• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

An hour in the Oval Office with President Trump.

SuccessTicketmaster

Ticketmaster is hiring a director of social media after the Taylor Swift debacle—and the ideal candidate has to be ‘brave and resilient’ 

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
March 21, 2023, 7:54 AM ET
Taylor Swift on stage for her The Eras Tour
Ticketmaster was dragged in front of a Senate hearing over the chaos Taylor Swift fans faced when trying to secure tickets.Kevin Mazur/Getty Images for TAS Rights Management

Ticketmaster has found itself under a great deal of scrutiny over the past six months—from the highest level of American politics to its customers—for failures in its ticketing system. And now it’s looking for someone to face the music on its social media channels.

Taylor Swift fans faced chaos when trying to get their hands on a pass for the singer’s Eras Tour, which was announced last November. A series of issues from site crashes to cancellations of general sales lead to a senate hearing in February 2023.

The likes of Alexandria Ocasio-Cortez made calls to “break up” Ticketmaster and its parent group Live Nation, saying the group is a monopoly with too much power over the entertainment ticket industry.

Now, Ticketmaster wants a new director of social media to weather such storms in the future and improve communication with customers.

In a job posting to LinkedIn, Ticketmaster said the ideal candidate would—perhaps unsurprisingly—need to be “resilient.” The posting continues that the behavioral skills needed for the job also include bravery and the ability to “think big, framing designs in the context of the broader fan experience, and [be] comfortable diving deep into the details.”

The basics of the job cover strategy, team management, creative process management, and working with external parties to ensure campaigns are rolled out smoothly.

The person Ticketmaster is looking for needs to be “fan-centric” with an understanding of “how to speak to fans.” The candidate will also need to enjoy working in a “fast-paced and ever-changing environment,” with at least 10 years of experience in social media or influencing to draw from.

The new hire will be paid six figures to take up the post on the front line, communicating with fans from the announcement of new events through dealing with complaints at the other end. The salary range for the role is anywhere between $140,000 and $175,000.

However, the employer is keen to add that this figure could vary depending on where the candidate is based as well as education, experience, expected quality and quantity of work, travel, and pay alignment with other colleagues.

Ticketmaster describes itself on LinkedIn as giving “millions of fans—worldwide—fair and easy access to the biggest and best in live entertainment.” Its values, it says, comprise reliability, teamwork, belonging, and integrity, adding: “If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.”

Ticketmaster did not respond when approached by Fortune for comment.

Fury from The Cure

Another criticism of Ticketmaster is its hidden fees, which have incurred the wrath of President Biden.

Artists are similarly trying to find loopholes to expensive tickets, with The Cure keeping their prices deliberately low to make their gigs more accessible. The band, known for hits such as “Friday I’m in Love” and “Just Like Heaven,” tried to avoid ticket scalping by selling seats for as little as $20 and limiting sales to verified fans. After tickets for the U.S. tour went on sale Wednesday, some fans reported paying more in fees than for their seats.

Ticketmaster’s social media team had to scramble a response to frontman Robert Smith, who said he was “sickened” by the “fees debacle.” The singer secured a refund for fans following a discussion with the platform, and further money was returned to those who purchased tickets through Ticketmaster’s Face Value Exchange platform.

The Cure Face Value Exchange for OVER ONE THOUSAND DOLLARS PLUS FEES???!!! #TheCure #Ticketmaster #TicketSales #EventSales #Scalping pic.twitter.com/eeyGjYbPSF

— THE CURE FOREVER (@TheCureForever_) March 17, 2023

The service is meant to see fans swapping tickets at the original price; however, some buyers reported asking prices of more than $1,000. Ticketmaster responded on Twitter: “Refunds are in progress to fans for any costs over original ticket price. We stand with the band on their decision to use a Face Value Exchange and it will be enforced on our marketplace.”

Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Solo founders are using AI to do the work of entire teams—but going it alone has limits
AIEntrepreneurs
Solo founders are using AI to do the work of entire teams—but going it alone has limits
By Beatrice NolanMay 18, 2026
5 hours ago
shyam
CommentaryHealth
World Economic Forum: women’s health gets only 20% of R&D funding. We must seize this $1 trillion opportunity
By Shyam BishenMay 18, 2026
9 hours ago
Stressed job seeker
SuccessGen Z
Gen Z is right about the job hunt—it really is worse than it was for millennials, with nearly 60% of fresh-faced grads frozen out of the workforce
By Emma BurleighMay 17, 2026
1 day ago
‘No one was coming to save me’: How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn’t fix
Successreese witherspoon
‘No one was coming to save me’: How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn’t fix
By Sydney LakeMay 17, 2026
1 day ago
Despite degrees being slammed as ‘useless’ by Gen Z, data shows graduates have had the lowest unemployment rate of anyone for the last 20 years
Successunemployment
Despite degrees being slammed as ‘useless’ by Gen Z, data shows graduates have had the lowest unemployment rate of anyone for the last 20 years
By Orianna Rosa RoyleMay 17, 2026
1 day ago
tarot
AICulture
We talked to 12 tarot card readers who are using AI. They split in 2 camps, with big implications for the technology
By Ziv Epstein, Farnaz Jahanbakhsh, Vana Goblot and The ConversationMay 16, 2026
2 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
2 days ago
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
Economy
The top foreign holders of U.S. debt may soon dump Treasury bonds and bring their money back home, potentially spiking borrowing costs
By Jason MaMay 17, 2026
20 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
6 days ago
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
Success
'No one was coming to save me': How Reese Witherspoon built a $900 million company from a problem Hollywood wouldn't fix
By Sydney LakeMay 17, 2026
1 day ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
2 days ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.