• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
RetailWalmart

Self-checkout technology faces a reckoning just as retailers like Walmart and Target are in the midst of their busiest time of the year

By
Anne D'Innocenzio
Anne D'Innocenzio
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Anne D'Innocenzio
Anne D'Innocenzio
and
The Associated Press
The Associated Press
Down Arrow Button Icon
December 18, 2023, 4:59 AM ET
Miami Hialeah, Florida, Lowe's Home Improvement, hardware store, customer, self-service checkout
Self-checkout faces a reckoning of sorts just as retailers are in the midst of their busiest time of the year. Jeffrey Greenberg/Universal Images Group via Getty Images)

The promise of self-checkout was alluring: Customers could avoid long lines by scanning and bagging their own items, workers could be freed of doing those monotonous tasks themselves and retailers could save on labor costs.

Recommended Video

All that has happened since the rollout of self-checkout but so has this: Customers griping about clunky technology that spits out mysterious error codes, workers having to stand around and monitor both humans and machines, and retailers contending with theft.

“Going to the grocery store used to be simple, and now it’s frustrating,” said Cindy Whittington, 66, of Fairfax, Virginia. “You’re paying more. You’re working harder to pay for merchandise at their store. And it’s become an ordeal to check out. I should get a 5% discount.”

In 2021, self-checkout usage represented 30% of transactions, almost double from 2018, according to a survey of retailers by FMI, an industry group. And 96% of retailers surveyed offer self-checkout.

But the technology is also facing a reckoning amid the critical holiday shopping season. Some retailers are adding restrictions, while others are pulling out completely.

This past fall, Walmart removed self-checkout kiosks in three stores in Albuquerque, New Mexico as part of a location by location approach, but on the whole it is adding more than it is taking away. To reduce wait times, Target is now limiting the number of items to 10 that shoppers can scan in an handful of stores nationwide.

British supermarket chain Booths has been getting rid of its self-checkout at the majority of its stores for the past 18 months in reaction to customer backlash. A year ago, grocery chain Wegmans, citing “losses,” discontinued its self-checkout app that lets shoppers scan and bag items while they shop. However, it continues to offer self-checkout registers at its stores.

Self-checkout, first tested in supermarkets in the late 1980s, gained momentum 20 years ago. But grocers ramped it up even more three years ago to address the pandemic-induced severe labor shortages.

The Bureau of Labor Statistics says technological advances such as self-checkout and online sales have been the main driver in the declining number of cashier jobs, although there are no precise estimates on how many cashiers have been replaced by self-checkout. According to Labor Department data, there are about 1.2 million people currently working as cashiers, compared to 1.4 million in 2019 and the BLS expects the number to fall by another 10% over the next decade.

“We are at an inflection point where if Americans are willing to do this and show an interest, then stores will probably expand it because they want to slash that labor cost,” said Christopher Andrews, associate professor and chair of sociology at Drew University and author of “The Overworked Consumer: Self-Checkouts, Supermarkets and the Do-It-Yourself Economy.” “But right now they’re just seeing downside. They’re seeing frustrated customers. They’re seeing increased costs and shoplifting.”

Theft is indeed an issue. Andrews said a technology that relies on shoppers to do their own scanning and punch in product quantities tempts even law abiding citizens to be dishonest. It’s easy to just scan every other item or punch in codes for a cheaper item. Shoppers could also make honest mistakes, leading to losses for stores.

John Catsimatidis, chairman and CEO of Red Apple Group, owner of Gristedes and D’Agostino’s food stores in New York City, said he has no interest in self-checkout because of theft.

“Anybody who does it might as well hit your head over with a pipe,” he said.

Still, self-checkout isn’t going away, especially with still stubborn labor shortages. And plenty of people love it.

Ellen Wulfhorst, 65, said using self-checkout brings back her childhood when she played with a toy register.

“There’s something childish and fun about it,” Wulfhorst said. “I get a big kick out of sliding the product across the reader, and it goes beep. There’s a certain satisfaction to it.”

For Robin Wissmann Doherty of South Salem, New York, who has a progressive neurodegenerative disease and uses a walker, self-checkout makes her shopping experience easier.

The 67-year-old said she likes to shop at Stop & Shop because it has a “scan and go” technology that allows her to scan her items with a device as she shops and then tallies up her bill. She can either pay at a kiosk or at a manned register.

“The laser gun works for disabled people,” she said.

Stew Leonard Jr., president and CEO of Stew Leonard’s, a supermarket chain that operates stores in Connecticut, New York and New Jersey, said 25% of its customers use self-service. That number could be up to 50% in the next few years. He noted one-third of its registers are unmanned, but he’s in a “holding pattern” and is thinking of limiting the number of items to be scanned.

Retailers have been adding cameras or sensors at kiosks to monitor shoppers.

Kroger, for example, has deployed artificial intelligence technology at a majority of stores that triggers alerts when something is amiss. For example, if a shopper fails to scan a particular item successfully, the system flags the error on the screen and prompts the customer to self-correct. If customers are unable to resolve the issue themselves, a light above the self-checkout blinks to attract workers’ attention.

There have been inroads for more advanced technology.

Amazon’s “just walkout technology” is in more than 70 Amazon-owned stores and more than 100 third-party retailers across the U.S., including airports. It uses sophisticated cameras and allows shoppers to check in with Amazon’s app on their phones and then walk out without having to check out. Japanese fashion retailer Uniqlo has RFID chips embedded in price tags to power a self-checkout system at its Fifth Avenue store in Manhattan, as part of a widescale rollout at its stores. Customers place their items in bins at self-service stations and pay — without having to scan items.

Still, for some workers who were supposed to be liberated from the monotonous task of ringing up customers, the tedium just comes in a different form.

Bernadette Christian, 59, a worker at Giant Food in Clinton, Maryland, mans six self-service stations at once, and she’s afraid to help or confront shoppers who she said have become angrier since the pandemic.

“It would be easy for us to be cashiers, and it would be a lot more safer in today’s world,” she said.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Anne D'Innocenzio
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

delivery
Retailecommerce
Walmart’s upper hand over Amazon in the $1 trillion e-commerce race: 90% of Americans live within 10 miles of a superstore
By Anne D'Innocenzio and The Associated PressMay 16, 2026
10 hours ago
gamestop
RetailM&A
‘Neither credible or attractive’: eBay slaps down GameStop’s $56 billion takeover bid
By Michelle Chapman and The Associated PressMay 12, 2026
4 days ago
amazon
RetailAmazon
Amazon’s promise of 30-minute delivery collides with memories of Domino’s drivers crashing in the late 1980s
By Anne D'Innocenzio and The Associated PressMay 12, 2026
4 days ago
India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
Asiadiet coke
India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
By Brendan Cosgrove and Morning BrewMay 11, 2026
5 days ago
Content creator Logan Walter
SuccessJobs
This Gen Zer dropped out of college to become an influencer—now he’s a millionaire from selling products like Medicube and Neutrogena on TikTok Shop
By Emma BurleighMay 11, 2026
5 days ago
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
Real Estatebaby boomers
Investors are betting big on senior housing. There’s just one problem—the baby boomers they’re chasing can’t pay the rent
By Sydney LakeMay 9, 2026
8 days ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
12 hours ago
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
3 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
4 days ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
16 hours ago
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisMay 16, 2026
12 hours ago
Current price of oil as of May 15, 2026
Personal Finance
Current price of oil as of May 15, 2026
By Joseph HostetlerMay 15, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.