• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceTesla

Tesla’s AI dreams may ‘materialize on a longer time horizon (or not at all),’ UBS warns

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
July 12, 2024, 12:53 PM ET
Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France.
Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France.Photo by Marc Piasecki/Getty Images

UBS downgraded Tesla stock from a ‘Neutral’ to a ‘Sell’ rating on Friday, warning that expectations for the EV giant’s core automotive business are deteriorating and its AI investments may not pay off.

Recommended Video

“While TSLA is investing heavily in AI and the tech is making progress, investment is costly, pace of improvement may slow and the payoff is long dated,” analyst Joseph Spak wrote in a note to clients. “Given the lack of visibility and the risk that growth opportunities materialize on a longer time horizon (or not at all)…[we] downgrade to Sell.”

Spak also said he believes Tesla’s valuation may have been driven too high, too fast by overly optimistic AI-loving investors. Despite lower expectations for growth in its EV businesses, Tesla is trading at over 85 times its forward earnings—compared to around 36 times forward earnings for the wider tech sector.

Tesla has struggled with EV demand issues this year amid rising competition, particularly in China, leading its share prices to lag the wider market through the first four months of the year. However, AI opportunities in robotics and self-driving cars, as well as better-than-expected second quarter delivery figures helped spark a huge rally in Tesla stock this summer. Shares have surged roughly 70% from their April 19 low to over $249 Friday.

Bullish analysts have long pointed to the potential for trillions in revenue from Tesla’s Robotaxi business as a reason to be optimistic about the company’s future. ARK Invest’s Cathie Wood even argues Tesla shares will surge to $5,000 by 2030 as the company takes advantage of what will be, in her view, an $8 to $10 trillion self-driving car market in under six years.

Investor enthusiasm took a big hit this week, however, after Bloomberg reported that Tesla is moving its highly anticipated “Robotaxi Day”—where it promised to unveil robotaxi prototypes—from August to October. Tesla stock sank more than 8% on Thursday, but recovered some of those losses Friday.

Still, Tesla bulls certainly weren’t abandoning Elon Musk and company on Friday. Wedbush tech Dan Ives argued that Tesla’s recent stock price drop after the Robotaxi Day event date change was simply the result of a “knee jerk reaction” from investors who don’t recognize that a slight delay won’t change the long-term potential of Tesla’s self-driving car fleet.

“We await to hear from Musk but our bullish AI and robotics thesis on Tesla is unchanged if the timing moves from August to October although clearly this is not ideal,” he wrote, maintaining his “Outperform” rating and $300 price target.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Shayne Coplan, in front of a yellow background, looks in front of him.
Politicsgambling
Polymarket apologizes after letting users bet on downed U.S. pilots in Iran: ‘It should not have been posted’
By Sasha RogelbergApril 6, 2026
24 minutes ago
US President Donald Trump blows a whistle as children participate in the annual Easter Egg Roll on the South Lawn of the White House on April 6, 2026, in Washington, DC.
EnergyIran
Wall Street knows something about Trump and Iran: Both sides are running out of time
By Eva RoytburgApril 6, 2026
48 minutes ago
jamie dimon
EconomyJamie Dimon
‘Skunk at the party’: Jamie Dimon warns of recession risks amid ongoing wars—but also stagflation
By Jake AngeloApril 6, 2026
50 minutes ago
dimon
BankingIran
Jamie Dimon defends the U.S. war on Iran—and warns it’s pushing the economy into uncharted territory
By Nick LichtenbergApril 6, 2026
51 minutes ago
JPMorgan has 300,000 employees, but Jamie Dimon says the bank wins by deploying small teams like Navy SEALs
Workplace CultureBanks
JPMorgan has 300,000 employees, but Jamie Dimon says the bank wins by deploying small teams like Navy SEALs
By Marco Quiroz-GutierrezApril 6, 2026
2 hours ago
Massive debt makes the U.S. one of the world’s most vulnerable countries in the energy crisis, market veteran warns
EconomyDebt
Massive debt makes the U.S. one of the world’s most vulnerable countries in the energy crisis, market veteran warns
By Jason MaApril 6, 2026
2 hours ago

Most Popular

The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Fortune EditorsApril 5, 2026
23 hours ago
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
Politics
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Fortune EditorsApril 5, 2026
19 hours ago
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behind
Politics
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behind
By Fortune EditorsApril 5, 2026
1 day ago
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'
Personal Finance
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'
By Fortune EditorsApril 4, 2026
2 days ago
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war
Energy
'It’s shocking how poorly prepared the administration is': DOGE gutted major energy personnel who warn the U.S. has lost key insights amid Iran war
By Fortune EditorsApril 5, 2026
1 day ago
Netflix cofounder says he stopped work at 5 p.m. every Tuesday for 30 years to stay 'sane,' no matter the crisis: 'Nothing got in the way of that'
Success
Netflix cofounder says he stopped work at 5 p.m. every Tuesday for 30 years to stay 'sane,' no matter the crisis: 'Nothing got in the way of that'
By Fortune EditorsApril 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.