• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Successreturn to office

L’Oréal’s in-person workers get a $5 an hour concierge who will fill up their gas tanks and ferry their dogs to day care

By
Jane Thier
Jane Thier
Down Arrow Button Icon
By
Jane Thier
Jane Thier
Down Arrow Button Icon
November 10, 2022, 11:36 AM ET
L’Oréal's West Coast headquarters in El Segundo, Calif.
L’Oréal's West Coast headquarters in El Segundo, Calif.Courtesy of L’Oréal USA
Add Fortune on Google for similar content.

If you’re an employee at L’Oréal’s new West Coast headquarters in El Segundo, Calif., you officially have a butler—because you’re worth it.

Or perhaps more accurately, L’Oréal USA CEO David Greenberg is requiring that you return to the office, at least three days a week (you can pick which days).

The French cosmetics giant, whose subsidiaries include NYX, Kiehl’s, Maybelline, Redken, and La Roche-Posay, knows that most workers are likely unenthused about the three-days-in-the-office mandate. To ease the transition, L’Oréal has gone many extra miles—by giving workers a butler.

For just $5 an hour (a cost the company subsidizes), employees can hire a concierge to help with a range of personal chores, the Los Angeles Times reports: taking their cars to the gas station, picking up their laundry, and ferrying their dogs to and from day care, to name a few. 

That last task may not be necessary, because the El Segundo office—once an aircraft factory—welcomes dogs. 

The concierge perk, which originated in the New York City office, has been part of L’Oreal’s benefits program since 2009. In a post-pandemic office, it ultimately enables workers to remain physically present in the office, unencumbered by the day-to-day responsibilities that would take them away. Even sustenance is taken care of; the office sports a gym, restaurant, juice café, and coffee bar that occasionally serves alcohol. Plus, there’s an on-site store selling beauty products and personal care items. 

L’Oréal USA’s CEO, like many Fortune 500 executives, is a firm proponent of in-person work. “We’re in an industry that’s very much people-driven,” Greenberg told the L.A. Times. “[There is] necessary engagement, creativity, sharing, and learning from each other.”

The brand puts “a high degree of importance” on its culture, he went on, which is why he believes it’s remained an industry leader for over a century. “Culture comes from people. It’s part of the recipe.”

The other side of the culture shift

While many companies share Greenberg’s sentiments, few have joined him in actually providing the perks to employees that would make coming into the office a genuinely useful and practical experience. 

Large firms like Meta, Salesforce, Google, and Goldman Sachs have even gone the opposite direction, rolling back their perks amid economic uncertainty and a closer return to a normal workplace.

Some of these perks have been mainstays at large companies since before pandemic times. In sharp contrast to L’Oréal, Meta discontinued its own concierge services for complimentary laundry and dry cleaning; it also curtailed the free-meal cutoff time from 6:30 p.m. to 6 p.m.

And Bloomberg removed its longtime free office lunch perk for workers in New York, New Jersey, and California. But some of their workers are still seeing the bright side; one wrote on Glassdoor that Bloomberg’s snack bar is “unrivaled.”

Other perks, now rolled back, were implemented early on in the pandemic to encourage workers to return to the office. In April, Goldman ended its free breakfast and lunch program for New York employees, supplanting it with an increased “out of hours” meal stipend. Then in September it shuttered its free coffee station in the lobby and cut off free daily car rides to and from the office. 

“RIP to another pandemic perk for junior bankers,” a junior Goldman banker told the New York Post after the announcement. “I’m sure the partners still don’t have to pay for their coffee—or anything in their fancy dining hall.”

No matter. “For a number of employers, it seems an impossible and even fruitless task to convince employees, whose commutes are only getting longer and more expensive, that after a year of record productivity during a global pandemic, they need to get up an hour earlier and grind out a commute in exchange for a $10 sandwich,” wrote Fortune’s Paolo Confino last month.

Unless there’s a butler waiting for them, of course.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Jane Thier
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
CommentaryCareers
I know how Gen Z can survive the ‘jobpocalypse’ because I built an AI company — in 2015
By Jeremy FainJuly 1, 2026
3 hours ago
mr
Commentary250 Years of Innovation
America needs 3.8 million manufacturing workers. This CEO has a blueprint to find them
By Mark RayfieldJuly 1, 2026
3 hours ago
Photo: Rocks balancing on driftwood, sea in background.
AIMarkets
Leveraged stock bets are ‘very concentrated in the AI ecosystem,’ Goldman Sachs warns
By Jim EdwardsJuly 1, 2026
4 hours ago
Nike’s earning numbers exceeded Wall Street’s expectations. But CEO Elliott Hill’s next test is the World Cup
RetailNike
Nike’s earning numbers exceeded Wall Street’s expectations. But CEO Elliott Hill’s next test is the World Cup
By Mia OsmonbekovJune 30, 2026
17 hours ago
Young worker at desk
SuccessGen Z
Remote-first fintech giant Revolut is making the office compulsory for new Gen Z grads—and they’ll earn flexibility like their peers after one year
By Emma BurleighJune 30, 2026
21 hours ago
Henry Kravis
SuccessCareers
KKR cofounder once impressed Roy Disney with a habit most analysts skipped—it turned a 1-hour meeting into all-day mentorship: ‘I thought I’d died and gone to heaven’
By Preston ForeJune 30, 2026
22 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
2 days ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
1 day ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.