• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises

1

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI

2

Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 

3

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
TechAI

Unbabel says its new AI model has dethroned OpenAI’s GPT-4 as the tech industry’s best language translator

Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
Jeremy Kahn
By
Jeremy Kahn
Jeremy Kahn
Editor, AI
Down Arrow Button Icon
June 6, 2024, 7:00 AM ET
Unbabel cofounders Vasco Pedro, CEO, and João Graça, chief technology officer, pictured against a yellow backdrop.
Unbabel cofounders Vasco Pedro, CEO, and João Graça, chief technology officer (right). Courtesy of Unbabel

Unbabel, a tech company that provides both machine and human-based translation services for businesses, has created a new AI model that it says beats OpenAI’s GPT-4o and other commercially available AI systems on translation between English and six commonly spoken European and Asian languages.

Translation has been one of the more attractive business use cases for large language models (LLMs), the kind of AI systems that underpin chatbots like OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude. And to date, GPT-4o, the latest version of OpenAI’s most powerful AI model, has outperformed all competitors when it comes to translating languages for which large amounts of digital text exists. (GPT-4’s performance on “low resource languages,” which have far fewer digital documents to train from, has never been as good.)

Unbabel tested its AI model, which it calls TowerLLM, against GPT-4o and the original GPT-4, as well as OpenAI’s GPT-3.5 and competing models from Google and the language translation company DeepL. It looked at translation from English to Spanish, French, German, Portuguese, Italian, and Korean. In almost every case, TowerLLM narrowly edged out GPT-4o and GPT-4. TowerLLM’s highest accuracy came in English-Korean translations, where it beat OpenAI’s best models by about 1.5%. On English-German translations, GPT-4 and GPT-4o were a fraction of a percentage point better.

Recommended Video

Unbabel also tested its model on translations of documents for specific professional domains, such as finance, medicine, law, and technical writing. Here again, TowerLLM performed between 1% and 2% better than OpenAI’s best models.

Unbabel’s results have not been independently verified, but if confirmed, the fact that GPT-4 has now been bested at translation may indicate that the model, which has remained the top-performing LLM on most language benchmarks despite having debuted 15 months ago—an eternity in the fast-paced world of AI development—may now be vulnerable to newer AI systems being trained with different methods. OpenAI is reportedly training a more powerful LLM—although its release date remains uncertain.

Unbabel, which has headquarters in both San Francisco and Lisbon, said TowerLLM was trained to be multilingual on a large public dataset of multilingual text. This means the model also performs better on reasoning tasks in multiple languages than some competing open-source AI models of a similar size created by companies such as Meta and French AI startup Mistral.

TowerLLM was then fine-tuned with a carefully curated dataset of high-quality translations between language pairs. Unbabel was able to use another AI model that it had trained to assess translation quality—which is called COMETKiwi—to help curate this fine-tuning dataset.

João Graça, Unbabel’s chief technology officer, told Fortune that most other LLMs have a higher proportion of English-language text in their initial training set and only pick up the ability to translate coincidentally. But TowerLLM was trained on a dataset that was specifically designed to include a large amount of multilingual text. He also said that fine-tuning on the smaller, curated dataset of high-quality translations was key to the resulting model’s superior performance.

It was one several recent examples in which smaller AI models have equaled or exceeded the performance of much larger ones when trained on better quality datasets. For instance, Microsoft created a small language model called Phi 3, with just 3.8 billion parameters (the tunable variables in the model), that outperforms models more than double that size by creating what Microsoft called a “textbook-quality” dataset. “The insight from Phi is that people should focus on the quality of the data,” Graça said. He noted that all AI companies are now using the same basic algorithmic design with some subtle variations. What differentiates the models is data. “It’s all about the data and the training curriculum, which is how you give the data to the model,” he said.

TowerLLM is currently available in two sizes, one with 7 billion parameters and one with 13 billion. An earlier version of the model, which debuted in January, came close to GPT-4’s performance, but didn’t quite exceed it. That model also only worked for 10 language pairs. The new model edges past GPT-4 and supports 18 language pairs.

The model has only been tested against GPT-4o for translation, meaning that GPT-4 may still have an advantage at other tasks such as reasoning, coding, writing, and summarization.

Graça said that Unbabel plans to expand the number of languages TowerLLM supports, adding 10 additional ones soon. The model is also being fine-tuned to work on very specific translation tasks that businesses often care most about—such as translating complex legal documents or patent and copyright information. It has been trained to get better at “transcreation,” the skill of translating a piece of content not word for word, but so that it captures very subtle cultural nuances, such as using colloquial expressions or slang that a native from a certain generation would use, Graça said.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jeremy Kahn
By Jeremy KahnEditor, AI
LinkedIn iconTwitter icon

Jeremy Kahn is the AI editor at Fortune, spearheading the publication's coverage of artificial intelligence. He also co-authors Eye on AI, Fortune’s flagship AI newsletter.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

murdochs
CommentaryMedia
OpenAI paid $100 million for a talk show. James Murdoch is eyeing an even bigger deal. The hot new asset class is humanity
By Lin CherryMay 17, 2026
6 hours ago
dennis
CommentaryAI agents
Freshworks CEO: why agile enterprises are winning the AI race — and what they did differently
By Dennis WoodsideMay 17, 2026
6 hours ago
A man with a headset sits at a desk in a call center.
EconomyAutomation
The AI boom hasn’t stopped U.S. companies from hiring cheap offshore labor, and overseas call center employment is still skyrocketing
By Sasha RogelbergMay 17, 2026
7 hours ago
Zillow CEO doubles down on remote-work model: ‘There is talent everywhere in this country’
Workplace Cultureremote work
Zillow CEO doubles down on remote-work model: ‘There is talent everywhere in this country’
By Marco Quiroz-GutierrezMay 17, 2026
7 hours ago
Stressed job seeker
SuccessGen Z
Gen Z is right about the job hunt—it really is worse than it was for millennials, with nearly 60% of fresh-faced grads frozen out of the workforce
By Emma BurleighMay 17, 2026
7 hours ago
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
EconomySamsung
A 45,000-person labor strike at Samsung’s memory chip plants could throw a wrench into the AI boom
By Catherina GioinoMay 17, 2026
10 hours ago

Most Popular

Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
AI
Microsoft AI chief gives it 18 months—for all white-collar work to be automated by AI
By Jake AngeloMay 16, 2026
1 day ago
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
Politics
Former top Russian official admits the country is over Putin and can 'imagine a future without him' — even elites bail as Kremlin seizes their assets 
By Jason MaMay 16, 2026
20 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
5 days ago
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
Innovation
SpaceX heads into a record-shattering IPO with the 'deepest moat that exists today' as investors vow to 'never bet against Elon'
By Jason MaMay 16, 2026
1 day ago
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
Energy
Oil markets could be a month away from the moment of truth. Brace for a 'non-linear' price spike and panic buying, analysts warn
By Jason MaMay 16, 2026
23 hours ago
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
Future of Work
Meet the 20-year-old CEO who launched a company in high school to solve Gen Z's entry-level job crisis
By Jake AngeloMay 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.