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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

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MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

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Current price of oil as of July 1, 2026
NewslettersFortune CHRO

Companies are slowing down recruiting but they’ve got big plans for recruiters

By
Paige McGlauflin
Paige McGlauflin
and
Emma Burleigh
Emma Burleigh
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By
Paige McGlauflin
Paige McGlauflin
and
Emma Burleigh
Emma Burleigh
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June 6, 2024, 8:21 AM ET
A recruiter in an office speaks to a candidate during a virtual interview while looking over a stack of résumés.
HR leaders are rethinking the recruiter role.martin-dm—Getty Images
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Hiring has been slowing recently, as the total number of job openings in April fell to 8.06 million, the lowest rate in three years, according to government data released earlier this week.

In the past, that would have spelled trouble for recruiters, whose job safety was largely dependent on the whims of their company’s hiring cadence. During times of growth, HR teams bulk up on recruiting personnel, and when things slow down, those same recruiters are among the first employees to get laid off.

But HR leaders now say they’re reenvisioning the role of the recruiter, according to a survey of more than 2,000 CHROs and chief people officers based in the U.S., U.K., and France from iCIMS, an HR and recruiting software company. Around 90% of CHROs surveyed see the role of the recruiter morphing into a strategic talent advisor to the business. Around half of respondents say this transition is already happening, while another 44% say they believe it will happen in the future.

In many ways, recruiters’ essential roles are already building blocks for higher-level work, says Laura Coccaro, chief people officer at iCIMS. They have to be very familiar with the job market and understand what candidates are looking for and what skills current job seekers possess. They also need to understand the inner workings of the business and what hiring managers are looking for. And they must make sure both the candidate and company’s experience during the hiring process goes smoothly.

“The role [of the recruiter] itself now demands just a different, well-rounded view of what’s happening in the market,” says Coccaro.

Those skills make it easy for recruiters to transition into the talent strategy role, which involves keeping up with the ever-changing hiring landscape, focusing on internal mobility, and reskilling or upskilling workers for AI. Around 56% of CHROs spend more time focused on talent acquisition today than they did two years ago, and 86% say internal mobility is a top priority for their organization this year.

“We’re in this sort of post-COVID world, and post Great Resignation,” says Coccaro. “[Recruiters] need to be the outside-in perspective, in terms of talent, availability, skill sets that are required, reskilling, upskilling, [and] using AI in terms of looking at it as a way to do their functions and jobs, and as a strategic investment.”

Paige McGlauflin
paige.mcglauflin@fortune.com
@paidion

I’m looking for HR leaders and experts who can speak about Gen Zers and office dress code for a story. Reach out to me at my email, listed above.

Today’s edition was curated by Emma Burleigh.

Around the Table

A round-up of the most important HR headlines.

- The U.S. federal court of appeals suspended the Fearless Fund, a venture capitalist firm that awards grants to Black female business owners, saying it violates the Civil Rights Act. The Guardian

- U.S. companies only hired around 152,000 new workers last month, falling short of economists’ 175,000 estimate. Bloomberg

- Walmart will now offer upskilling programs to train its workers in high-demand roles like software engineering, optometry, and HVAC systems, as it tries to improve its business operations. NBC News

- An independent labor union representing Amazon workers will join forces with the Teamsters organization to gain more power in organizing the retail giant’s employees. Washington Post

Watercooler

Everything you need to know from Fortune.

Work clones. Zoom’s founder and CEO says he wants to create an AI “digital twin” to do workers’ tedious tasks, including attending meetings, making phone calls, and sending emails. —Orianna Rosa Royle

Selfless. A majority of U.K. teachers say they’re “severely underpaid,” and yet one in five say they spend their own money to support students’ welfare needs. —Prarthana Prakash

Extinct occupations. About 12 million U.S. jobs will be disrupted by AI, and industries like administration, customer assistance and sales, food service, and production and manufacturing will be hit hardest. —Jane Thier

This is the web version of Fortune CHRO, a newsletter focusing on helping HR executives navigate the needs of the workplace. Sign up to get it delivered free to your inbox.
About the Authors
By Paige McGlauflin
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Emma Burleigh
By Emma BurleighReporter, Success

Emma Burleigh is a reporter at Fortune, covering success, careers, entrepreneurship, and personal finance. Before joining the Success desk, she co-authored Fortune’s CHRO Daily newsletter, extensively covering the workplace and the future of jobs. Emma has also written for publications including the Observer and The China Project, publishing long-form stories on culture, entertainment, and geopolitics. She has a joint-master’s degree from New York University in Global Journalism and East Asian Studies.

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