• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Finance

Goldman Sachs thinks the economy will actually pull off a soft landing—but adds the S&P will stay flat for a whole year

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
January 17, 2023, 1:52 PM ET
Traders work on the floor of the New York Stock Exchange during morning trading on January 17, 2023 in New York City.
Traders work on the floor of the New York Stock Exchange. during morning trading on January 17, 2023 in New York City.Michael M. Santiago—Getty Images

Doomsday forecasts for the U.S. economy have flooded in over the past year amid the Federal Reserve’s battle against inflation. Predictions of an impending “severe recession” from the likes of Elon Musk, or even “another variant of a Great Depression” from New York University economist Nouriel Roubini, have led most Americans to believe a downturn is inevitable this year. 

A number of U.S. bank CEOs, including JPMorgan Chase’s Jamie Dimon and Bank of America’s Brian Moynihan, confirmed their fears about the economy’s future last week as well, arguing in earnings reports that a “mild recession” is likely on the way. But Goldman Sachs is still forecasting a “soft landing” in the U.S.—whereby inflation is tamed without sparking a recession. Even with the Fed’s aggressive interest rate hikes raising borrowing costs for consumers and businesses, Goldman believes the economy is strong enough to continue growing.

But the investment bank’s chief U.S. equity strategist, David Kostin, said in a note to clients on Monday that a “soft landing” doesn’t mean investors should flock back to the stock market. Kostin argues the S&P 500 will end 2023 at 4,000, having made no progress at all from the start of the year. And he warned that the path to get there, even without a recession, will take the blue-chip index down another 10% to 3,600 in the first quarter. 

After a “lackluster” fourth-quarter earnings season, the “trend of weakening corporate profitability” will continue next year due to high interest rates and falling profit margins, according to Kostin. And if a recession does come, stocks have a long way to fall.

“In a hard landing, [the] S&P 500 could fall by 34% to 3,150,” Kostin wrote, noting that “S&P 500 peak-to-trough declines average 30% during recessions.”

An out of consensus call

Goldman Sachs’ chief economist, Jan Hatzius, explained his “out of consensus forecast” for a “soft landing” this year in an interview with the Atlantic Council last week, arguing that U.S. GDP will rise 1% in 2023 for a few key reasons.

First, he noted that inflation expectations—or how much consumers’ expect prices to rise—remain “well anchored,” which means overall inflation should continue to slow in the coming months. In previous periods of high inflation, consumers’ fears that prices would continue to rise led them to demand higher wages, which in turn, kept inflation elevated. Hatzius said that in 1979, public inflation expectations were around 10%, but in January they fell to just 4%, according to the University of Michigan.

Second, Hatzius expects real disposable income—inflation-adjusted after-tax income available for spending—to rise 3% over the next year as inflation falls, which should enable the economy to continue slowly growing. Third, he argued that there will be a few “freebie” sources of disinflation, including fading pandemic-induced supply-chain problems and rent increases, that will offset higher prices for other things.

Finally, Hatzius said the lagged effects of the Fed’s rate hikes that many on Wall Street have warned about are already here, and the economy will be past the worst of the “drag” by the end of the first quarter. Some economists and business leaders argue that only interest rate sensitive sectors like the housing market have truly experienced the effects of the Fed’s rate hikes so far. They say that it takes time for other sectors, like manufacturing, to experience any impact—but not Hatzius.

All of this means that the Wall Street’s consensus forecast for a 65% chance of a recession over the next 12 months is overly pessimistic, he argued.

“We put that number at about 35%,” he said. “Which is not low. It’s definitely two or three times the normal probability in any given year, but obviously lower than the consensus.”

A ‘soft landing’ and ‘hard landing’ portfolio

With so much debate surrounding a potential recession in the U.S., Kostin laid out two example portfolios in his Monday note that could allow investors to prepare for any outcome.

In one portfolio, investors can “hope for the best” with a basket of stocks that should outperform the overall market if the U.S. avoids a recession, including some growth-focused stocks. In another, they can “anticipate the worst” with more defensive stocks. 

Kostin said he prefers sectors that are “insulated” from the risk of fading economic growth and high interest rates, including energy, health care, telecom services, and consumer staples no matter the portfolio. But the focus of his “soft landing” basket is companies with “low valuations and strong balance sheets.” 

On the “soft landing” list are insurance company Old Republic International, consumer goods and safety conglomerate 3M, investment firm Carlyle Group, and even electric carmaker Tesla.

For the “hard landing” portfolio, Kostin said he was focused on finding companies with “strong balance sheets” that paid dividends. Home Depot, Visa, Pfizer, and the tobacco giant Altria all made the list. 

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Kevin Warsh, chairman of the US Federal Reserve nominee for US President Donald Trump, during a Senate Banking, Housing, and Urban Affairs Committee confirmation hearing in Washington, DC, US, on Tuesday, April 21, 2026.
BankingKevin Warsh
Wall Street is keeping a close eye on Kevin Warsh at the Fed. These are the red (and green) flags they’re watching for
By Eleanor PringleMay 17, 2026
54 minutes ago
New NRG Energy CEO leans into growth with ‘bring your own power’ for the AI boom and affordability with ‘virtual power plants’
Energypower
New NRG Energy CEO leans into growth with ‘bring your own power’ for the AI boom and affordability with ‘virtual power plants’
By Jordan BlumMay 17, 2026
2 hours ago
U.S. allows Russia oil sales waiver to expire despite tight market
EnergyOil
U.S. allows Russia oil sales waiver to expire despite tight market
By Jennifer A. Dlouhy and BloombergMay 16, 2026
9 hours ago
Oil markets could be a month away from the moment of truth. Brace for a ‘non-linear’ price spike and panic buying, analysts warn
EnergyOil
Oil markets could be a month away from the moment of truth. Brace for a ‘non-linear’ price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
14 hours ago
lirr
EconomyRailroads
Spring Hamptons traffic nightmare as Long Island Rail Road workers go on strike
By Philip Marcelo, Nick Lichtenberg and The Associated PressMay 16, 2026
19 hours ago
delivery
Retailecommerce
Walmart’s upper hand over Amazon in the $1 trillion e-commerce race: 90% of Americans live within 10 miles of a superstore
By Anne D'Innocenzio and The Associated PressMay 16, 2026
19 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
20 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
11 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
20 hours ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.