The auction house had planned the sale of a collection of 104 NFTs, or non-fungible tokens, for up to an estimated $30 million at its New York City location on Wednesday evening. But 25 minutes after the auction was scheduled to begin, the consignor backed out of the sale, tweeting that he decided to “hodl,” or hold on to the digital asset instead.

The anonymous collector who goes by 0x650d on Twitter then posted an aging 2015 Drake meme.

In the crypto world, rug pulls or rugging are when a developer abandons a project after taking an investor’s funds.

The last-minute withdrawal of the collection of blockchain-based pixelated collectibles, otherwise known as CryptoPunks, shocked the Sotheby’s sale room according to the New York Times, and deepened the valley between highbrow art institutions and the cyberpunk culture surrounding blockchain.

What really happened to the sale?

Sotheby’s spokesman Derek Parsons said in a statement on Wednesday night that “the lot was withdrawn prior to the sale following discussions with the consignor.” Other specialists told the New York Times that auction withdrawals typically happen when there are legal concerns or a fear that the reserve price won’t be met.

People in the NFT community are hurt and worried about credibility damage.

Others argue that Sotheby’s wasn’t rugged at all, but instead the collector 0x650d couldn’t clear the minimum reserve so he pulled out to save face.

Farokh.eth tweeted afterward, “It was embarrassing. For all of us in the space.”

On Reddit, user RdudeDdude posted, “It’s annoying to see how ‘successful’ these scammers seem to be. Regardless of whether they will get caught, it’s bad publicity.” User XnoonefromnowhereX quickly retorted, “No one scammed here that I can see. Just a loss of face for Sotheby’s and this guy reinforcing some negative stereotypes about crypto culture.”

Others think this is a time of bubbles imploding.

And others made references to the approaching doomsday and whether or not any of this matters at all.