• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Current price of oil as of July 1, 2026
FinanceReal Estate

Baby boomer packed housing markets are unfazed by higher mortgage rates—the rest don’t have enough homes or sellers

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
April 22, 2024, 1:40 PM ET
Baby boomers might be the only ones to love the housing market.
Baby boomers might be the only ones to love the housing market. Getty Images
Add Fortune on Google for similar content.

Housing is all out of whack. Real estate is cyclical, and typically when mortgage rates shoot up, sales decline, and home prices fall; and eventually because home prices tumble, sales return. But none of that has happened. 

Recommended Video

Home prices rose substantially during the pandemic housing boom as historically low mortgage rates and remote work fueled demand. Then inflation crept up until it couldn’t be ignored, and the Federal Reserve raised interest rates. That in turn pushed mortgage rates up (which seem to have peaked at a more than two-decade high), and sales plummeted to an almost 30-year low. But home prices haven’t fallen, not meaningfully, and not broadly because nobody is selling their house. Basically, there are more buyers than sellers, and homes, so prices can’t fall.

“The reality is that about 70% of sellers are also buyers, so sellers are sensitive in this environment as well,” Zillow’s chief economist, Skylar Olsen, told CNBC toward the end of last week. 

Elevated mortgage rates are generally thought of as a challenge for homebuyers because of higher monthly payments. However, high mortgage rates also take a toll on sellers, or better said, would-be sellers, because of exactly what Olsen said: They’re mostly buyers, too. And no one wants to give up a 3% mortgage rate for one that’s more than double, so they don’t sell unless they absolutely have to. It’s called the lock-in effect, and it’s why we saw existing home sales plunge last year, and more recently, in March. 

In March, “the fastest appreciating markets were actually the most expensive; they were the California coastal markets,” Olsen said. “Why was that? Well, those are the places we also saw the most aggressive pullback … a continued pullback from existing owners not putting their homes on the market for sale.”

Olsen was referring to a recent analysis that found monthly home price increases were the most substantial in “coastal California metros” (and Seattle). It showed home prices rose more than 3% in San Jose, and more than, or roughly, 2% in San Francisco, San Diego, and Los Angeles. In the analysis, she said, “it’s not a coincidence” that those metropolitan areas are also “where the highest share of homeowners are likely locked into their mortgage rate,” referring to yet another analysis that found the only housing markets with fresh supply are those filled with baby boomers who are unbothered by higher mortgage rates. 

“Across the country, we still have this experience of not enough homes,” Olsen said. At the same time, “enough buyers are still willing to move forward … The typical home that when pending in March [sold] in only 13 days. Even at these prices, even at these mortgage rates.” 

So we don’t have enough homes (by one estimate, we’re missing anywhere between roughly 2 million and 7 million homes) or sellers—but there are enough buyers. That’s why home prices aren’t falling. But of course not every market is the same. Texas and Florida, “are areas where people aren’t as locked in … a larger share of the population are free and clear on their mortgage. They’re older boomers; they moved down there with equity growth over the past 15 years,” Olsen said. 

She continued: “These are the areas that we’re not as locked in; this is where we’re seeing a return of inventory, where we are seeing home prices falling. Home prices fell over the year in Austin … and are getting very, very soft in other major metros in Texas.” 

The average 30-year fixed mortgage rate is 7.44%, and it seems that as long as mortgage rates stay high, there won’t be enough homes or sellers to match buyers. And let’s not forget, there was already a housing crisis, and it has only gotten worse as people hold on to their homes and prices continue to rise.

About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

s
Personal FinanceSports
The sports economy is unaffordable at the bar, let alone the stadium
By Catherina GioinoJuly 2, 2026
1 hour ago
sb
North AmericaU.S. Department of the Treasury
Scott Bessent goes after the top Mexican cartel’s new billion-dollar business: gas stations
By Fatima Hussein and The Associated PressJuly 2, 2026
1 hour ago
eggs
LawAntitrust
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
2 hours ago
Vladimir Putin
EconomyRussia
Russia’s economy is ‘sputtering,’ and Putin’s wartime spending model has pushed the country to an ‘economic, political, and military abyss’
By Tristan BoveJuly 2, 2026
3 hours ago
t
North AmericaWhite House
‘It’s a very strong deal. Nobody knows what it is’: Trump completes transformation from Master of the Deal to Great Equivocator
By Will Weissert and The Associated PressJuly 2, 2026
3 hours ago
Securitize CEO Carlos Domingo looks to the far right during a conference.
CryptoBlockchain
Securitize is latest crypto company to go public as BlackRock-backed firm sees stock jump 3% on debut
By Camila Grigera NaónJuly 2, 2026
3 hours ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Current price of oil as of July 1, 2026
Personal Finance
Current price of oil as of July 1, 2026
By Joseph HostetlerJuly 1, 2026
1 day ago
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
Politics
Trump got a $78K pension from the Screen Actors Guild in 2025 because he appeared in Home Alone 2 in 1992
By Sasha RogelbergJuly 1, 2026
1 day ago
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
Success
CEO of $248 billion cybersecurity company says workers are about to face a ‘Darwinian moment’ thanks to AI: Evolve or get cut
By Emma BurleighJuly 1, 2026
1 day ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.