• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
NewslettersCEO Daily

Crypto out, tech gone quiet: What we learned from this year’s Super Bowl ads

By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
David Meyer
David Meyer
and
Alan Murray
Alan Murray
Down Arrow Button Icon
February 13, 2023, 6:23 AM ET
Updated February 3, 2025, 9:45 AM ET
Patrick Mahomes #15 of the Kansas City Chiefs celebrates after beating the Philadelphia Eagles in Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona.
Patrick Mahomes #15 of the Kansas City Chiefs celebrates after beating the Philadelphia Eagles in Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona. Christian Petersen—Getty Images

Good morning. 

Those of you who watched the Super Bowl last night know it was a great game, with a kind of odd halftime show. But I watch the Super Bowl for the ads. As a media executive, it’s useful to see who’s spending $7 million for 30 seconds of airtime. The ads also offer a window into the business zeitgeist of the moment. 

So what did we learn last night? Well first, crypto is out, after dominating last year. And not just crypto—tech in general was underrepresented. Google pushed its Pixel phone. Workday ran a clever ad with Ozzy Osbourne, Billy Idol, and Joan Jett encouraging people to stop calling their work colleagues “rock stars.” (My personal favorite.) Booking.com featured Melissa McCarthy on holiday. And Uber hosted Sean Combs saying “Diddy don’t do jingles”…but then doing one.

Beyond that, the Super Bowl advertising was pretty standard football stuff: beer, shoes, cars, Pepsi, peanuts, Disney, Doritos, Downy, Dunkin’…oh yes, and avocados. It looks like the biggest payday went to underemployed entertainers (Meghan Trainor, Snoop Dogg, Sarah McLachlan, Nick Jonas, Ludacris) and actors (Maya Rudolph, John Travolta, Bryan Cranston, Paul Rudd, Kevin Hart, Will Ferrell, Ben Stiller, Bradley Cooper, Ben Affleck.) Best of the breed was a Hellman’s commercial with Jon Hamm and Brie Larson co-starring in a sandwich (get it?). Clearly, that mayonnaise had a purpose. 

Congrats to Kansas City for the win. If you want to know what their payday looks like, read here. Too bad for fans in Philly whose cable service was cut by vandals. And if you are wondering how halftime star Rihanna handles work life balance, go here.

More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Recession watch

The European Union will dodge a recession, per the latest forecast from the European Commission, which has the Eurozone economy very slightly growing in the last two quarters. The Commission attributed the surprise development to “the strength of the common response” among EU countries to recent shocks, such as the pandemic and Russia’s full-scale invasion of Ukraine. (Bonus read: European countries have now allocated around $850 billion to dealing with the energy crisis.) Politico

Pay rises

British companies are planning their biggest pay rises in 11 years, though the expected median rise of 5% this year will still be well below inflation. More than half the employers surveyed by the Chartered Institute of Personnel Developments said they were having trouble filling vacancies. Reuters

Andy Jassy

The FT has an interesting piece on Amazon CEO Andy Jassy, and how much he has to do with the fact that the company’s value has nearly halved since his ascension to the throne. Key line: “As Bezos’ hand-picked successor, Jassy has been met with mostly goodwill so far. But if he has a vision for the future, now would the time to spell it out.” Financial Times

AROUND THE WATERCOOLER

U.S. fighter jet downs ‘unidentified’ 4th object in unprecedented wave of shootdowns, by Associated Press

Goldman Sachs CEO David Solomon tells partners he regrets not firing employees sooner after laying off 3,200 last month: FT, by Steve Mollman

Adani halves growth target after attack by short seller Hindenburg, by Bloomberg

Meet the CEOs rejecting the 5 a.m. club and making their sleep pattern work with a high-flying career, by Orianna Rosa Royle

This edition of CEO Daily was edited by David Meyer. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Jenn Hyman reflects on the highs and lows of running Rent the Runway for almost two decades
NewslettersMPW Daily
Jenn Hyman reflects on the highs and lows of running Rent the Runway for almost two decades
By Emma HinchliffeMay 15, 2026
2 days ago
Andrew Feldman, co-founder of Cerebras
NewslettersTerm Sheet
Cerebras soars almost 70% by market close in a true blockbuster IPO
By Allie GarfinkleMay 15, 2026
2 days ago
OpenAI CEO Sam Altman (left) and Apple CEO Tim Cook in Washington, D.C., on Sept. 4, 2025. (Photo: Will Oliver/EPA/Bloomberg/Getty Images)
NewslettersFortune Tech
OpenAI may take legal action against Apple over Siri’s ChatGPT integration
By Andrew NuscaMay 15, 2026
2 days ago
State Farm CEO is betting big on AI—and contemplating the company’s future in California
NewslettersCEO Daily
State Farm CEO is betting big on AI—and contemplating the company’s future in California
By Diane BradyMay 15, 2026
2 days ago
The AI boom sidelined sustainability. Two researchers want to change that
NewslettersEye on AI
The AI boom sidelined sustainability. Two researchers want to change that
By Sharon GoldmanMay 14, 2026
3 days ago
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
NewslettersMPW Daily
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
By Sydney LakeMay 14, 2026
3 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
17 hours ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
8 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
21 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
4 days ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
4 days ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.