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Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

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TechTesla

Elon Musk is monitoring your yawns and blinks to prevent you from falling asleep at the wheel with Tesla’s Driver Drowsiness Warning

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 18, 2023, 10:57 AM ET
Tesla has added a feature to prevent drowsy driving.
Tesla has added a feature to prevent drowsy driving. New feature is rolling out now.

Tesla owners who are driving while tired could get a wake-up call from their car.

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The automaker has rolled out a new feature called Driver Drowsiness Warning, which alerts drivers who seem to be sleepy with a sounded alert and a notification on the car’s touchscreen. The alert is optional and can be disabled, the company said.

The car will use its cabin-facing camera to monitor drivers for signs of, well, drowsiness, such as yawns and rapid blinks. It will pair those with an analysis of driving behavior before deciding whether to sound the alarm.

The feature will not kick in until the vehicle is moving more than 65 km/h (roughly 40 mph). Further, the car must have been driven for a minimum of 10 minutes and Autopilot can not be engaged.

“If you see this alert, you may consider stopping and resting before continuing,” the company warns. “The alert clears once the patterns of drowsiness have been removed.”

The number of fatalities involving drowsy drivers in 2021, the most recent year available, was 684, or 1.6% of the year’s total fatalities, according to the National Highway Traffic Safety Association. That was an 8.2% increase from 2020’s 632 deaths.

While traffic incidents due to drowsy drivers are hard to pinpoint, the NHTSA estimates that in 2017, 91,000 crashes involved drowsy drivers, injuring an estimated 50,000 people injured and causing nearly 800 deaths. Those most frequently occur between midnight and 6:00 a.m., but also are prevalent in the late afternoon when people experience dips in their circadian rhythm. They generally involve single drivers.

Tesla will not charge owners for the new feature.

Join our exclusive webinar on May 28, featuring tech leaders from Orange, Mars, Reckitt, and Saint-Gobain. Apply to attend and receive Fortune’s editorial takeaways.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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