• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
NewslettersCFO Daily

Crypto exchange Binance.US hires Acorns and PayPal alum as CFO on its path to an IPO

By
Anne Sraders
Anne Sraders
and
Sheryl Estrada
Sheryl Estrada
Down Arrow Button Icon
By
Anne Sraders
Anne Sraders
and
Sheryl Estrada
Sheryl Estrada
Down Arrow Button Icon
July 7, 2022, 6:30 AM ET
BinanceUS's new CFO Jasmine Lee.
BinanceUS's new CFO Jasmine Lee.Courtesy of BinanceUS
Add Fortune on Google for similar content.

Good morning! Finance writer Anne Sraders here. 

In its relatively short life, Binance.US, the U.S. partner to Binance, the world’s largest cryptocurrency exchange by volume, has had some tumultuous turnover in its C-suite. But its CEO Brian Shroder, who joined the roughly three-year old exchange in 2021 and became CEO in October, is rounding out his executive team with a big new hire. 

Binance.US hired Jasmine Lee as the company’s new CFO, as Protocol reported earlier. Lee was previously the COO at micro investing app Acorns, where she was also CFO from 2019 until 2021. Before Acorns, Lee was the CFO and COO of PayPal’s consumer product unit, starting in 2017 (she was at the firm in other roles since 2012). Lee will report to Shroder. 

“We are on a very clear pathway to grow multiple products and services on [the way] to IPO, and we felt that Jasmine was the perfect fit for us on this journey,” Shroder told Fortune. “She’s a go-getter,” he added. 

The appeal for Lee was that “I wanted to be in the crypto and DeFi space and was attracted to the company’s growth potential and unique positioning in the U.S.,” Lee told Fortune via email. 

Lee’s hire comes as the result of a long search for a permanent CFO following a shake-up in the crypto exchange’s C-suite over the past year. First, CEO Brian Brooks abruptly resigned in August from the role after less than four months, and CFO Joshua Sroge was promoted to interim CEO. When Shroder was named CEO in October, Eric Segal stepped into the interim CFO position, while Sroge left the firm. Shroder tells Fortune “we took our time to make sure that we found the right people who can be with us on this journey for multiple years on a pathway of growth” and to the public offering. After personally interviewing “dozens” of candidates, Shroder says Lee fit the bill for what they were looking for: “a unicorn, which is somebody who has tremendous talent, experience in the fintech space, and is a good cultural fit.”

A big reason for Lee’s hire is Binance.US’s plans to go public in “2024 or 2025,” as Shroder told Fortune, something the firm has teased over recent months. Lee will be helping prepare Binance.US for investor scrutiny, building “well-established processes and effective controls for managing business risks,” she said, which will include “professionalizing” Binance.US’s procedures for auditing, accounting, and internal controls, Shroder noted. Binance.US also holds cryptocurrency on its balance sheet, which Lee will be in charge of managing as well. 

But apart from prepping for the IPO, Shroder also prizes Lee’s abilities to operate as a COO: “Obviously we would be a fool if we didn’t take advantage of her other operating expertise and knowledge,” he said, adding that “we will gladly pull her into areas where she can disproportionately add value” (Binance.US doesn’t have a COO).

The new position marks Lee’s first at a fully-fledged crypto company (both Acorns and PayPal offer crypto services to varying degrees). Despite the crash in digital assets over recent months, Lee isn’t worried about joining the space in a crypto winter: “Every industry has its natural cycles of ups and downs,” she said, adding that, “from a long-term perspective, this is a fantastic time to join a strong business with great people in a space that has so much room to grow.”

Shroder also believes Lee’s experience working at companies with similar licensing and regulatory frameworks puts her in a good position for the new job. In recent months, Binance.US has also hired roles including the chief people officer, chief compliance officer, and general counsel. 

Still, the C-suite shakeup comes as the firm is facing regulatory scrutiny and a class action lawsuit against the company and CEO Shroder over its listing and advertising of TerraUSD, the algorithmic stablecoin that imploded in May and accelerated the crash of the broader crypto market. But the Acorns alum isn’t shying away: “Regulatory scrutiny is not uncommon in highly regulated industries like ours, especially with crypto’s ever-evolving regulatory landscape,” Lee said. “I know Binance.US makes it its priority to work closely with regulators to ensure we operate a safe and compliant business.” 

