• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
NewslettersCEO Daily

Crypto out, tech gone quiet: What we learned from this year’s Super Bowl ads

By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
February 13, 2023, 6:23 AM ET
Updated February 3, 2025, 9:45 AM ET
Patrick Mahomes #15 of the Kansas City Chiefs celebrates after beating the Philadelphia Eagles in Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona.
Patrick Mahomes #15 of the Kansas City Chiefs celebrates after beating the Philadelphia Eagles in Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona. Christian Petersen—Getty Images
Add Fortune on Google for similar content.

Good morning. 

Those of you who watched the Super Bowl last night know it was a great game, with a kind of odd halftime show. But I watch the Super Bowl for the ads. As a media executive, it’s useful to see who’s spending $7 million for 30 seconds of airtime. The ads also offer a window into the business zeitgeist of the moment. 

So what did we learn last night? Well first, crypto is out, after dominating last year. And not just crypto—tech in general was underrepresented. Google pushed its Pixel phone. Workday ran a clever ad with Ozzy Osbourne, Billy Idol, and Joan Jett encouraging people to stop calling their work colleagues “rock stars.” (My personal favorite.) Booking.com featured Melissa McCarthy on holiday. And Uber hosted Sean Combs saying “Diddy don’t do jingles”…but then doing one.

Beyond that, the Super Bowl advertising was pretty standard football stuff: beer, shoes, cars, Pepsi, peanuts, Disney, Doritos, Downy, Dunkin’…oh yes, and avocados. It looks like the biggest payday went to underemployed entertainers (Meghan Trainor, Snoop Dogg, Sarah McLachlan, Nick Jonas, Ludacris) and actors (Maya Rudolph, John Travolta, Bryan Cranston, Paul Rudd, Kevin Hart, Will Ferrell, Ben Stiller, Bradley Cooper, Ben Affleck.) Best of the breed was a Hellman’s commercial with Jon Hamm and Brie Larson co-starring in a sandwich (get it?). Clearly, that mayonnaise had a purpose. 

Congrats to Kansas City for the win. If you want to know what their payday looks like, read here. Too bad for fans in Philly whose cable service was cut by vandals. And if you are wondering how halftime star Rihanna handles work life balance, go here.

More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Recession watch

The European Union will dodge a recession, per the latest forecast from the European Commission, which has the Eurozone economy very slightly growing in the last two quarters. The Commission attributed the surprise development to “the strength of the common response” among EU countries to recent shocks, such as the pandemic and Russia’s full-scale invasion of Ukraine. (Bonus read: European countries have now allocated around $850 billion to dealing with the energy crisis.) Politico

Pay rises

British companies are planning their biggest pay rises in 11 years, though the expected median rise of 5% this year will still be well below inflation. More than half the employers surveyed by the Chartered Institute of Personnel Developments said they were having trouble filling vacancies. Reuters

Andy Jassy

The FT has an interesting piece on Amazon CEO Andy Jassy, and how much he has to do with the fact that the company’s value has nearly halved since his ascension to the throne. Key line: “As Bezos’ hand-picked successor, Jassy has been met with mostly goodwill so far. But if he has a vision for the future, now would the time to spell it out.” Financial Times

AROUND THE WATERCOOLER

U.S. fighter jet downs ‘unidentified’ 4th object in unprecedented wave of shootdowns, by Associated Press

Goldman Sachs CEO David Solomon tells partners he regrets not firing employees sooner after laying off 3,200 last month: FT, by Steve Mollman

Adani halves growth target after attack by short seller Hindenburg, by Bloomberg

Meet the CEOs rejecting the 5 a.m. club and making their sleep pattern work with a high-flying career, by Orianna Rosa Royle

This edition of CEO Daily was edited by David Meyer. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Image of colored bar charts with one being pushed up.
NewslettersEye on AI
AI is minting billion-dollar companies faster than before
By Beatrice NolanJune 30, 2026
18 hours ago
Meet the only Black woman chair of the board in the Fortune 500
NewslettersMPW Daily
Meet the only Black woman chair of the board in the Fortune 500
By Emma HinchliffeJune 30, 2026
19 hours ago
The VCs betting founders need a village, not a blank check
NewslettersTerm Sheet
The VCs betting founders need a village, not a blank check
By Allie GarfinkleJune 30, 2026
24 hours ago
Gulf bond markets extend their rally despite uncertain outlook
NewslettersFortune Gulf Brief
Gulf bond markets extend their rally despite uncertain outlook
By Melissa HancockJune 30, 2026
1 day ago
A close-up view of a woman wearing a striped shirt and jeans, sitting and using a smartphone with one hand in a casual setting.
NewslettersFortune Tech
U.S. Supreme Court limits use of ‘geofence’ warrants
By Andrew NuscaJune 30, 2026
1 day ago
Why Rivian CEO RJ Scaringe wants his EV company to be compared to Apple, not Tesla
NewslettersCEO Daily
Why Rivian CEO RJ Scaringe wants his EV company to be compared to Apple, not Tesla
By Diane BradyJune 30, 2026
1 day ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
2 days ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
23 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.