• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
SuccessMillennials

Young adults set an earlier bedtime as they navigate economic fatigue, wellness trends, and a loneliness epidemic

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
February 8, 2024, 2:51 PM ET
Milko—Getty Images
Add Fortune on Google for similar content.

Take one last look at the night owl, because it’s becoming extinct— or at the very least a rare bird. The sun is seemingly setting on the nation’s tradition of the youth going out and staying up late. Americans are trudging through a loneliness epidemic, an economy marked by high inflation, a world rife with socioeconomic turmoil and climate change. It’s enough to make people get a little sleepy. 

Recommended Video

Gen Zers and millennials are tuning into the wellness space and turning in especially early, as the Wall Street Journal’s Rachel Wolfe reports that young adults are going to bed around 9 p.m. Part of what is happening is a greater access to information and lifestyle trends, as health influencers take off on TikTok. But data points to a larger societal change across generations, as the economy and current state of the world impose new living habits.

It might not seem like a tidal-wave-level-change, but it’s a ripple that might represent what is to come. Compared to just one year ago, people of all ages are going to bed earlier and sleeping more. The average bedtime has been bumped from 10:19 last year to 10:09 these days, per data from Sleep Number.

First off, we can’t ignore the pandemic’s role in this society of sleepytime tea bears. Americans slowly started to sleep more throughout the last decade, but once COVID-19 struck they began to snooze more, according to the American Time Use Survey from the Labor Department. The difference becomes especially pronounced when looking at younger and older adults, as respondents aged 25 to 34 went from sleeping 8.52 hours in 2003 to 9.07 hours in 2022. In 2018, these young respondents were sleeping 8.78 hours on average, a number that jumped to 9.04 just two years later. Boomers too are resting more, experiencing the greatest increase in sleep times from 2019 to 2022. 

It’s no coincidence that the people sleeping the most are also the ones most likely to be struck by the rising loneliness epidemic. Post-lockdown, some of Americans’ habits have stuck for both health and sociological reasons. Many report feelings of isolation whether it be because of being immunocompromised, a surge in social anxiety after the pandemic hit, or simply changing preferences. While some report that their introversion has stoked loneliness, others have found that working from home and staying in was more their speed after lockdown lifted. It’s created a new economy controlled by introverts, per Bloomberg’s Allison Schrager.

It might be the economy itself that’s creating the introverts, though. Studies have been cropping up that show that Gen Zers are drinking and going out less than they used to, citing greater awareness of substance abuse and the cost of letting loose as major factors. Less compelled to join a dying drinking culture, it seems as if young adults are simply putting themselves to bed. Madelyn Sugg, 25, told the Journal that she’s saved hundreds of dollars monthly by cutting out her late nights for a nine o’clock bedtime. “I was afraid of that feeling of FOMO or of feeling like I’m not succeeding at building a community, but it’s actually turned out to be an improvement in all these areas,” Sugg explained.

Most susceptible to the volatile economy, many young adults report high burnout as they struggle to gain a living wage and stave off layoffs. While some might turn to leisure activities to dull the pain, it seems as if these generations, burdened by ill-timed recessions and oversize student loans, can’t afford to burn a hole in their wallets. Even when adding extra gigs to their day, many young adults still don’t have enough for discretionary spending, per analysis from Bank of America.

Young adults might just be late bloomers. Earning less than previous generations did when they were the same age and staying at home longer to afford a more expensive economy, Gen Zers and millennials might be saving their roaring twenties for their older adulthood. Partly because of the price of milestones, major life events are pushed back these days, from having kids to retirement. It follows, then, that our party time is delayed as well, as young adults can’t afford rounds of drinks like they once did. 

The bed is just calling more these days. Economic and mental fatigue play a role in likely making everyone simply so tired that they stay under the covers more than they did in the past. Dealing with an inundation of information and bad news, many people also find that their workplaces are less than satisfying. Americans report a dissolving faith in most professions as malaise peaks in the workforce. It’s no surprise that sleepers across the board are looking to just shut their eyes, especially young adults who are growing up in an age of dissolution and older adults who are aging into a loneliness crisis. People might not feel like they can control much between their work, personal life, and current events, but one thing they can set is their own bedtime.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
2 hours ago
Woman taking photo in scenic landscape
Successlifestyle
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
3 hours ago
Jason Lemkin
Successwork-life balance
This investor won’t back startups unless staff are in the office 6 days a week: ‘Not because I don’t have empathy, because they’re going to fail’
By Preston ForeJuly 2, 2026
3 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
SuccessCareers
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
11 hours ago
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
InvestingDonald Trump
Trump’s 927-page disclosure is just a normal Tuesday for direct indexing and crypto wealth managers
By Catherina GioinoJuly 1, 2026
20 hours ago
U.S. Polo Assn. CEO J. Michael Prince
SuccessThe Promotion Playbook
U.S. Polo Assn. CEO was flat-out told he wasn’t right for a promotion—so he ‘outworked’ anyone else who wanted the job for 6 months straight until they changed their mind
By Orianna Rosa RoyleJuly 1, 2026
1 day ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.