• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
TechElon Musk

Elon Musk’s swelling inventories of unsold Tesla cars have Wall Street worried

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
April 3, 2023, 10:22 AM ET
Tesla CEO Elon Musk.
Tesla CEO Elon Musk achieved a fresh quarterly sales record, but he needed to entice customers with hefty price discounts. Even then his stockpile of unsold cars has soared.Marlena Sloss—Bloomberg/Getty Images

Tesla’s record first-quarter vehicle sales belie growing concerns that CEO Elon Musk’s inventory of unsold vehicles is reaching unhealthy dimensions despite the generous use of rebates to move metal.

Shares, which rallied more than 6% on Friday ahead of this weekend’s results, are indicated to open lower as investors are expected to take profit on their recent bullish bets.  

Despite juicing sluggish demand with price cuts the world over, Musk eked out an increase of only 4.3% in deliveries over the final three months of December. The fear is the desire to claim yet another record will come at the cost of its prized margins.

In a worrying sign, excess supply as reported by Tesla hit 13 days’ worth of sales at last quarter’s pace, a two-thirds increase over the year’s end and its highest since the third quarter of 2020 drew to a close.

Independent analysts calculate the level to be north of that official figure.

In the trailing 12 months, Tesla has built more than 78,000 cars than it has delivered to customers.

Musk’s company has repeatedly claimed the gap is due to an increase in cars “in transit” as Tesla transitions away from prioritizing cars slated for export early in the quarter before focusing on domestic demand.

Tesla blamed Q1’s weak Model S and X volumes on this very issue, but the assurances fell on skeptical ears.

“Delivery numbers for X/S are a bit troubling,” wrote Ross Gerber, longtime Tesla bull and CEO of fund manager Gerber Kawasaki. “Even with price cuts they seem to have lost the high-end customers this quarter.”

The disappointment over its tepid Q1 sales gain led to a furious struggle over control of the narrative on social media.

Musk’s own Twitter warriors used his Community Notes feature to prod Reuters into correcting a headline that Q1 deliveries actually fell short of expectations (the news agency uses its own proprietary polling data from data partner Refinitiv that differed from those compiled by Bloomberg).

Tesla is judged differently

As a growth stock that aspires to an average annual volume growth of 50%, a truly staggering figure in the manufacturing industry, it’s important to remember the market judges Tesla’s development differently from that of other incumbent carmakers. 

Instead of the typical focus on year-over-year volume gains—where Musk always impresses thanks to the growing adoption of EVs—investors importantly cast their judgment based on Tesla’s improvement from one quarter to the next.

And here the 4.3% increase over Q4 is lackluster at best when viewed in conjunction with growing inventories and price cuts. 

Bulls argue the first quarter is traditionally weak because of the Chinese Lunar New Year, while sales were hampered because price cuts only began bolstering volumes starting in mid-January. 

Yet when your stock is the eighth most valuable megacap in the world and is worth $650 billion, more than the next seven largest automakers combined, there is precious little leeway for disappointment. 

Tesla enters Q2-23 with 88k inventory vehicles or 16 days of sales.

Higher than recent quarters but still reasonable vs historical supply levels and still significantly below the industry, which is 2-3x this number depending on the manufacturer. pic.twitter.com/cQnIg8qxq4

— James Cat (@TSLAFanMtl) April 3, 2023

“Delivery growth will have to quicken [to] hit Musk’s annual target,” wrote Gene Munster, a managing partner with Deepwater Asset Management and Tesla bull. 

Speculation over Cybervault highlights yearning for new product

Tesla is reaching a size where it struggles to maintain its lofty growth ambitions with its present product range at current list prices. 

Its two new car plants in Germany and Texas recently hit fresh weekly production records and are increasingly absorbing local demand its massive factory in Shanghai once served. 

Effectively they are now competing with Tesla’s highly profitable Chinese operations for customers.

It’s no coincidence then that Tesla’s automotive gross margins—a closely followed metric of earnings power—peaked at 32.9% in the first quarter of 2022, just before the two new sites began pumping out cars.

The problem for Musk is that his carmaker is valued as a growth stock thanks to its prediction that annual sales will increase to 20 million vehicles a year by 2030. 

The math to reach that figure, however, beggars belief: The roughly 1.8 million cars targeted this year would have to soar to 5 million by 2026 before quadrupling just four years later to deliver on his vision. 

No carmaker has come anywhere remotely close to that, let alone using just one brand to do so and selling perhaps just 10 different models—half of which already have been launched with the Model S, X, 3, and Y as well as the recently launched Semi.

Semi production itself is too negligible for Tesla to even bother publishing, with commercial vehicles delivered to customers likely numbering in the dozens rather than hundreds. Meanwhile the Cybertruck’s precise launch date this year remains just as unknown as its precise technical specs or prices. 

Following last month’s disappointing investor day and a coup by rival Volkswagen to steal Tesla’s thunder, the yearning for fresh new products to propel its growth narrative was evident in the wild speculation over the “Cybervault” teased last week. Unveiled in China on Monday, it turned out to be just a new wall box for charging your Tesla. 

Charge your Tesla, Energize your life🌟Cybervault is available now⚡️ pic.twitter.com/nG5iQ2kJjI

— Tesla Asia (@Tesla_Asia) April 3, 2023
Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.
About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Dan Rogers speaking on stage.
AIAsana
Asana was battered by the AI boom. Now it’s betting its future on humans and agents working together.
By Beatrice NolanMay 29, 2026
13 hours ago
Exclusive: Microsoft is building a super app that combines coding, chat, and other Copilot AI tools
AIMicrosoft
Exclusive: Microsoft is building a super app that combines coding, chat, and other Copilot AI tools
By Sebastian HerreraMay 29, 2026
15 hours ago
Claude Mythos shown on a smartphone screen.
AIAnthropic
Anthropic leapfrogs OpenAI with a record $965 billion valuation and says its ‘Mythos’ AI model is coming soon 
By Beatrice NolanMay 29, 2026
15 hours ago
Why Meta hired Dina Powell McCormick
NewslettersMPW Daily
Why Meta hired Dina Powell McCormick
By Ellie AustinMay 29, 2026
15 hours ago
The AI arms race in cybersecurity has started. Most companies aren’t ready
Cryptocyber
The AI arms race in cybersecurity has started. Most companies aren’t ready
By Philip MartinMay 29, 2026
16 hours ago
Kalshi adds perpetual futures for U.S. traders following thumbs-up from key regulator
CryptoBitcoin
Kalshi adds perpetual futures for U.S. traders following thumbs-up from key regulator
By Jack KubinecMay 29, 2026
16 hours ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
9 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
2 days ago
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
Personal Finance
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
By Nick LichtenbergMay 28, 2026
2 days ago
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
AI
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
By Jake AngeloMay 28, 2026
2 days ago
Current price of oil as of May 29, 2026
Personal Finance
Current price of oil as of May 29, 2026
By Joseph HostetlerMay 29, 2026
19 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.