• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailStarbucks

Starbucks and union agree to restart contract talks as new CEO Laxman Narasimhan pivots away from tough stance of founder Howard Schultz

By
Daniela Sirtori-Cortina
Daniela Sirtori-Cortina
,
Josh Eidelson
Josh Eidelson
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Daniela Sirtori-Cortina
Daniela Sirtori-Cortina
,
Josh Eidelson
Josh Eidelson
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
February 28, 2024, 8:15 AM ET
Clockwise from top left-Former Starbucks employee Emily Wheeler, and current Starbucks employees Veronica Gonzalez, Jesse De La Cruz,  Kat Ramos and Leila Trejo, stand together for a photograph in front of a Starbucks Coffee located on Central Ave. in downtown Los Angeles-
Clockwise from top left-Former Starbucks employee Emily Wheeler, and current Starbucks employees Veronica Gonzalez, Jesse De La Cruz, Kat Ramos and Leila Trejo, stand together for a photograph in front of a Starbucks Coffee located on Central Ave. in downtown Los Angeles-Mel Melcon—Los Angeles Times/Getty Images

Starbucks Corp., in a break from the labor tactics of its former chief executive officer, said it agreed with the main union representing its workers to start talks about how to achieve collective-bargaining agreements and provide a fair process for union organizing.

Recommended Video

Starbucks said it also agreed to provide workers represented by the Starbucks Workers United union with benefits, such as credit-card tipping, that it was previously providing only to nonunion cafes. The company had maintained that labor law prevented it from extending those perks to unionized shops that lacked collective bargaining agreements, sparking one of many legal disputes that the two sides said they’re now working to resolve.

During mediation discussions last week, “it became clear that there was a constructive path forward on the broader issue of the future of organizing and collective bargaining at Starbucks,” the company said in a statement Tuesday. The union, Starbucks Workers United, issued a similar statement on X, formerly known as Twitter.

The announcement marks one of the first concrete steps toward resolving a public, bitter fight between the company and the union. Around 400 of Starbucks’ more than 9,700 corporate-run US locations have voted to join the union since its first landmark win in December 2021. Yet none of the locations has come close to securing a union contract with the company, and the pace of the union’s growth has slowed.

Howard Schultz, the founder of the modern Starbucks chain and three-time holder of the CEO title, handed the reins to Laxman Narasimhan in March. In December, Starbucks said it reached out to Workers United to attempt to end an impasse over contract talks. The company was looking to restart talks in January with the goal of completing “bargaining and the ratification of contracts in 2024.” 

Sara Kelly, the company’s chief partner officer, called Tuesday’s announcement an “important, positive step” in a statement.

“It is a clear demonstration of our intent to build a constructive relationship with Workers United in the interests of our partners,” Kelly said. “I want to acknowledge and appreciate the union’s willingness to do the same.”

Brand Lawsuits

On Tuesday, the two parties said they’re also looking to resolve lawsuits concerning the use of its brand. The coffee chain had sued the union in October after the outbreak of the Israel-Hamas war, saying the group used the company’s intellectual property in social media posts suggesting the chain supported violence against civilians. 

Workers United responded with its own lawsuit for defamation, accusing Starbucks of seeking to “exploit the ongoing tragedy in the Middle East to harm the union’s reputation.”

Regional directors of the US National Labor Relations Board have issued more than 100 complaints against the company, alleging illegal antiunion tactics including closing stores, firing activists, and refusing to fairly negotiate at unionized cafes. 

The agency’s general counsel, Jennifer Abruzzo, said this month that she considers Starbucks “a bad actor nationally.” Starbucks has denied wrongdoing, and has said the union has been the one refusing to negotiate in good faith.

An NLRB judge ruled in September that Starbucks had violated federal law across the country by providing improvements such as credit card tipping as well as higher pay to nonunion stores while refusing to do the same at unionized locations. The agency judge concluded that Starbucks’ argument that it legally couldn’t extend those improvements was incorrect and not made in good faith.

The pivot on credit-card tipping, as well as the signals of potential coming headway on bargaining, could spur more growth for the union campaign, which has struggled at times to maintain momentum. Unionized baristas have been excluded from new perks their nonunion counterparts were receiving, while seeing little sign of progress with the company at the bargaining table.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Daniela Sirtori-Cortina
See full bioRight Arrow Button Icon
By Josh Eidelson
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

retail sales
EconomyConsumer Spending
Retail sales tick up 0.6% in February before Iran war, gas price spike
By Anne D'Innocenzio and The Associated PressApril 1, 2026
8 hours ago
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
RetailGen Z
Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days
By Jeena Sharma and Retail BrewApril 1, 2026
11 hours ago
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
Lawchocolate
Hershey is moving back to the original recipe for Reese’s Peanut Butter Cups after the chocolate’s grandson blasted them last month
By The Associated Press and Dee-Ann DurbinApril 1, 2026
11 hours ago
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
Retailchief executive officer (CEO)
Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale
By Phil WahbaApril 1, 2026
12 hours ago
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
RetailTikTok
The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes
By Catherina GioinoMarch 31, 2026
1 day ago
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
Arts & EntertainmentUnilever
McCormick combines with Unilever’s food division and adds Hellmann’s and Knorr to its brands
By The Associated PressMarch 31, 2026
2 days ago

Most Popular

Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
Economy
Jerome Powell says the $39 trillion national debt is ‘not unsustainable,’ but warns the trajectory ‘will not end well’
By Fortune EditorsMarch 30, 2026
2 days ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
1 day ago
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
AI
A man used AI to call 3,000 Irish bartenders to track the cost of Guinness. Now pubs are lowering their prices to compete
By Fortune EditorsMarch 30, 2026
2 days ago
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
Personal Finance
Kevin O'Leary says if you earn $68,000 a year and follow this rule, you'll retire a millionaire
By Fortune EditorsMarch 31, 2026
1 day ago
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
Economy
Hiring just hit a level not seen since the economy was ‘closed down literally’ during COVID, top economist says
By Fortune EditorsMarch 31, 2026
1 day ago
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
C-Suite
Mark Carney lays down the gauntlet: 'It is essential that the next CEO of Air Canada is bilingual'
By Fortune EditorsMarch 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.