• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers

1

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
TechBeijing ByteDance Technology

TikTok-owner ByteDance used news app to push pro-China messages, say ex-employees

Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
July 27, 2022, 8:11 AM ET
ByteDance— TikTok parent company
Several former employees of ByteDance have come forward to claim that while employed fro the company they highlighted pro-China content and censored negative stories about the Chinese government on news aggregator app TopBuzz.Emmanuel Wong—Getty Images

As ByteDance’s TikTok app soars in popularity, there are long-standing worries that China will use one of its widely popular apps to grow its soft power by distributing pro-China messaging in the West.

Now, according to a new report, this may have already happened on ByteDance’s now-defunct U.S. news aggregation app TopBuzz. Several former employees of the ByteDance have come forward to say that while working for the Chinese internet start-up, they were told to highlight pro-China content and censor negative stories about the Chinese government on the TopBuzz app.

ByteDance, the parent company of the popular short video app TikTok, launched TopBuzz in 2015 as an English language version of its massively popular TouTiao app, which uses an algorithm model to generate tailored news feeds for each user. TopBuzz was shut down in June 2020 after failing to captivate the Western market in the way TikTok did.  

Four former employees of ByteDance who worked on the TopBuzz app said the company instructed employees to pin specific pieces of pro-China messaging to the top of feeds on the app, a new report from Buzzfeed News says. Pinned messages would include Panda videos, China travel promotions, and entrepreneurs advising moving start-ups to China.

All four employees who spoke to Buzzfeed said that staff was required to provide evidence to ByteDance that they had upped the content to the top of the page, while others reported they were required to screenshot the live content in TopBuzz and report it to their managers.

The pro-China messages were described as “soft” rather than overtly politicized, according to one of the sources, but the source added, “Let’s be real, this was not something you could say no to. If they don’t do it, somebody’s going to jail.”

ByteDance did not respond to Fortune’s request for comment but adamantly denied claims to Buzzfeed that the TopBuzz app had promoted pro-Chinese news. ByteDance spokesperson Billy Kenny called the accusations “false and ridiculous.”

Pro-China content

In the Buzzfeed report, 15 former ByteDance employees also accused the company of censoring content that was critical of the Chinese government, republishing content from news publishers without their permission, and highlighting sensationalist and inaccurate news to drive engagement.

Ten of the ByteDance employees claimed the content review system in the company would flag reporting on the Chinese government alongside nudity and hate speech, while others alleged coverage of the Hong Kong protests was subject to removal from TopBuzz. Many sources claimed any articles mentioning Chinese President Xi Jinping were removed with content that referenced Winnie the Poo—which has been repeatedly censored in Chinese media for the character’s comparison to Xi.

The employees also alleged that the app would sometimes send out push notifications containing fake news—like false headlines about Alabama Senate candidate Roy Moore winning an election he lost and Yoko Ono having an affair with Hillary Clinton—as the company continuously prioritized engagement and profit over accuracy.

The sources spoke to BuzzFeed on the condition of anonymity, and details were corroborated by other sources and screenshots viewed by the publication.

TikTok Fears

This is one of the first reports accusing TikTok’s parent company of intentionally using one of its apps to disseminate pro-China messages to the U.S., and immediately drew attention from lawmakers and commentators who fear the same could happen in the widely popular TikTok app.

Washington is still reeling from another report, in June, that found that, based on leaked audio from internal TikTok meetings, ByteDance employees in China had “repeatedly accessed nonpublic data about U.S. TikTok users.”

This went against previous statements from TikTok’s U.S. policy chief Michael Beckerman, who testified to the Senate Commerce Committee that there was no “overt” transmission of American users’ data to the Chinese government. He also said “a U.S.-based security team…handles access to user data.”

TikTok responded to the June report, also from Buzzfeed, acknowledging that certain China-based employees can access information from American users, but denied that data goes to the Chinese Communist Party.

ByteDance has also been ramping up its offensive in Washington—increasing its lobbying spend in the U.S. by 130% in the second quarter, with a focus on a key antitrust bill, a funding bill aimed at boosting competitiveness with China, online privacy bills, and a defense spending bill.

The fear that the Chinese government could collect vast troves of data has grown as more young people turn to TikTok over any other social media app—nearly half of Gen Z uses TikTok and Instagram for search instead of Google, according to Google’s own data, and kids and teens now spend more time watching TikTok than YouTube, according to data compiled for TechCrunch.

Amidst the rising tensions, a Republican commissioner from the Federal Communications Commission, Brendan Carr, has argued that TikTok should be thrown out of the iPhone and Android app stores in the U.S.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Sophie Mellor
By Sophie Mellor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

US hedge fund manager Bill Ackman, CEO of Pershing Square Capital Management, speaks during the 29th annual Milken Institute Global Conference at the Beverly Hilton in Beverly Hills, California on May 4, 2026.
InvestingMicrosoft
Bill Ackman has been quietly buying Microsoft since February, when AI fears were dragging the stock
By Eva RoytburgMay 15, 2026
4 hours ago
leo
EuropeReligion
Pope Leo warns of ‘spiral of annihilation’ as AI warfare leads to symphony of destruction
By Nicole Winfield, Paolo Santalucia and The Associated PressMay 15, 2026
4 hours ago
Americans would rather live near a nuclear power plant than a data center—by a lot
AIData centers
Americans would rather live near a nuclear power plant than a data center—by a lot
By Catherina GioinoMay 15, 2026
5 hours ago
Cisco’s AI orders forecast just hit $9 billion—and the stock surged
AICFO Daily
Cisco’s AI orders forecast just hit $9 billion—and the stock surged
By Sheryl EstradaMay 15, 2026
6 hours ago
chase
CommentaryCities
San Francisco has $2 trillion in AI wealth and can’t fix its own city. That’s every city’s problem
By Chase GarbarinoMay 15, 2026
6 hours ago
Andrew Feldman, co-founder of Cerebras
NewslettersTerm Sheet
Cerebras soars almost 70% by market close in a true blockbuster IPO
By Allie GarfinkleMay 15, 2026
6 hours ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
3 days ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
2 days ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
3 days ago
Current price of oil as of May 14, 2026
Personal Finance
Current price of oil as of May 14, 2026
By Joseph HostetlerMay 14, 2026
1 day ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
1 day ago
Steve Jobs used a 'beer test' for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
Success
Steve Jobs used a 'beer test' for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
By Orianna Rosa RoyleMay 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.