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Klarna’s CEO embraces AI and the ‘Toyota Way’

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Diane Brady
Diane Brady
and
Nicholas Gordon
Nicholas Gordon
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By
Diane Brady
Diane Brady
and
Nicholas Gordon
Nicholas Gordon
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July 12, 2024, 6:01 AM ET
Sebastian Siemiatkowski, CEO of Klarna
Sebastian Siemiatkowski, CEO of KlarnaCourtesy of Klarna
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Good morning.

Growing up in Sweden as the son of Polish immigrants who struggled to find work, Klarna CEO Sebastian Siemiatkowski had a fraught relationship with money. “That was always the topic at hand,” he says. “We don’t have money for this, and we don’t have money for that.” 

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That helped inspire him to cofound a ‘buy now, pay later’ fintech company in Stockholm in 2005. It’s now a global payments network and shopping assistant that reaches more than 550,000 merchants and 150 million consumers. Klarna has also been an early mover in using AI to trim everything from staff numbers to marketing costs. 

In this week’s episode of Fortune’s Leadership Next podcast, Michal Lev-Ram and I spoke with Siemiatkowski about his evolving business model, leadership philosophy, and close relationship with Sam Altman and others at ChatGPT parent OpenAI. 

What I found especially interesting was how he’s brought the lean manufacturing techniques of the “Toyota Way” to the world of fintech. That includes creating autonomous teams that are encouraged to “participate in the development improvement process on a daily basis.” He sees a lot of similarities with automakers when it comes to dealing with concerns around security and quality. 

Now, he dreams of helping create a world of real-time personalized financial services. “You wake up in the morning and your digital financial system says, ‘Hey, I’ve analyzed your mortgage and I realize you’re overpaying by ten bucks a month. I can make the switch on your behalf. The only thing you need to do in order to get a better mortgage rate is say yes.’” 

It’s the kind of seamless experience that’s made his BNPL payments model so beguiling, too. But one benefit of friction is that it can force a person to pause before making impulsive financial decisions, big or small.  

He aspires to make the company a payment network, just like Visa, MasterCard, and Amex. “We see a huge opportunity to create a better experience.” Listen to the episode on Spotify or Apple Podcasts to find out how. 

More news below. 

Diane Brady
diane.brady@fortune.com
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Financial rally

Finance, rather than tech, is at the forefront of the S&P 500’s recent rally. Investors are looking to diversify from the “Magnificent Seven” tech stocks. And last year’s banking crisis, which sank Silicon Valley Bank and First Republic, ironically may be helping the big banks. The U.S.’s aggressive response is now giving investors more confidence that there will be help in times of trouble. Fortune

AROUND THE WATERCOOLER

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Gen Z want to live in expensive cities—instead of moving to the outskirts, their parents are paying their rent by Orianna Rosa Royle

Gen Xers are close to retirement—but most don’t feel they can afford it by Alicia Adamczyk

Book excerpt: How scammers from Bernie Madoff to SBF use our fantasies to manipulate our brains by Leslie Zane

This edition of CEO Daily was curated by Nicholas Gordon.

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About the Authors
Diane Brady
By Diane BradyExecutive Editorial Director
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Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

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Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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