• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
FinanceMarkets

Morgan Stanley’s investment chief called 2022’s bear market, and he says stocks are still hibernating—he sees a 14% drop ahead

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
June 12, 2023, 4:20 PM ET
The New York Stock Exchange on June 9, 2023.
The New York Stock Exchange on June 9, 2023.Michael Nagle—Bloomberg/Getty Images
Add Fortune on Google for similar content.

Mike Wilson isn’t afraid to stand out from the crowd in an industry that doesn’t often reward that type of behavior. In late 2021, the Wall Street veteran, who is now Morgan Stanley’s chief investment officer and chief U.S. equity strategist, argued that a bear market was on the way amid the toxic combination of Federal Reserve interest rate hikes and slowing economic growth—which he labeled “fire” and “ice.”

Recommended Video

At the time, the consensus forecast on Wall Street was for the S&P 500 to rise roughly 1% to 4,825 by the end of 2022, but Wilson’s price target was the lowest of his peers at 4,400, with a bear case of below 4,000. The pessimistic prediction turned out to be correct, as the S&P 500 slipped roughly 20% last year to 3,839, earning Wilson top stock strategist honors in an October 2022 survey by Institutional Investor.

But 2023 has been a different story. 

In January, the Morgan Stanley CIO argued that the S&P 500 could drop as low as 3,000 in the first half of the year as corporate earnings growth slowed, before mounting a second half recovery to 3,900. But the index has done pretty much the opposite, rising more than 12% year to date to over 4,300 on the back of slowly fading inflation and enthusiasm for artificial intelligence as a potential driver of future corporate growth. 

Still, even as other investment banks have begun to increase their price targets for the blue-chip index—Goldman Sachs, for example, now sees the S&P 500 ending the year at 4,500, up from 4,000 at the start of the year—Wilson isn’t backing down from his bear market thesis.

“With the S&P 500 rally now crossing the 20% threshold, more are declaring the bear market officially over. We respectfully disagree due to our 2023 earnings forecast,” he wrote in a Monday note. “The bear is still alive.”

Wilson’s base case is for the S&P 500 to drop roughly 3% over the next 12 months to 4,200, but in a bear case scenario, he believes the index could fall to 3,700, or around 14% from current levels. He argues that stocks are in the midst of an “earnings recession” that hasn’t been priced in, and Wall Street’s profit expectations are too robust. 

More than 70% of S&P 500 sectors have forward earnings expectations from Wall Street that are “at least 20% above pre-COVID levels,” Wilson wrote Monday, noting that even Morgan Stanley’s earnings forecast for the overall index, which is seen as bearish on the Street, is “10% above the long-term earnings trend line.”

The key to Wilson’s bearish theory is the idea that falling inflation will lower corporate profits, just as rising inflation helped to increase them in 2021. As Fortune previously reported, businesses were able to pass on rising costs during the pandemic and increase profit margins. But now, with inflation falling and economic growth slowing, we’re entering a natural period of “margin compression.”

“That’s driven by the same things that made the profits go up, coming down,” explained John Leer, chief economist at business intelligence firm Morning Consult. “You’ve got weaker demand, realized and expected; you’ve got slower inflation, realized and expected; and less ability for businesses to pass along elevated costs to consumers.”

Wilson also argued on Monday that higher interest rates are leading the economy into a “boom/bust regime” like what was seen after World War II. He explained that during both WWII and the pandemic, consumers built up excess savings during a period when the supply of goods and services was constrained, causing inflation and the stock market to surge when the economy reopened. Then a period of higher interest rates followed, which ultimately sparked a bear market and a recession in 1948. But before the economy entered that recession, there was a sizable bear market rally that lured in many investors. Wilson fears modern investors are falling into this same trap again.

“After the boom in 1946 following the end of the war, the S&P 500 corrected by 28%, followed by a 24% choppy bear market rally that lasted almost 18 months before succumbing to new lows a year later. Thus far, this appears similar to the current bear market, which corrected 27.5% last year and has now rallied 24% from the intraday lows,” he wrote, arguing more pain is likely ahead for stock market investors.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
50 minutes ago
A man shaves wood pieces from a block.
EconomyRetirement
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
1 hour ago
Best checking accounts for July 2026
Personal Financechecking accounts
Best checking accounts for July 2026
By Glen Luke FlanaganJuly 2, 2026
2 hours ago
h
EconomyJobs
‘More fizzle than sparkle’: June jobs report fails to launch a July 4 firework
By Nick LichtenbergJuly 2, 2026
2 hours ago
Woman taking photo in scenic landscape
Successlifestyle
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
2 hours ago
rn
CommentaryCryptocurrency
Former Iran director at NSC: Crypto legislation is a ticket to sanctions evasion
By Richard NephewJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.