• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Exclusive

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

An hour in the Oval Office with President Trump Fortune Editor-in-Chief: Alyson Shontell sat down with President Trump in the Oval Office for an hour. Tariffs, Intel, AI, Boeing, Iran—and the question every CEO eventually has to answer: who's next?

FinanceReal Estate

Housing bust forecaster ‘Poison Ivy’ Zelman warns: Affordability grind isn’t going away anytime soon 

By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
By
Alena Botros
Alena Botros
Former staff writer
Down Arrow Button Icon
July 30, 2024, 2:05 PM ET
Ivy Zelman in 2010.
Ivy Zelman in 2010.Daniel Acker—Bloomberg/Getty Images

Ivy Zelman was “Poison Ivy” long before she called the 2008 housing crash. She didn’t like the nickname much in middle school, but things have changed, and the executive vice president of Walker & Dunlop company Zelman & Associates now considers it a badge of honor. She was an analyst at Credit Suisse who followed homebuilders in the years before the subprime mortgage crisis. Housing was unaffordable, lending was bonkers, and builders were buying land and scaling frivolously, she explained. “There was no money down and liar loans,” Zelman said. 

Recommended Video

“People used to joke, ‘Oh, someday she’ll be right,’” Zelman recalled, and in the summer of 2005, her team released a report called “Investors Gone Wild.” In the second half of the year, the market started to turn for the worse, and she doubled down. During a 2006 earnings call with Bob Toll, then–chief executive of McMansion builder Toll Brothers, Toll said things were getting better, and maybe the housing market had bottomed. Zelman famously responded: “Which Kool-Aid are you drinking, because I want some.”

Yet stocks rallied that year, and the housing market was thought to be recovering. Still, she wasn’t convinced; Zelman kept her bearish tune. “That was hard,” she said. “There were many nights where I could tell you that it wasn’t fun.” But she was vindicated months after that call, when mortgage lender New Century, which issued $51.6 billion in subprime loans in 2006, filed for Chapter 11 bankruptcy. “That was the beginning of the end,” Zelman said. The housing market crashed, and it was a catalyst for the Great Financial Crisis. 

A new predicament

Less than two decades later, and the housing world is in another predicament. Its most dire problem, as Zelman sees it, is a lack of affordability. Lower than ever mortgage rates and a pandemic fueled a housing boom; home prices skyrocketed, and eventually, mortgage rates did, too, once the Federal Reserve raised interest rates to tame scorching inflation. Things may be slightly better, but a lot of people can’t buy homes, so they are living with their parents until their mid- to late twenties, Zelman said, and “it’s delaying household formations.”

It isn’t the same as what happened in the years leading up to the financial crisis, or throughout it, because home prices haven’t fallen, not on a national scale; they actually rose. But sales, or rather existing-home sales, have plummeted. “You’ve never seen recessionary volume with home price inflation as robust as that was,” she said, referring to last year, when existing-home sales fell to their lowest point in almost three decades. People weren’t selling their homes, because they didn’t want to lose the low mortgage rate they’d locked in prior, and there was so little inventory that even if they chose to sell, there was a question of where they’d go. And while she sees existing-home sales improving as turnover increases, she doesn’t expect it to go back to typical levels, because there’s a demographic headwind, too. People are aging, and when Gen Xers and baby boomers age, they move less, Zelman explained. 

Everything feels frozen in place, and in the existing-home camp, it kind of is. But people have to move sometime, and we’re already seeing it in real time. Luckily, because of that, inventory is increasing. So in some metropolitan areas where there’s substantial inventory, home prices are declining or are otherwise flat. And it isn’t simply an increase in existing stock as those who delayed moves finally do so, but the presence of new homes. New-home sales, until recently, have done surprisingly well, and part of that is because builders can construct smaller homes or offer incentives to springboard demand: Mortgage rate buydowns are a big one. Still, “affordability is pretty stretched, so the housing market’s kind of in a grind mode,” Zelman said, and we might be stuck in it for a bit. 

And a Fed cut doesn’t necessarily mean mortgage rates will fall, despite what people tend to suspect, Zelman said, echoing her colleague who said something similar earlier in the month. Mortgage rates are correlated to the 10-year Treasury yield, but the difference between the two is called the “spread,” and the spread is much higher than historical norms, an indicator of a particularly complex economic environment. The bond market is already anticipating, and pricing in, a rate cut from the Fed, another sign of perceived risk in the mortgage market as well as concerns about credit quality. In the next one to two years, Zelman only sees mortgage rates declining 0.50%. “Mortgage rates will still have a six handle on them, and that means that we still have affordability that’s pretty stretched,” she said. 

The upside?

In recent months, home-price inflation has slowed, and showed signs of slowing further. “We do expect deceleration to continue and see more pronounced slowing in the back half of the year into the low single digits, and I think that’s really because we view the inventory scenario as likely to continue to put downward pressure on home price,” Zelman said. However, because of the variation in where new-home construction occurs, there could be metros where home prices don’t ease at all.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Alena BotrosFormer staff writer
LinkedIn iconTwitter icon

Alena Botros is a former reporter at Fortune, where she primarily covered real estate.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

grantham
Big TechMarkets
‘Blood in the streets’: Legendary investor Jeremy Grantham pulls back the curtain on the AI wars to reveal a ‘brutal, competitive world’
By Nick LichtenbergMay 19, 2026
43 minutes ago
Tom Brady wearing commencement regalia behind a podium at Georgetown University
SuccessCareers
Tom Brady tells Gen Z to treat their careers like the Super Bowl: ‘You may only get one chance to impress your boss or land a promotion’
By Preston ForeMay 19, 2026
2 hours ago
Top CD rates from major banks May 19, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on May 19, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 19, 2026
2 hours ago
Current price of Bitcoin for May 19, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for May 19, 2026
By Joseph HostetlerMay 19, 2026
3 hours ago
Current price of Ethereum for May 19, 2026
Personal FinanceEthereum
Current price of Ethereum for May 19, 2026
By Joseph HostetlerMay 19, 2026
3 hours ago
Current price of oil as of May 19, 2026
Personal FinanceOil
Current price of oil as of May 19, 2026
By Joseph HostetlerMay 19, 2026
3 hours ago

Most Popular

While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense and gold
Economy
While Trump insisted the Iran war would end ‘soon,’ an account in his name was buying millions in oil, defense and gold
By Eva RoytburgMay 18, 2026
22 hours ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
7 days ago
Current price of oil as of May 18, 2026
Personal Finance
Current price of oil as of May 18, 2026
By Joseph HostetlerMay 18, 2026
1 day ago
EXCLUSIVE: An hour in the Oval Office with the CEO-in-Chief, President Trump
Politics
EXCLUSIVE: An hour in the Oval Office with the CEO-in-Chief, President Trump
By Alyson ShontellMay 18, 2026
1 day ago
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
Travel & Leisure
Spirit Airlines apologizes to all the Americans who can't afford any summer vacation flights as it shuts down
By Rio Yamat and The Associated PressMay 18, 2026
1 day ago
Current price of silver as of Monday, May 18, 2026
Personal Finance
Current price of silver as of Monday, May 18, 2026
By Joseph HostetlerMay 18, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.