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NewslettersCEO Daily

Speed trumps scale as giant conglomerates GE and Siemens slim down

By
Peter Vanham
Peter Vanham
and
Nicholas Gordon
Nicholas Gordon
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By
Peter Vanham
Peter Vanham
and
Nicholas Gordon
Nicholas Gordon
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April 19, 2024, 3:46 AM ET
“We believe speed matters, and speed for me means innovation,” Jim Snabe, chair of Siemens, says.
“We believe speed matters, and speed for me means innovation,” Jim Snabe, chair of Siemens, says.Chris J. Ratcliffe—Bloomberg/Getty Images

Good morning.

In global business competition, the tables can always turn, and when they do, it’s often because the balance of power between speed and scale has shifted. Just ask GE and Siemens.

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During most of the Jack Welch era at GE, Siemens, the German conglomerate, looked up to and even mimicked GE in much of what it did. The two companies often competed with one other, whether in energy, health care or engineering. GE, with its manager of the century, usually won out. GE was the biggest, and the biggest was often the best.

But as GE finalized the spinoff of its energy business GE Vernova earlier this month (after it had already spun out GE Healthcare), it’s the American company that seems to be following the Siemens playbook. Siemens too had broken itself into three pieces a few years ago, with energy, health care, and industrial solutions as its separate parts.

Why are the two companies from either side of the Atlantic following the demerger approach? I asked Jim Snabe, the chairman of Siemens this week in a Fortune Connect session, and his answer was simple: in an era marked by digitization and green transition, speed once again trumps scale.

“We believe speed matters, and speed for me means innovation,” he said. “When Jack Welch was a leader size mattered more than anything, and therefore you lead a conglomerate with a result-oriented, tough business model, where you are either No. 1 or No. 2 in each business, or you get out.” 

“Now it’s about the speed in which you can reinvent yourself, and certainly the leadership model where you’re tough on results fails flat on its stomach because it’s not about making a budget and achieving your budget. It’s about exponentially innovating the future and overachieving even the wildest dreams that you have. It’s about leading with purpose. It’s completely different.” 

Snabe’s perspective on conglomerate competitiveness seems to work for Siemens as well as for GE. Since announcing its demerger, GE reversed years of declining stock market performance. Siemens, meanwhile, has reported three years of double-digit business growth.

On a related note, here’s what Sanofi CEO Paul Hudson told Alan about the role Fortune plays in making sense of the digital transformation. 

“In an increasingly complex world, Fortune’s role in driving important dialogue around global issues remains invaluable. As major political, economic, and social challenges continue to divide us, and amidst a digital and AI revolution, Fortune and the CEOI community help connect the dots across sectors in what unites us in business and as a society.”

More news below. 

Peter Vanham
peter.vanham@fortune.com
@petervanham

TOP NEWS

Mercedes’s self-driving milestone

Mercedes Benz is the first company to sell vehicles with “level 3” autonomous driving in the U.S. “Level 3” autonomous driving means a car can drive itself in certain conditions without driver supervision. “Level 2” cars, like those offered by Tesla, still require constant supervision. Mercedes has sold Level-3 capable cars in Germany since May 2022. Fortune

A new Meta model

Meta released the latest version of its AI model Llama on Thursday. Unlike rivals at OpenAI and Google, Meta is keeping its model open-source, betting that other AI developers will use Llama to launch their own AI projects. Yet the social media company now faces a more competitive AI landscape, with new offerings from companies like French-based startup Mistral, launched by former Meta engineers. Fortune

ByteDance’s origins

A trove of mistakenly-unsealed court documents is revealing new details about the origins of TikTok-owner ByteDance. The Chinese company, according to the documents, has its roots in 99Fang, a real estate startup backed by Susquehanna International Group. SIG installed Zhang Yiming as 99Fang’s CEO in 2009. But Zhang soon got bored with real estate, and lobbied SIG to apply the tech somewhere else: social media. The New York Times

AROUND THE WATERCOOLER

‘Cesspool of AI crap’ or smash hit? LinkedIn’s AI-powered collaborative articles offer a sobering peek at the future of content by Sharon Goldman

The latest Supreme Court decision means HR departments must play by a whole new set of rules. Here’s what every CHRO needs to know by Paige McGlauflin

Jamie Dimon confronted Bill Gates after the Microsoft founder said banks were dinosaurs: ‘Obviously he was dead wrong. He’d probably agree with that’ by Eleanor Pringle

Secondhand watch prices have tanked—but luxury watches weren’t meant to be investments anyway, Rolex CEO says by Prarthana Prakash

Commentary: DEI critics were hoping that the Supreme Court’s Muldrow decision would undermine corporate diversity programs. It does no such thing by Ming-Qi Chu

ChatGPT-style AI bots have ‘lit a fire in boardrooms’ and it’s all thanks to slick design, says AI unicorn ‘chief wizard’ by Orianna Rosa Royle

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By Peter VanhamEditorial Director, Leadership
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Peter Vanham is editorial director, leadership, at Fortune.

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Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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