• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
FinanceHousing

Joe Biden is admitting that nobody wants to sell their house—and it’s offering an incentive to fix it

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
March 13, 2024, 5:47 PM ET
Joe Biden
President Joe Biden.Sara Stathas—Bloomberg/Getty Images
Add Fortune on Google for similar content.

At different stages of the pandemic, the housing scene morphed from a buyers’ market to a sellers’ market—and sometimes back again—with lightning speed. But as of about a year now, it’s not much of a market at all since the market went into a deep freeze with historically low levels of homes changing hands. Plus, mortgage rates hit their highest level for nearly 40 years and are set to stay “higher for longer.” That’s all led to what experts have called the “lock-in effect,” and it has resulted in gridlock for months on end. 

Recommended Video

But President Joe Biden wants to get things moving. “I know the cost of housing is so important to you,” Biden said during his State of the Union address last week. “If inflation keeps coming down, mortgage rates will come down as well. But I’m not waiting.” And he’s taking action, but will it be enough?

The White House is proposing some relief for homeowners: a one-year $10,000 tax credit for middle-class, starter-home residents who feel locked in to their low mortgage rates to move to a bigger home. By White House estimates, this should open up 3 million starter homes for those desperately trying to break into the housing market. 

Along with the seller tax credit, Biden proposed a swath of housing-related programs including a first-generation down payment assistance program, housing voucher program expansion, and rental assistance for low-income households.

The White House spoke to Fortune after Biden’s address, with Deputy Treasury Secretary Adewale Adeyemo saying it bluntly: “We have a supply challenge in the economy. Since the financial crisis, we’ve built too little housing here in the United States.” 

He was echoing the remarks of Fed chair Jerome Powell himself, who had recently testified to Congress about the economy and concluded, “The housing market is in a very challenging situation right now.”

So will Biden’s proposals move the needle? 

Not everyone is convinced that the new seller-focused tax incentive proposal will have the desired effects of making housing attainable for lower-income families and younger generations. While $10,000 will be “nothing to sneeze at” for some families who will be forced to move this year regardless of home prices and mortgage rates, it likely won’t be enough to meaningfully move the needle on transaction activity, writes Bloomberg columnist Jonathan Levin.

“The so-called ‘mortgage lock-in’ effect for existing homeowners, who enjoy low and fixed monthly payments, is still far too powerful to undo given the size of the proposed incentive,” Levin wrote. 

How much does a starter home cost in the U.S.?

Housing affordability in the U.S. has gotten so bad that first-time buyers have to make 13% more than they did in 2022, according to a July 2023 Redfin report. That’s because a typical starter home in the U.S. now costs a record $243,000—which is a whopping 45% more than pre-pandemic starter home prices. 

Home prices like this have left first-time homebuyers “on a wild goose chase because in many parts of the country, there’s no such thing as a starter home anymore,” Sheharyar Bokhari, Redfin senior economist, said in the report. “The most affordable homes for sale are no longer affordable to people with lower budgets due to the combination of rising prices and rising rates.”

The lock-in effect, therefore, has disproportionately affected younger generations like millennials and Gen Zers who would typically be scooping up starter homes by this time in their life. Yet these generations are still the most housing-obsessed, according to a December 2023 Bank of America report that shows some 60% of Gen Z respondents, and nearly 60% of millennials, said they think homeownership is more important than it was during their parents’ generation.

While Biden’s tax credit proposal for sellers could have the same effect as a 1.5% mortgage rate reduction, it could actually irritate one of the other major issues facing the housing market today: low inventory levels. 

“This proposal would increase demand for starter homes, which are already in short supply, thereby driving up prices,” Edward J. Pinto, a senior fellow and codirector of right-wing think tank AEI’s Housing Center. “In addition, many of the 3.5 million beneficiaries would have been able to buy a home without the credit. However, since money is fungible, these families will have additional purchasing power to bid up the price of homes.”

What’s more is that the Biden tax credit could have the unintended consequence of opening up more small homes for baby boomers looking to downsize during the next few years, since the same starter homes that the household-forming fortysomethings want are also ideal for downsizing grandparents.

“There’s a big overlap between select baby boomers and select millennials,” Ali Wolf, chief economist at Zonda, a distributor of housing market data and consulting, previously told Fortune. “The key difference here is that the baby boomer will likely be able to tap home equity by selling their existing home, allowing them to perhaps make a more compelling offer on the home compared to the millennials, especially if the latter group are still renting.” In other words, baby boomers are more likely to win the housing market with more cash on hand.

Whether Biden’s housing tax credit for sellers is effective may end up being a moot point if it’s denied by Republican legislators—and it could be unlikely we’ll see meaningful change during an election year. 

“It remains unclear which of these policies are most likely to succeed in Congress in this hotly contested election year,” Nick Luettke, Moody’s Analytics associate economist, said in a statement. “Housing affordability has become a key issue for Americans spanning all demographics and political divides, and housing policy has mostly remained steady in recent congressional budgets.”

About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

t
North AmericaWhite House
‘It’s a very strong deal. Nobody knows what it is’: Trump completes transformation from Master of the Deal to Great Equivocator
By Will Weissert and The Associated PressJuly 2, 2026
55 minutes ago
Securitize CEO Carlos Domingo looks to the far right during a conference.
CryptoBlockchain
Securitize is latest crypto company to go public as BlackRock-backed firm sees stock jump 3% on debut
By Camila Grigera NaónJuly 2, 2026
1 hour ago
Chris Hulatt co-founder of Octopus Group
SuccessHow I made my first million
A 2-year taste of the office was enough to make 3 grads quit. Now they run a $13.2 billion investment firm: ‘We didn’t want a traditional job again’
By Orianna Rosa RoyleJuly 2, 2026
2 hours ago
A man shaves wood pieces from a block.
EconomyRetirement
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 hours ago
Best checking accounts for July 2026
Personal Financechecking accounts
Best checking accounts for July 2026
By Glen Luke FlanaganJuly 2, 2026
2 hours ago
h
EconomyJobs
‘More fizzle than sparkle’: June jobs report fails to launch a July 4 firework
By Nick LichtenbergJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
7 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.