Where were you when you first heard Silicon Valley Bank was on the brink of collapse? If you’re in any type of financial leadership position, I’m sure you clearly remember. 

When word started spreading on March 9 about a bank run at SVB, “a lot of treasurers and CFOs were saying, ‘Hey, what do I do if I’m exposed here, and is this going to be contagious?'” says Russ Porter, CFO of the Institute of Management Accountants (IMA). “One person even received a call and was warned to ‘get out of the banking system because it’s going to be catastrophic,’” Porter recalls. “But I don’t know any company today that can ‘get out of the banking system,’ unless you have a very large vault where you can stick large amounts of cash.”

But by March 13, “after we knew Fed was going to step in to backstop [SVB and Signature Bank], that’s when people got out of panic mode and started getting into, ‘What’s our risk?’” he explains. CFOs began facing difficult questions from stakeholders and boards, even if their company was not directly impacted, Porter says. 

“I’m not just hearing that from financial professionals,” Porter says. “I had a scheduled meeting with committees of my board yesterday, and today, and they gently asked, ‘Can you comment on this and its impact on our organization?’” he explains. “‘What’s our exposure? And how do we manage our risk of overexposure to any of our business partners?’” 

Porter continues, “Those kinds of conversations are happening in boardrooms around the country, and will be going on for the next couple of weeks.” A key question that most CFOs are going to be asked is: “We know you have a game plan, but how is it affected by this?” Porter says. Most CFOs should know what the risks are, but need to communicate it effectively to the board, he says.

Before becoming CFO at IMA (a professional organization of accountants) in 2021, Porter held several leadership roles as a 30-year member of IBM’s finance team. He named three takeaways for CFOs from SVB’s collapse:

– “You need to be proactive in thinking about and having game plans for the key risks of your organization,” Porter says. “And CFOs should be creative in making sure that they’re thinking about those risks from a number of different perspectives.”

– “Generally, overconcentration in one segment of the market or one segment of a business partner relationship increases the level of risk,” Porter says. “Having mitigation strategies is definitely a wise idea. And in this case, it’s diversification.” Some companies had every dollar in SVB. Meanwhile, other companies knew to diversify banking with SVB and several other banks, he says. 

– “There’s a high value in experienced, trained, capable staff,” Porter says. “CFOs need the right people in the right place to be prepared to act when circumstances may become difficult,” especially in areas like FP&A, he says. “That’s a key part of what we do,” Porter explains. “We try to make sure that financial professionals have the skills, knowledge, expertise, and training to be able to understand and respond to those kinds of situations.” He advises CFOs to continue to invest in the professional development of existing staff, and identify talent gaps. “Unfortunately, very often education and training are the first things cut when business gets hard,” Porter says. 

Another lesson of the SVB collapse is, “it’s not just about banking relationships,” he says. “One of the elements of risk management is understanding your concentration risk with any of your supply chain or business partners.”

That should hopefully help to keep CFOs out of the hot seat. 

Sheryl Estrada
sheryl.estrada@fortune.com

Big deal

In February, deal volume among North American media and telecom companies fell 36.0% year over year to 89 transactions, a new data analysis by S&P Global Market Intelligence found. This also represents a sequential decline of 25.8% from the 120 deals announced in January. Aggregate transaction value in the sector plunged to $183.5 million from $11.16 billion in February 2022, when 139 deals were announced, according to the report.

Going deeper

"Managing External Contributors in Workforce Ecosystems," a report in the MIT Sloan Management Review, is a case study on Cisco, a multinational tech giant. The company's efforts yield "several insights about how companies can better manage a large contingent workforce within their workforce ecosystem and improve value creation in the pursuit of their strategic goals and objectives," according to the report.

Leaderboard

Peter L. Donato was named CFO at Zomedica Corp. (NYSE American: ZOM), a veterinary health company, effective March 16. Donato brings over 30 years of public and private company experience. Before joining Zomedica, Donato had a consulting practice specializing in public company readiness and was the CFO of Standard Bariatrics, a surgical company. It was acquired by Teleflex in September of 2022. He has experience with initial public offerings, business development, and capital fundraising.

Greg Weitzel was promoted to CFO at Mativ Holdings, Inc. (NYSE: MATV), a specialty materials provider, effective April 2. Weitzel will succeed Andrew Wamser, who will depart the company on April 1. Weitzel has served as Mativ’s vice president of financial planning and analysis since the creation of the company in July 2022 from the merger of Neenah, Inc. and SWM International. Since 2013, he has held senior finance roles with Neenah, Inc. and before that with Georgia-Pacific Corporation, including leading the company’s FP&A organization and holding business unit finance supply chain leadership roles.

Overheard

“Credit Suisse and the U.S. regional bank situation raises concern about what we don’t know. We have been spending time over the weekend to consider possible scenarios, outcomes, and second- and third-order implications from these outcomes. And the unknown unknowns.”

—Trevor Bateman, head of investment-grade credit research at CIBC Asset Management, told Bloomberg.