computing business rose 40% year-over-year to $17.8 billion and continues to be a market leader.

And, Amazon announced a $20 price hike for its annual Prime subscription service, which will help with revenue growth starting in the current quarter.   

The investor reaction to Amazon’s results was in sharp contrast to that of Meta, which reported financial results on Wednesday. Meta CEO Mark Zuckerberg failed to convince investors that his social media giant’s stagnant user growth would soon accelerate or that its core online ad business, impacted by Apple’s privacy changes, would soon recover.

Zuckerberg talked up the potential of a yet-to-be developed metaverse—a virtual world where people can interact,—on which his company spent $10 billion last year. Meta is unlikely to make money anytime soon from the metaverse because virtual reality adoption still remains sluggish.

Amazon’s rising cloud and online ad businesses, however, are something investors are more eager to rally behind.  

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Artemis II astronauts are more than halfway to the moon as they seek to break a distance record for humans set by Apollo 13
InnovationNASA
Artemis II astronauts are more than halfway to the moon as they seek to break a distance record for humans set by Apollo 13
By Marcia Dunn and The Associated PressApril 4, 2026
16 hours ago
3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn’t totally crazy
Startups & VentureOpenAI
3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn’t totally crazy
By Alyson ShontellApril 4, 2026
17 hours ago
matt
CommentaryMarkets
The AI gold rush is real — but great companies don’t need to mine it
By Matt WitheilerApril 4, 2026
19 hours ago
Microsoft just turned 51. Here’s a look at an iconic 1978 photo of its first employees and where they are now
Big TechMicrosoft
Microsoft just turned 51. Here’s a look at an iconic 1978 photo of its first employees and where they are now
By Marco Quiroz-GutierrezApril 4, 2026
20 hours ago
alex
AIInfrastructure
AI’s next frontier is the real world
By Alex IsraelApril 4, 2026
22 hours ago
workers
AIdisruption
A Yale economist says AGI won’t automate most jobs—because they’re not worth the trouble
By Nick LichtenbergApril 4, 2026
23 hours ago

Most Popular

The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
North America
The World Cup is supposed to be an economic windfall. But 'you're seeing a number of headwinds' now
By Fortune EditorsApril 4, 2026
19 hours ago
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
2 days ago
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
Personal Finance
College grads in ‘AI-proof’ careers like psychology and education are seeing negative returns on their degrees
By Fortune EditorsApril 4, 2026
20 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
3 days ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
2 days ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.