According to Shroder, the company is in a “strong” position amid the recent slump, and plans to leverage Lee’s position as CFO in areas of growth, including M&A (Shroder says they currently have “ongoing” M&A talks with several companies). 

“I feel incredibly lucky to join [Shroder’s] team at such an exciting time to focus on accelerating our growth trajectory and beginning our journey to IPO,” Lee added. She will start in the position on July 11. 

Thanks for having me! Sheryl will be back in your inbox tomorrow. 

Anne Sraders
Twitter: 
@AnneSraders
Email: 
anne.sraders@fortune.com

Big deal

U.S. bank stock returns fell into negative territory in June after May's positive returns, according to a new S&P Global Market Intelligence report. The bank index ended June with a negative return of 12.3%, compared to S&P 500's total negative return of 8.3%, the report found. The top performer last month, Carver Bancorp Inc., dropped to one of the worst-performing stocks in June, posting a negative return of 51%. Meanwhile, Chemung Financial Corp. posted the highest return at 8.7%. 

Courtesy of S&P Global Market Intelligence

Going deeper

The Fortune report, 'Inflation fighting comes first,' shares President Jimmy Carter’s former Treasury secretary, W. Michael Blumenthal thoughts on the similarities between today’s U.S. economy and the 1970s economy. Blumenthal has some words of wisdom for President Joe Biden as he navigates the months ahead.

Leaderboard

Jon Carpenter was promoted from CFO to CEO at Comscore, Inc. (Nasdaq: SCOR), effective July 6. Carpenter has served as the company’s CFO since November 2021. Earlier this year, CEO and executive vice-chairman Bill Livek announced his planned retirement. Carpenter’s experience in the media and measurement industry includes senior operational and financial leadership roles at NBC Universal, Nielsen, and at Publisher’s Clearing House, where he served as that company’s CFO. Carpenter's experience also includes finance leadership roles for Sears Holdings. He began his career with General Electric, where he rose through their leadership development program. 

Dermot McDonogh was named CFO at The Bank of New York Mellon Corporation ("BNY Mellon") (NYSE: BK), effective Feb. 1, 2023. McDonogh will join the company on November 1. Emily Portney will continue serving as CFO through Jan. 31, 2023. Portney will assume a new role leading the company's Treasury Services, Credit Services, and Clearance and Collateral Management businesses. The heads of these businesses will report to Portney on February 1, 2023. McDonogh joins BNY Mellon from Goldman Sachs, where he has worked for over 25 years, most recently as chief operating officer for EMEA and CEO of Goldman Sachs International Bank. Before assuming his current role, he was the firm's international controller. He joined Goldman Sachs in 1994 as a product controller in the finance division.

Overheard

“It’s going to be a bumpy ride, but we’re not really sold on this recession idea.”

—Frederic Neumann, co-head of Asian Economic Research at HSBC, told Bloomberg.

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up to get it delivered free to your inbox.

About the Authors
Anne Sraders
By Anne Sraders
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
LinkedIn iconTwitter icon

Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Anthropic CEO Dario Amodei
AIEye on AI
Anthropic’s Fable model is back. But U.S. AI policy is still a mess
By Jeremy KahnJuly 2, 2026
13 hours ago
From Dow to JPMorgan, these are the most important female exec moves to know
NewslettersMPW Daily
From Dow to JPMorgan, these are the most important female exec moves to know
By Emma HinchliffeJuly 2, 2026
16 hours ago
A test of Anduril's Altius drone.
NewslettersTerm Sheet
Defense tech could be entering its awkward teenage years. Is the boom a bubble?
By Allie GarfinkleJuly 2, 2026
21 hours ago
The true cost of Donald Trump’s $2.2 billion year
NewslettersCEO Daily
The true cost of Donald Trump’s $2.2 billion year
By Diane BradyJuly 2, 2026
22 hours ago
Meta CEO Mark Zuckerberg (left) and CTO Andrew "Boz" Bosworth in Menlo Park, California, on Wednesday, Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta prepares to join the cloud infrastructure fray
By Andrew NuscaJuly 2, 2026
22 hours ago
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
NewslettersCIO Intelligence
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
By John KellJuly 1, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
15 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
1 day ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
17 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
18 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.