• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
TechApple

Apple’s new iPhone 15 Pro Max is off to a big start as deliveries for new orders slips to November

By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Mark Gurman
Mark Gurman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
September 15, 2023, 5:39 PM ET
Apple CEO Tim Cook holding an iPhone 15 Pro.
Apple CEO Tim Cook holding an iPhone 15 Pro.David Paul Morris/Bloomberg via Getty Images

Delivery times for the just-unveiled iPhone 15 Pro quickly slipped until November for some configurations, suggesting that demand is strong for the high-end versions of Apple Inc.’s new lineup. 

Recommended Video

Four iPhone 15 models became available for preorder on Friday in more than 40 countries, following their introduction at an event Tuesday. The high-end Pro Max model, which starts at $1,199, quickly saw its promised delivery slip from Sept. 22 to as late as mid-November in the US.

Shipment times for the blue and black iPhone Pro Max models slipped until as late as Oct. 16, while the natural and white models were delayed until Nov. 13. Delays affected all storage capacities of the iPhone 15 Pro Max, a version that features a revamped camera and larger screen. The orders got underway at 5 a.m. in California.

Apple analysts, investors and fans have long used shipment delays to gauge the popularity of a new model. It’s an imprecise science: Supply chain snags, inventory and logistical issues can affect delivery times as much as demand. But Friday’s delays suggest that Apple is seeing healthy uptake for the phones, including in China, where there have been concerns about a backlash.

The iPhone accounts for about 50% of Apple’s sales, and the company is counting on the new model to help reverse a sales slide that’s persisted for three quarters.

China saw shipment times slip until November for all iPhone 15 Pro Max models, while standard iPhone 15 Pro versions have three- to four-week waits. China’s Meituan platform, which taps into a network of Apple resellers, processed $27.5 million worth of iPhone 15 orders alone in the opening 30 minutes of preorders.

Canada is seeing six- to seven-week wait times for the iPhone 15 Pro Max, while Australia, Japan, the UK, India, Canada, France and Germany had delays of as much as eight weeks for the iPhone 15 Pro Max in natural titanium. These lags could continue to grow as preorders are placed.

Buyers of the standard iPhone 15 Pro with a smaller screen also saw delays, affecting all colors in some storage capacities. The wait time for those phones, which start at $999, is as late as Oct. 23 in the US as of Friday afternoon. So far, the only base-level iPhone 15 models seeing delays were the iPhone 15 Plus in pink in all storage capacities, and the pink and green standard iPhone 15s.

The delayed timelines are affecting home deliveries, which means shoppers may have more luck heading to a store. Some of Apple’s about 270 retail locations in the US still had availability sooner for in-store pick up. The iPhone 15 Pro Max in natural titanium appears to be the hottest seller so far, with the most limited remaining availability at stores and online.

The Pro Max starting price is $100 higher than last year, and the clamoring for preorders suggests Apple’s pricing strategy isn’t losing it customers.

When preorders began, many users reported that they were unable to place transactions for several minutes and that Apple’s mobile store app crashed at launch or during the order process. The issues mostly affected customers attempting to trade in an old iPhone or use Apple’s annual upgrade program. That may also suggest that initial demand is strong. 

The iPhone 15 Pro line is a significant update from last year’s models, adding a titanium casing, improved zoom for the camera and a faster processor built on 3-nanometer architecture.

Join our exclusive webinar on May 28, featuring tech leaders from Orange, Mars, Reckitt, and Saint-Gobain. Apply to attend and receive Fortune’s editorial takeaways.
About the Authors
By Mark Gurman
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

malaysia
CybersecuritySocial Media
Malaysia slams ‘grossly offensive, false, menacing and insulting’ TikTok memes about its king
By The Associated PressMay 21, 2026
59 minutes ago
Meta laid off 10% of its workforce as Mark Zuckerberg warns that in the AI race ‘success isn’t a given’
AILayoffs
Meta laid off 10% of its workforce as Mark Zuckerberg warns that in the AI race ‘success isn’t a given’
By Marco Quiroz-GutierrezMay 21, 2026
59 minutes ago
bock
Cybersecurityfraud
Minnesota fraudster at center of $250 million scam, controversial ICE crackdown sentenced to 42 years
By Tim Sullivan and The Associated PressMay 21, 2026
2 hours ago
trump
AIWhite House
Trump says he’s calling off widely anticipated order to rein in AI
By Collin Binkley, Matt O'Brien and The Associated PressMay 21, 2026
2 hours ago
ro khanna
AITech
Ro Khanna blames ‘clueless’ boomers for Gen Z booing AI: They handed over a ‘broken economy’
By Jake AngeloMay 21, 2026
2 hours ago
Boris Cherny is the creator and head of Claude Code at Anthropic
NewslettersEye on AI
Anthropic lands in London as AI-powered coding—and the anxieties around it—go mainstream
By Beatrice NolanMay 21, 2026
2 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
1 day ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
1 day ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
Conferences
A 'proudly autistic' workplace expert says putting neurodivergent employees in a typical office is like dropping a polar bear in Austin, Texas
By Tristan BoveMay 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.