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Meta stock surges 20% as Mark Zuckerberg’s ‘year of efficiency’ becomes permanent: He plans to ‘keep things lean’ and slow hiring

Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
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Marco Quiroz-Gutierrez
By
Marco Quiroz-Gutierrez
Marco Quiroz-Gutierrez
Reporter
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February 2, 2024, 12:29 PM ET
Mark Zuckerberg speaks during the Meta Connect event in Menlo Park.
Meta CEO Mark Zuckerberg said the company’s “year of efficiency” changes from 2023 will become permanent.David Paul Morris—Bloomberg/Getty Images

Meta CEO Mark Zuckerberg said only the best will be able to work at Meta after seeing good results from his “year of efficiency” in 2023, and investors are already rewarding him for it. 

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The company’s stock was up more than 21% after Meta reported a 25% jump in year-over-year revenue for the fourth quarter on Thursday. Partly fueling that increase may be Zuckerberg’s commitment to a “leaner” operating structure, which he said will be “a permanent part of how we operate going forward.”

A year ago, Zuckerberg announced his year of efficiency, explaining that the company was stopping what had been at that point headcount growth of 20% or 30% every year, after revenue showed negative growth for the first time in 2022. Thousands of layoffs later, the company’s headcount shrank by 22% and Zuckerberg said the company has been able to “execute better and faster.” 

In a possible sign of future stability, or maturity and slower growth depending on who you ask, the company also announced its first cash dividend on Thursday, emulating other tech giants Microsoft and Apple. It also announced a $50 billion share buyback.

Read more: Mark Zuckerberg’s combat sports prompt Meta to warn investors of ‘adverse impact’ if he were to ‘become unavailable for any reason’

As for hiring, Zuckerberg said on Thursday’s earnings call that the company will work through a “recruiting backlog” that has piled up in part owing to previous layoffs, but he added that new hires would be “relatively minimal compared to what we would have done historically.”

Already, the company has removed some layers of its management and has asked some managers to reapply for positions or be fired. 

Zuckerberg said keeping things “lean” is the best thing for the company to do culturally, and that making its efficiency changes permanent will help Meta weather “what is a somewhat unpredictable and volatile period over the next five or 10 years.”

The Meta CEO said the changes will help employees work faster in the near term and improve the company’s performance in the years to come. For now, he’s patting himself on the back.

“Our communities are growing, and our business is back on track,” he said Thursday.

Meta did not immediately respond to a request for comment.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
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