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LeadershipFortune 500

Why fewer founder-CEOs run Fortune 500 companies in 2023

By
Paige McGlauflin
Paige McGlauflin
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By
Paige McGlauflin
Paige McGlauflin
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June 5, 2023, 8:30 AM ET
Mark Zuckerberg, chief executive officer of Facebook Inc. (now Meta), speaks during the remote opening bell ringing cerermony for the opening of trading at the Nasdaq MarketSite on Friday, May 18, 2012. Facebook Inc. started trading that day, following its initial public offering.
Meta CEO Mark Zuckerberg is among the founders still running their companies.Bloomberg / Contributor—Getty Images
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It’s not easy being king. This sentiment is particularly true for Fortune 500 founder-CEOs.

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Just 18 run companies on the 2023 Fortune 500, a drop from 21 last year. In all, six founder-CEOs departed the list this year, and three joined the ranks.

Of the six founder-CEO departures, three were due to revenue declines from fiscal year 2021 to 2022. The minimum revenue to make this year’s list was $7.4 billion, up from $6.4 billion last year. The exits include Zillow Group’s Richard Barton, Coinbase’s Brian Armstrong, and Compass’s Robert Reffkin dropped off the 2023 Fortune 500 list, reporting revenue declines from fiscal year 2021 to 2022.

The other three departing executives stepped down as CEO but retained some connection with their companies. Netflix founder Reed Hastings, Starbucks owner-turned-CEO Howard Schultz, and Opendoor Technologies founder Eric Wu will still serve on their company’s boards. Hastings is Netflix’s executive chairman, and Schultz is Starbucks’ director. Wu resigned as CEO in December 2022, transitioning to president of marketplace at the real estate technology company and retaining a board seat.

Three founder-CEOs made the Fortune 500 list for the first time. South Korean e-commerce company Coupang, which moved its headquarters from Seoul to Seattle in 2022, debuted on the Fortune 500 at No. 195 in 2023. CEO Bom Kim founded the company, dubbed the “Amazon of South Korea,” in 2010. Airbnb and Skechers, led by founders Brian Chesky and Robert Greenberg respectively, are also new entrants on the Fortune 500 this year. Airbnb ranks at No. 450, jumping from No. 528 in 2022, and Skechers at No. 488, from No. 506.

Founder-CEO-led companies represent just 3.6% of the 2023 Fortune 500, down from 4.2% in 2022. Research from Harvard Business School found that under 25% of founder-CEOs still helmed their company when it went public, while a study from the University of North Carolina at Chapel Hill and the University of California, Irvine found that although founder-CEO-led companies had higher valuations at IPO, their retention at the helm added zero value to the company within three years.

That’s mainly because the entrepreneurial skills founders need to build a startup tend not to coincide with those required to lead and scale a larger company, as evidenced by the exits of Peloton cofounder John Foley and Chipotle’s Steve Ells.

Research from Duke University and Harvard Business School found founder-CEOs fare worse as managers than non-founders, and most become entrepreneurs because of the appeal of being their own boss. That discretion often means that founder-CEOs are less likely to adopt formal management processes, such as in hiring or promotions, says Victor Bennett, a professor of entrepreneurship and strategy at the University of Utah’s Eccles School of Business and one of the paper’s coauthors.

But companies face investor pressure to implement such professionalization and more bureaucratic processes as they grow, especially among the Fortune 500. 

“To be a company of that size, you do need to professionalize. I don’t think anyone can keep the functioning of the company that big in their head,” says Bennett. “To delegate to people with the local expertise, or to have these repeatable processes, is really important.”

Founder-CEOs have a unique connection to their companies and feel instabilities at a deeper level from day one, says Amy Buechler, former batch director at Y Combinator. “By the time they go public, [their experience] actually becomes a source of their resilience, and non-founder CEOs don’t have that.” 

Fortune 500 founder-CEOs are undoubtedly examples of this resilience. Their average tenure is nearly three times higher than all Fortune 500 CEOs. Many have engaged in similar professionalization endeavors while retaining their CEO seat, like Meta CEO Mark Zuckerberg, who tapped Sheryl Sandberg as chief operating officer in 2008 until her August 2022 year departure from the company.

Below are Fortune 500 founder-CEOs in 2023:

Mark Zuckerberg 

Company: Meta Platforms

2023 rank: No. 31

Year founded: 2004

Michael Dell

Company: Dell Technologies

2023 rank: No. 34

Year founded: 1984

Elon Musk 

Company: Tesla

2023 rank: No. 50

Year founded: 2003

Richard Fairbank 

Company: Capital One Financial

2023 rank: No. 106

Year founded: 1988

Marc Benioff

Company: Salesforce

2023 rank: No. 133

Year founded: 1999

Jensen Huang 

Company: Nvidia

2023 rank: No. 152

Year founded: 1993

Mark Millett 

Company: Steel Dynamics

2023 rank: No. 176

Year founded: 1993

Bom Kim

Company: Coupang

2023 rank: No. 195

Year founded: 2010

Jack Dorsey 

Company: Block

2023 rank: No. 234

Year founded: 2009

Ernest Garcia III 

Company: Carvana

2023 rank: No. 308

Year founded: 2012

Niraj Shah 

Company: Wayfair

2023 rank: No. 336

Year founded: 2002

Leonard Schleifer 

Company: Regeneron Pharmaceuticals

2023 rank: No. 339

Year founded: 1988

Marc Rowan 

Company: Apollo Global Management

2023 rank: No. 356

Year founded: 1990

Jeffrey Sprecher 

Company: Intercontinental Exchange

2023 rank: No. 401

Year founded: 2000

Stephen Schwarzman 

Company: Blackstone

2023 rank: No. 444

Year founded: 1985

Brian Chesky

Company: Airbnb

2023 rank: No. 450

Year founded: 2007

Jure Sola 

Company: Sanmina

2023 rank: No. 471

Year founded: 1980

Robert Greenberg

Company: Skechers

2023 rank: No. 488

Year founded: 1992

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