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NewslettersCEO Daily

Fortune’s new Global 500 list shows Europe’s decline, the U.S.’s rise

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Peter Vanham
Peter Vanham
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Nicholas Gordon
Nicholas Gordon
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By
Peter Vanham
Peter Vanham
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Nicholas Gordon
Nicholas Gordon
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August 3, 2023, 5:45 AM ET
Updated August 3, 2023, 6:02 AM ET
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G7 countries besides the U.S. have seen their share of the Global 500 shrink in the past decade. Richard Baker—In Pictures via Getty Images
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Good morning, Peter Vanham here from Lake Geneva, filling in for Alan. 

“Our problem is that life is too good here,” Philippe Leuba, the former Secretary of Economic Development of the Swiss canton of Vaud, told me a few years back, when he spoke at a dinner for visiting businesspeople. His point was that European companies stagnate because they don’t expand beyond their comfort zone.

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He was vindicated this week when the new Fortune Global 500 list showed the number and strength of companies from Europe in decline. The U.S. and China, meanwhile, emerged as the twin engines of the Fortune Global 500. (You can find a great visualization of that new, bipolar reality here.) 

In the past decade, Italy dropped from eight companies on the list to five, France from 31 to 24, and Britain from 26 to 15. Only Germany held steady, inching up from 29 to 30. The Swiss and Dutch, two non-G7 strongholds, dipped from 14 to 11 and 11 to 10, respectively. (Worth noting: The number of companies from Japan plummeted from 62 to 41.)

Why has the U.S. maintained its strength, while companies from most other G7 countries have slipped? Jean-Pascal Tricoire, chairman of Schneider Electric (No. 421), gave two reasons when he spoke to me yesterday from his native France. 

First, he said, the new Fortune Global 500 is “the reality check…of a new world,” in which companies focused on technology and emerging economies have consolidated their global position. While the U.S. and China each saw the rise of Big Tech companies, no European or Japanese tech companies made a similar leap forward. 

The second reason, he indicated, is that many European companies have been blocked from growing at home by domestic and European regulators. “Companies need a domestic market of a large scale to build a presence globally,” he said, “especially in a world where companies from India, China, and U.S. are already big.” 

Schneider itself experienced the heavy hand of regulators two decades back, when it was barred by the European Commission from taking over its French rival Legrand. When Tricoire took over as CEO shortly after that, he said, he was only able to maintain Schneider’s ranking by expanding into foreign markets, growing by a factor of 10 in Asia, and turning the U.S. into Schneider’s largest market.  

“The companies that make it to [the Fortune Global 500] ranking are companies that succeeded to globalize,” Tricoire, who has lived in Hong Kong for over a decade, said. “We are an example of that.” 

More news below.

Peter Vanham
peter.vanham@fortune.com
@petervanham

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This edition was CEO Daily was curated by Nicholas Gordon.

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By Peter VanhamEditorial Director, Leadership
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Peter Vanham is editorial director, leadership, at Fortune.

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Nicholas Gordon
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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