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NewslettersCFO Daily

The longest-tenured woman CEO in the Fortune 500 makes the case for sticking around for 10+ years at a brand you love

Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
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Sheryl Estrada
By
Sheryl Estrada
Sheryl Estrada
Senior Writer and author of CFO Daily
Down Arrow Button Icon
October 11, 2023, 7:10 AM ET
businesswoman speaking onstage
Williams-Sonoma CEO Laura Alber speaks during the Fortune Most Powerful Women Summit in Laguna Niguel, Calif., on Oct. 10, 2023.Kim Utley for Fortune

Good morning.

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I always enjoy listening in on the livestream of what is, in my opinion, the most impressive gathering of women in business anywhere: Fortune‘s Most Powerful Women Summit in Laguna Niguel, Calif.

I was particularly interested in hearing from the longest-tenured female Fortune 500 chief executive, Williams-Sonoma CEO Laura Alber who spoke on stage Tuesday.

“I am, to a fault, loyal,” she said. Alber became chief executive at Williams-Sonoma in 2010. She’s pretty resolute about staying with the company. “I think if you’re super present in what you’re doing, then you’re not always thinking about the next thing, which is counterintuitive to what most people tell you about careers,” Alber explains. “If you give it your all, people notice, and they connect better with you and you get more done. I just try to stay fully immersed in what I do, and that is Williams-Sonoma.”

For more than 20 years, Alber has worked at the retail company founded in 1956 and known for its kitchenware and home furnishings. She’s held various leadership roles, and spearheaded innovation and expansion into new markets, including the introduction of Pottery Barn Kids, Pottery Barn Teen, West Elm, Mark & Graham and Rejuvenation, and most recently, new growth opportunities such as Business-to-Business and Marketplace.

Since Alber took over as Williams-Sonoma’s CEO at just 40 years old in 2010, the company has grown top-line revenue by more than $5 billion. More recently, she’s managed to keep Williams-Sonoma in good health, with its stock up 40% this year, in a turbulent macro environment. Alber is only Williams-Sonoma’s third CEO in 67 years.

Thinking about her longevity, “I feel like I have a lot of resilience,” she said. “It’s been totally worth it. I do think I have the best job ever.”

Oftentimes, people leave a company before problems can be resolved, according to Alber. “There’s a lot of jobs,” she said. “There’s a lot of opportunity out there. But if you’re at a company where the product is fantastic—the opportunities there might be worth staying through some of those tribulations,” she said.

Alber did acknowledge that the longer you stay at a company and move up the ranks, you’ll most likely have different bosses. And managers do have a big influence over an employee’s work experience, research finds. From decades of interviews and data Gallup found that 70% of the variance in team engagement is determined solely by the manager.

Alber also said that “you can’t base your future and your tenure on one individual, a single person.” Earlier in her career before Williams-Sonoma, “I went to a company to work with someone, and they were let go immediately after,” Alber explained. “It was a really bad mistake because I was then stuck at that company.”

It seems the youngest professionals, Gen Zers, may need insight on how they can work toward building a long-term career at a company. A study released last month by ResumeLab is based on a survey of over 1,100 U.S.-based Gen Z workers to examine their work expectations, demands, and habits. Almost all (97%) said that work is part of their identity. And 83% consider themselves job hoppers, one of the reasons—to find environments that align with their values and ambitions.

Alber did point to the value of storytelling about experiences as one way to connect with young professionals. “We tell a lot of stories at Williams-Sonoma…they’re more memorable,” she said. “If you tell a story about starting a business, or a failure, to young women, she’s likely to remember it.”

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Kavita Suthar was named CFO at SpotHero, a parking reservation marketplace. Before SpotHero, Suthar was the CFO at Redbox for more than seven years. She held several roles at Redbox across financial planning and analysis and strategy. Before Redbox, Suthar spent over 10 years at US Cellular across various roles including corporate finance, strategy, and marketing.

Nathan Cook was appointed interim CFO at Presto Automation Inc. (Nasdaq: PRST), an AI and automation solutions provider, effective Oct. 10. Cook is a senior managing director at Teneo Capital LLC, a global advisory firm. Before that, he held the position of senior managing director at EY-Parthenon and managing director at AlixPartners, and has also served as interim CFO for numerous companies during his career.

Big deal

The recently released Bentley-Gallup Business in Society Report found that less than half of U.S. adults (41%) believe businesses should take a public stance on current events, down from 48% in 2022. The data is based on a web survey with 5,458 U.S. adults conducted May 8-15, 2023, using the probability-based Gallup Panel.

Courtesy of Gallup

Going deeper

"‘It was like waking from a nightmare’: Israeli peace advocate who served with former prime minister recounts early morning attack," is a Fortune article by Irina Ivanova and Paolo Confino. It details the conversation between Efrat Duvdevani, general director of the Shimon Peres Center for Peace and Innovation in Tel Aviv, and Fortune CEO Alan Murray during a conversation at the Most Powerful Women summit Tuesday. Speaking from her home in central Israel, Duvdevani described a situation where “nothing is actually safe.” “We’ve had two sirens today,” she said. “And we had to run to the shelter with all of the children and the dogs trembling and everybody in." Duvdevani described the moments early Saturday morning in Israel when Hamas launched a surprise attack killing hundreds and taking dozens of hostages.

Overheard

“There is not an algorithm in the world to tell you the next thing that’s going to actually connect and resonate with people. That’s not what we do. It really is always a creative business. And we are an entertainment company, and I think it’s amazing that we—with great storytelling coupled with, you know, really amazing quality subtitles and dubbing and with easy access and discovery—that sort of combination of those things is really an amazing thing.”

—Netflix’s chief content officer, Bela Bajaria, talked with Fortune on Tuesday during the Most Powerful Women event, about the role of technology and algorithms at the company, emphasizing that creativity, intuition, and storytelling are at the core of the business.

This is the web version of CFO Daily, a newsletter on the trends and individuals shaping corporate finance. Sign up to get CFO Daily delivered free to your inbox.

About the Author
Sheryl Estrada
By Sheryl EstradaSenior Writer and author of CFO Daily
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Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. She also authors CFO Daily.

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