• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
LifestyleBox office

‘Cocaine Bear’ has big opening weekend after made-to-go-viral trailer rampages through social media

By
Jake Coyle
Jake Coyle
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Jake Coyle
Jake Coyle
and
The Associated Press
The Associated Press
Down Arrow Button Icon
February 26, 2023, 5:06 PM ET
A scene from "Cocaine Bear," directed by Elizabeth Banks.
A scene from "Cocaine Bear," directed by Elizabeth Banks. Universal Pictures via AP
Add Fortune on Google for similar content.

 The gonzo R-rated horror comedy “Cocaine Bear” sniffed up $23.1 million in its opening weekend, according to studio estimates Sunday, while Marvel’s “Ant-Man and the Wasp: Quantumania” shrank unusually quickly in its second weekend.

“Quantumania” was still No. 1 with an estimated $32.2 million in ticket sales in U.S. and Canadian theaters. But the “Ant-Man” sequel, hit with some of the worst reviews and audience scores of the Marvel Cinematic Universe, dropped a steep 69.7% in its second weekend. That’s the worst decline for an MCU film, falling faster than “Black Widow” (67.8%), a pandemic release that debuted simultaneously in homes.

Instead, Universal Pictures’ “Cocaine Bear” rampaged through multiplexes, scoring notably above expectations. Made for about $35 million and directed by Elizabeth Banks, “Cocaine Bear” stirred up plenty of buzz just from its title and its made-to-go-viral trailer.

“Cocaine Bear,” scripted by Jimmy Warden and produced by Phil Lord and Christopher Miller (“Spider-Man: Into the Spider-verse,” “The Lego Movie”), managed to turn a bizarre true-life tale into a tongue-in-cheek box office hit. It’s based on the real story of a 175-pound (79-kilogram) black bear who died in the Georgia mountains in 1985 after eating from a duffle bag of cocaine that had fallen from a smuggler’s plane. (The smuggler, a former Kentucky narcotics investigator, parachuted to his death in Tennessee.)

The trailer for “Cocaine Bear,” which played ahead of the Super Bowl, was watched globally by more than 90 million, Universal said, and caught fire on social media. But transferring can-you-believe-that’s-a-real-movie buzz to the box office doesn’t always work. “Snakes on a Plane,” a movie many compared to “Cocaine Bear,” opened with $13.9 million in 2006.

“Audiences discovered this very outrageous, hysterical comedy that our director Elizabeth Banks delivered,” said Jim Orr, Universal distribution chief. “The film absolutely delivers on its preposterous premise. People wanted to come out and have a good time at the theater.”

“Cocaine Bear” managed to overperform despite mixed reviews from critics and a “B-” CinemaScore from audiences. Ticket buyers were 59% male, and 63% were aged 18-34. It added $5.3 million overseas. “Quantumania” is more easily outpacing “Cocaine Bear” internationally, where it added $46.4 million over the weekend.

In just about the epitome of counterprogramming to “Cocaine Bear,” Lionsgate’s “Jesus Revolution” also debuted strongly. The film, likewise inspired by a true story, stars Kelsey Grammer as a California minister and Joel Courtney as youth minister, and dramatizes the movement of Christian hippies in the late ’60s and early ’70s. It launched with $15.5 million over the weekend and in advance screenings. Produced by the Kingdom Story Company, “Jesus Revolution” proved popular with Christian audiences, and early surpassed expectations. It earned an A+ CinemaScore.

Next week should see a new champ at the box office, with the release of Michael B. Jordan’s “Creed III.”

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be released Monday.

1. “Ant-Man and the Wasp: Quantumania,” $32.2 million

2. “Cocaine Bear,” $23.1 million.

3. “Jesus Revolution,” $15.5 million.

4. “Avatar: The Way of Water,” $4.7 million.

5. “Puss in Boots: The Last Wish,” $4.1 million.

6. “Magic Mike’s Last Dance,” $3 million.

7. “Knock at the Cabin,” $1.9 million.

8. “80 for Brady,” $1.8 million.

9. “Missing,” $1 million.

10. “A Man Called Otto,” $850,000.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Authors
By Jake Coyle
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

ts
Arts & EntertainmentNew York
Taylor Swift, Travis Kelce donate $26 million to charities ahead of rumored Madison Square Garden wedding
By Kimberlee Kruesi and The Associated PressJuly 2, 2026
4 minutes ago
ts
Arts & EntertainmentNew York
NYPD confirms ‘an event that we are tracking at Madison Square Garden on Friday night,’ declines to comment on Taylor Swift wedding
By Jake Offenhartz, Kimberlee Kruesi and The Associated PressJuly 2, 2026
12 minutes ago
usa
North AmericaWorld Cup
The World Cup is a smash but America still isn’t a soccer country, poll suggests
By Linley Sanders and The Associated PressJuly 2, 2026
18 minutes ago
Mark Zuckerberg, wearing a white shirt, smiles. He is standing in front of a crowd.
SuccessMark Zuckerberg
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the ‘highest-quality beef in the world’ on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
60 minutes ago
A man shaves wood pieces from a block.
EconomyRetirement
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 hours ago
The Best Compact Ellipticals of 2026: Tested by Fitness Fanatics
HealthDietary Supplements
The Best Compact Ellipticals of 2026: Tested by Fitness Fanatics
By Emily PharesJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.