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Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

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Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
SuccessElon Musk

‘We can beat anybody’: Autoworkers’ union puts anti-union Elon Musk and Tesla in its sights after prevailing against Detroit’s Big 3

By
Josh Eidelson
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November 2, 2023, 7:03 PM ET
Elon Musk, chief executive of Tesla.
Elon Musk, chief executive of Tesla.Tolga Akmen/EPA/Bloomberg via Getty Images

Riding high on historic contract wins against Detroit’s automakers, United Auto Workers President Shawn Fain is confident he can take on Tesla and its anti-union Chief Executive Officer Elon Musk. 

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“We can beat anybody,” Fain said in an interview on Thursday with Bloomberg News. “It’s gonna come down to the people that work for him deciding if they want their fair share… or if they want him to fly himself to outer space at their expense,” he said. “I believe it’s doable.”

Fain said he’s already seeing non-union plants and workers in the US react to the contract and is ready to go after them.

The UAW has before tried to organize the electric-car leader and others. Fain says these efforts failed because of the union’s corruption, coziness with bosses and bad contracts. 

Fain’s predecessors Bob King and Dennis Williams both met with Musk. In 2020, Williams pleaded guilty to embezzlement and racketeering.

The union leader says he sees no reason to get face time with the Tesla CEO. “I don’t know what that would serve,” said Fain. “Maybe we’ll meet at the bargaining table, once we’ve organized.”

Tesla didn’t immediately respond to a request for comment.

Fain expects non-union companies will try to keep the UAW out by raising pay, like Toyota Motor Corp. did this week. The Japanese auto giant this week announced plans to increase the highest wage for most assembly line workers in the US by 9.2%.

That won’t work, Fain says. “Hopefully we get down there, we organize them and they become UAW members — and they can realize the full power of membership and get an even better contract,” he said.

UAW workers get 11% raises as soon as the new contracts are ratified. Over the life of the contract, the automakers agreed to give a 25% wage increase and a restoration in cost-of-living allowance, which takes top pay up 33% over that time, as well as giving new workers a faster progression to the top wage of $42 an hour.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
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