• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

1

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

2

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
SuccessSports

Tennis star Coco Gauff becomes a Gen Z icon for pointing out her millennial opponent was bending the rules, with $3 million at stake: ‘How is this fair?’

Paige Hagy
By
Paige Hagy
Paige Hagy
Down Arrow Button Icon
Paige Hagy
By
Paige Hagy
Paige Hagy
Down Arrow Button Icon
September 1, 2023, 2:47 PM ET
Coco Gauff on the court at the U.S. open, wearing a neon yellow New Balance tank top and skirt.
Coco Gauff competing against Laura Siegemund at the 2023 U.S. Open.Sarah Stier—Getty Images

“Coco Gauff, nothing easy about that match. Describe what it was like to play it,” an interviewer asked the tennis prodigy moments after her first-round victory at the U.S. Open. The 19-year-old paused for a beat before answering with a smirk, “Slow,” causing the crowd to erupt in cheers and applause. 

Recommended Video

Gauff has gone viral on social media after confronting an umpire who turned a blind eye to her 35-year-old German opponent allegedly breaking the rules during their Monday match at the U.S. Open. Everyone from TikTokers to the Obamas are praising the young player for standing up for herself and for her maturity in handling the situation. Others are comparing her treatment to the experience of another tennis legend—23-time Grand Slam winner Serena Williams during a U.S. Open final in 2018.

Gauff stormed up to the chair umpire after she served and her opponent, Laura Siegemund, threw her hands up, claiming she wasn’t ready.

“She’s never ready when I’m serving. She went over the clock, like, four times. You gave her time violation once. How is this fair?” Gauff argued to the umpire in the third set of the match. 

Not only was her opponent unready for Gauff’s serves multiple times, but Siegemund repeatedly exceeded the 25 seconds players have to serve the ball and start play. The crowd noticed it too. In a press conference following the match, Gauff said she heard the crowd calling “time” and pointing to their wrists. 

@espn

Coco Gauff expressed her frustration to the chair umpire after she thought her opponent, Laura Siegemund, was slow to get ready for her serves several times. #usopen #tennis #cocogauff

♬ original sound – ESPN

The umpire replied that Gauff was serving too fast. Gauff defended herself, arguing that the ref was taking too long to call the point at the end of a game, cutting into her 25 seconds and making it appear as though she was serving abnormally fast. 

“I’m going a normal speed. Ask any ref here, I go a medium pace speed,” Gauff said, with the crowd cheering her on from the stands. “I don’t care what she’s doing on her serve, but my serve, she has to be ready.” 

An ESPN commentator complimented her, saying, “Well said,” and joked, “As if she didn’t have the crowd on her side enough,” a reference to the already partisan U.S. spectators. 

The aftermath

Later in the match, the umpire penalized Siegemund for two time violations: one for Siegemund’s serve that came after the allotted time and another for her failing to be ready to return on Gauff’s serve. Gauff ultimately won the match 3-6, 6-2, 6-4. 

In her press conference, Siegemund tearfully expressed her frustration with the crowd, who booed her during the match. “As a tennis player, you are a performer. You owe the people… At the end of the day, I go home and I can look at myself and I can say I did a great job, but did I get anything from the people for that?”

“They treated me like I was a cheater,” she added. “They treated me like I was a bad person.”

Some TikTok users speculate that Siegemund’s behavior was on purpose. As an older and more experienced player, Siegemund might have intentionally taken excessive time on serves and returns to frustrate and intimidate her younger opponent.

Gauff said she had no regrets on how she handled the situation, only that her team said she should’ve spoken up sooner. 

“I actually watched the video back when I was taking an ice bath,” Gauff said in the press conference. “Because sometimes you have these emotions, you forget what you said. And I would still say everything that I said in that moment again.”

The Obamas, who attended the match, were impressed too. The former president and his wife met with Gauff after, and praised her for her maturity and standing up for herself, she said.

$3 million at stake

Gauff isn’t new to the professional tennis world—she went pro in 2018 at the age of 14. When she was 15, she beat seven-time Grand Slam winner Venus Williams at Wimbledon. She defeated Williams again the following year, as well as former No. 1–ranked Naomi Osaka, at the 2020 Australian Open. That was the same tournament where Williams’ younger sister, Serena, unexpectedly lost in the first week. 

Gauff is currently ranked No. 6 in the world. Though Gauff and Serena Williams have never gone head-to-head in a professional match, comparisons have been drawn between the two for their unfair treatment by umpires. Williams had a notorious outburst at the 2018 U.S. Open, accusing the umpire, Carlos Ramos, of questioning her integrity and penalizing her more harshly than he would male players.

Amira Rose Davis—a professor at the University of Texas who researches race, gender, sports, and politics—referred to Gauff as Serena Williams’s “heir apparent” in an NPR interview, noting their prominence as Black athletes in a predominantly white sport and viral disputes with referees. 

But despite the comparisons, Gauff said that she’s not trying to follow in Serena Williams’s footsteps. She’s just trying to be “the best version of myself and be the best that I can be,” she told People on Thursday. 

Gauff is a favorite to win the U.S. Open, which has a $3 million prize for the men’s and women’s singles winners. But the prodigy was already making $1 million a year when she was 15, according to Forbes. Gauff has numerous sponsorships, including a sneaker line with New Balance and a collection with racket and tennis equipment brand Head. 

Gauff’s viral performance at the U.S. Open is launching the young player even further into the public eye. ESPN posted a video of the argument on TikTok, which has amassed over 19.9 million views and 2.4 million likes in three days. The comments are overwhelmingly in support of Gauff. 

One user commented, “Am I a tennis fan? No. But am I a Coco fan? Hell yeah baby.”

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Paige Hagy
By Paige Hagy
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Anu Madgavkar, a partner at the McKinsey Global Institute
AIWorkplace Innovation Summit
McKinsey partner says up to 50% of work hours could be transformed within the next 5 years
By Emma BurleighMay 21, 2026
10 hours ago
Jeff Bezos
SuccessWealth
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
11 hours ago
Photo of MacKenzie Scott
SuccessMacKenzie Scott
MacKenzie Scott gave away more than $7 billion last year—but her secretive style got her snubbed from a top donors list
By Sydney LakeMay 21, 2026
12 hours ago
Ex-Facebook exec Sheryl Sandberg tells Gen Z the 10-year career plan is dead thanks to AI:  ‘Don’t script your career when the future is uncertain’
Successcareer
Ex-Facebook exec Sheryl Sandberg tells Gen Z the 10-year career plan is dead thanks to AI:  ‘Don’t script your career when the future is uncertain’
By Orianna Rosa RoyleMay 21, 2026
19 hours ago
elon
SuccessIPOs
SpaceX IPO targets $28.5 trillion total addressable market, mission to ‘make life multiplanetary’ and understand ‘true nature of the universe’
By Nick LichtenbergMay 20, 2026
1 day ago
Elon Musk sits with his fists together, looking up.
Commentaryspace
SpaceX will be worth trillions, but the space station that made it possible is worth even more — if we don’t squander it
By Tejpaul BhatiaMay 20, 2026
1 day ago

Most Popular

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
1 day ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
11 hours ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
Conferences
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.